Blog - Benefits of Direct Mail Marketing

22nd of September, 2017
In: Advertising, Direct Mail, High Impact, Laminated Postcards, Marketing, Plastic Postcards
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Improve Your Restaurant’s Holiday Season With High Impact Mailers image

The holiday shopping season isn't just a boon for retail businesses; in recent years, restaurants have seen a dramatic bump in the number of customers walking through their doors during the months leading up to the holidays. With so many diners using the holiday season as an excuse to eat out more, is your restaurant doing all that it can to capture this increased business? By launching a direct mail marketing campaign using high impact mailers, your restaurant can grab the attention of your prospective diners, ensuring that they choose your establishment for a bite between shopping trips. Here are three ways that high impact mailers can make your restaurant's holiday season more jolly. By Immediately Capturing Your Potential Customers' ...

19th of September, 2017
In: Advertising, Design, Direct Mail, Direct Mail Analytics, Franchises, Marketing, Plastic Postcards, Printing, Tracking & Analytics
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4 Key Benefits of Dynamicard’s Plastic Card Mailers for Franchises image

Whether you own a single franchise or a network of them, marketing your particular type of business can be challenging. Franchises have unique considerations when conducting an advertising campaign that other businesses don't face, and figuring out how to make the most out of your marketing dollars can feel overwhelming. Television ads, newspaper inserts, e-mail blasts: all of these typical marketing avenues fall short in a number of key ways. A direct mail campaign based on plastic card mailers for franchises can avoid all of the pitfalls of other forms of advertising, however--and Dynamicard is uniquely positioned to help your franchise realize these possibilities. Here are four key benefits of engaging Dynamicard for your direct mail campaign. DynamiCard’s plastic card mailers ...

11th of September, 2017
In: Advertising, Casinos, Design, Direct Mail, High Impact, Laminated Postcards, Marketing, Plastic Postcards, Printing, Tracking & Analytics
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Win Big with Laminated Postcard Mailers for Casinos image

Like all businesses, casinos must actively market themselves to their target customers in order to achieve the best results--but those in the gaming industry face a unique set of challenges that companies in other industries don't. Your marketing method should be attention-grabbing and convey a sense of fun, but so many forms of advertisement--from television commercials to online ads--fail on one or both counts. On the other hand, a plastic postcard mailer that takes advantage of the special features available can instantly capture interest and provide potential customers with the right impression of your establishment. Here are three reasons why all casinos should use plastic postcard mailers in their marketing efforts. High-quality laminated postcard mailers are unparalleled at grabbing customers' attention. Catching ...

8th of September, 2017
In: Advertising, Design, Direct Mail, Direct Mail Analytics, Laminated Postcards, Marketing, Plastic Postcards, Printing, Restaurants, Tracking & Analytics
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How Dynamicard Can Boost the Results of Your Restaurant Marketing Campaign image

Your restaurant has many potential options when designing a marketing campaign, from television commercials and online advertisements to marketing e-mails and more. So many of these advertising avenues, however, fall short when it comes to actually enticing new customers in your front door. The immediacy and personal impact of direct mail helps it stand out from other marketing methods, but creating a truly effective direct mail campaign requires that you choose the right partner. At Dynamicard, our long track-record of working with restaurants has provided us with the expertise needed to create successful plastic postcard mailers for restaurants. Full-Scale Design and Print Services Any successful marketing campaign begins with grabbing your target audience's attention. Dynamicard's design and print team knows how to create ...

4th of September, 2017
In: Advertising, Direct Mail, High Impact, Laminated Postcards, Marketing, Plastic Postcards
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How High Impact Mailers Can Help Boost Your Holiday Season Sales image

The skies are still blue, the weather is warm and kids are just getting ready to head back to school--surprisingly, this all means that it's time for businesses to start planning their holiday season marketing campaigns. Many businesses find it critical to put up a strong showing in this busy buying season, and choosing the right advertising method can make all the difference in drawing in those key holiday shopping dollars. So many forms of marketing go ignored by potential customers, particularly in the midst of this advertising-heavy season; mass e-mails are ignored or sent to spam folders, television commercials are muted or skipped altogether, and online advertisements are caught by ad blockers. On the other hand, a direct mail campaign using ...

30th of August, 2017
In: Advertising, Direct Mail, Direct Mail Analytics, Franchises, Marketing, Plastic Postcards, Printing, Tracking & Analytics
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Help Your Franchise Stand Out From the Crowd With Plastic Postcard Mailers image

As every franchise owner knows, attracting new customers is challenging. So many other businesses are competing for the attention of your target clientele; how can you make your franchise stand out from the crowd? Fortunately, the answer is simple. Launching a direct mail marketing campaign utilizing plastic postcard mailers for franchises is one of the most effective ways to grab and hold your potential customers' attention. More personal that television ads and harder to ignore than marketing e-mails, a plastic postcard mailer can incorporate high impact features that help your franchise differentiate itself even further. Here are the three key features of plastic postcard mailers for franchises that can help your business meet its marketing goals. High-Quality Printing and Finishing When your target customer holds ...

