Yes, it’s true that the ongoing COVID-19 pandemic was a significantly difficult experience for all of us. The businesses that we left in early March will barely resemble the ones we’ve returned to in a lot of cases… but one of the most important things for you to understand is that in the end, that may very well be okay.

Home services businesses (think: home repair, HVAC, plumbing, roofing, landscaping, solar installation, and more) have already begun to adapt to this “new normal” that COVID-19 represents. They’re doing so in a variety of interesting ways that all of us can learn a thing or two from, regardless of industry.

Better Direct Mail Marketing in the Aftermath of COVID-19

A lot of home services businesses and contractors have always had personal protection equipment (PPE) as part of their manuals and documented training. However, many of their customers may not have realized this, as most of them only first heard the term “PPE” on the news in the last few months.

But one innovative way that a lot of these contractors are adapting involves openly sharing these protective measures – that again, were already in place – with their customers as a part of their marketing strategy. People are already more interested than ever in what a business is doing to protect their health – particularly when the normal operation of that business requires you to go into someone’s home. Therefore, this is a great chance to simply re-affirm what you’ve always been doing in a way that comes right out and shows people how much you care.

Along the same lines, another one of the major ways in which home services businesses have been adapting to COVID-19 involves doubling down on their direct mail efforts. Direct mail postcards aren’t just a great way to let people know you’re resuming normal operations – they can also be paired with techniques like targeted mailing to send out more compelling and relevant offers to actual homeowners who are most likely to be receptive to your services in the first place!

If you’re interested in learning more about how home services have adapted in the wake of the global COVID-19 pandemic, or if you have any additional questions you’d like to go over with someone about your own business in a bit more detail, please don’t delaycontact us today.

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