28th of August, 2017
In: Advertising, Design, Direct Mail, Health and Beauty, Laminated Postcards, Marketing, Plastic Postcards, Printing, Tracking & Analytics
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Achieve Beautiful Results with Laminated Postcard Mailers for Health & Beauty Companies image

Anyone in the health and beauty industry knows that carrying out an effective marketing campaign for this type of business is challenging. Like any other business, you need your marketing materials to capture your potential customers' attention quickly--but the nature of your products and services means that your advertising method must seem luxurious, opulent and upscale in order to convey the right message. That's where laminated postcard mailers come in. By using a plastic postcard mailer in your direct mail campaign, you can generate interest in your business while also creating an aura of quality and richness around your offerings. Here are the top three ways that laminated postcard mailers can help health and beauty companies achieve stunning marketing results. By Grabbing Potential Clients' ...

23rd of August, 2017
In: Advertising, Design, Direct Mail, Direct Mail Analytics, Laminated Postcards, Marketing, Plastic Postcards, Printing, Restaurants, Tracking & Analytics
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Adding Another Dimension to Plastic Card Mailers for Restaurants: Scent! image

The aroma of muffins right out of the oven, the smell of piping-hot pizza or the scent of freshly-brewed coffee: whatever type of cuisine your restaurant offers, it has its own set of enticing smells that greet your diners when they walk in the door. The effect of pleasant scents is undeniable; indeed, studies have shown that enjoyable fragrances can provide a significant boost in mood, and smell is the sense most closely linked to memory. As such an effective marketing tool for your business, don't you wish you could package your restaurant's wonderful food aromas and send them to your potential customers? With scratch and sniff plastic postcard mailers, you can! This innovative new offering brings another dimension to ...

21st of August, 2017
In: Advertising, Design, Direct Mail, Laminated Postcards, Marketing, Plastic Postcards, Printing, Tracking & Analytics
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Maximizing Your Retail Business’ Marketing Campaign With Laminated Postcard Mailers image

Whether you sell ties or tires, all retail businesses face certain unique challenges when trying to reach new customers and retain existing ones. A wide variety of marketing options are available to you, but many common types of advertisements will fail to make an effective impact on your target customers--if they even see them at all. Cord cutting has reduced the power of television commercials for attracting new business, and spam filters have rendered many marketing e-mails invisible to potential customers. On the other hand, a direct mail marketing campaign using laminated postcard mailers remains impossible to ignore. In fact, the Direct Marketing Association found that direct mail is between 10 and 30 times more effective than e-mail! How can a plastic ...

16th of August, 2017
In: Advertising, Direct Mail, High Impact, Laminated Postcards, Marketing, Plastic Postcards
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How to Turn Your Postcard Mailers into High Impact Mailers image

Distinguishing your business from the competition can be difficult. You aim to provide superior customer service, you try to supply high-quality, innovative products and services, and you stand behind what you sell--but how can you communicate what makes your business unique and special to your potential customers? The solution is choosing a marketing method that is as distinctive as your business is. A direct mail campaign utilizing high impact mailers has the ability to be attention grabbing in a way that few other advertising avenues are. If you're considering launching a plastic postcard mailer campaign, here are three ways you can turn your mailers in high impact mailers. Choose a Supplier Who Offers High-Quality Printing Features One of the biggest differences ...

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Dynamicard4.9

Based on 108 reviews

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Ana Villagomez

1 week ago

Response time is always so quick and Ivan is always very helpful when it comes to getting our business what we need. We are going onto our 4th run of coupons and the turn around is doing great. Ivan does his best to get us the best quality service and goes over every detail with me, the dynamic card system works great for our business

Response from the owner:Ana, we appreciate the positive feedback. Thank you very much for taking the time to write a review for us:)

HN Marketing Team

3 months ago

Dynamicard helped us create and send out our first mailer at Hi Neighbor CC. Amazing services and I 100% recommend them to get your next mailer started today! Dan Anglin was a great rep!

Response from the owner:Thank you so much for the kind words and for trusting DynamiCard with your first direct mail campaign! We’re thrilled to hear you had a great experience, and we’ll be sure to pass your compliments along to Dan. He takes great pride in helping clients achieve successful results. We truly appreciate your recommendation and look forward to helping you to continue to grow for many years to come!

Brett Davis

This company is on the ball when it comes to driving customers to your business. Very professional team that gets things done on time with good communication throughout the process. highly recommended.

Response from the owner:Brett, glad we are exceeding your expectations. Thank you for your feedback and more importantly thank you for your business!

Lisa Beddigs

DynamiCard was such a pleasure to work with. They handled everything and Ivan and his team were super communicative and easy to work with. I never had to worry about anything getting done on time or creative being incorrect. Our customers love the new plastic pop out cards and we're seeing a high return rate already in the first week! Highly recommend and will be using again for our direct mail needs!

Response from the owner:Lisa, thank you for the feedback! You are a pleasure to work with as well and we are looking forward to the next project!

Jason Leisey

4 months ago

Ivan at DynamiScan brings a rare combination of deep marketing knowledge, sharp deal structuring skills, and rigorous data analytics. He helped us tighten our marketing spend significantly and focus on what actually moves the needle. Highly recommend.

Response from the owner:Jason, thank you for the feedback and the kind words we will pass the message onto I have an in the team behind him and make it happen. We appreciate your business and look forward to working with you long into the future.

Ryan S

Working with Dynamicard (and specifically Dan) has been a pleasure. They make the mailing process simple, efficient and have a tremendous backend system for tracking ROI. Highly recommended!

Response from the owner:Ryan! Thank you for the feedback on Dan, and we are so glad you shared your experience. We look forward to a long fruitful relationship!

Damon Crain

5 months ago

Judy at Dynamicard has been an invaluable strategic partner for our direct mail marketing. Her expertise helped us achieve excellent results, including a campaign that drove substantial redemptions and successfully acquired new customers at a break-even cost, proving the value of the mailers. We are also seeing positive Year-over-Year revenue growth on our campaigns. Judy consistently provides proactive, strategic guidance, such as advising us to combine lists to qualify for better unit pricing and utilizing variable data printing to create highly personalized, segmented offers for different customer groups. Her team makes the logistics seamless, from providing detailed list count reports to handling the artwork and ensuring compliance (like age-verification reports). Judy is highly responsive and clearly invested in our business's success. We highly recommend working with Judy and the Dynamicard team!

Response from the owner:Thank you for the glowing review Damon! Judy is a true rockstar, and we are so glad her proactive approach and strategic advice are delivering excellent results for your direct mail marketing. Seeing your YoY revenue growth and successful customer acquisitions makes our day. Thank you for choosing DynamiCard. We look forward to driving even more success for your business in the future!

Eric Piedmonte

The response rate to the mailer has been incredible. We have been very happy with the entire team, from the campaign recommendations to the quick execution. We are part way through our first campaign and are already at multiple times ROI for our investment. Highly recommend

Response from the owner:Eric, thank you for sharing your experience with others. We try our best to deliver industry leading response rates and invest a lot in the tools to do so. We look forward to having you as a client for a long time and helping you take your business to the next level.

Josh Ferranto

Really great traction. I highly recommend!

Response from the owner:Thank you so much, Josh! We truly appreciate the recommendation and are thrilled to hear you’re happy. It means a lot to our team, and we’re excited to keep helping you drive even more results!

Abeauchamps1020

Great product, Dynamicard makes it very easy to get custom high-quality mailers shipped for the businesses I do marketing for. With their back-end data analysis, it makes it really easy to track conversions. Ivan is very attentive and ensures that the job is handled efficiently.

Response from the owner:Thank you for the wonderful review! We're so glad that our mailers and back-end analytics are helping you drive conversions for your marketing clients. We like everyone to be happy. We'll be sure to pass your compliments along to Ivan, as he always goes above and beyond to make sure every job is handled efficiently. Thanks for choosing Dynamicard, and we look forward to working with you again soon!

John Lascuola

8 months ago

Excellent company and an amazing group of people! I've been using Dynamicard for years and they always go above and beyond to make sure my needs are met. Ivan, Don, Dan and Amanda have been awesome to work with over the years and always make sure my campaigns are executed properly and that all of my stipulations are met and questions answered. High quality service from every avenue of business they provide and I can't recommend them enough. Any time anyone mentions mailing needs I can't suggest them fast enough!

Response from the owner:John, thank you for the feedback. We love great customers like you and they’re so happy that you are pleased with the service we’re providing. Here’s to many more great years!

Teodoro Armenteros

I will be completely transparent and honest: This review applies specifically to my Cannabis business. If you work in the Cannabis industry—especially if you are a new dispensary or store—DynamiCard is the only marketing effort you need to start. Don't waste money on paid ads, billboards, or other channels YET! First, use DynamiCard to grow your business and raise local awareness. Once you have the cash flow, you can expand to other marketing efforts. But right now, this is the best bang for your buck. You will see a true return on investment (ROI), unlike other marketing agencies that provide 'feel good' analytics but zero sales increase. Highly recommended for real results.

Response from the owner:Thank you for the thoughtful and transparent review Teodoro. We truly appreciate you taking the time to share your experience, especially from the perspective of a cannabis business. The cannabis industry presents unique marketing challenges, from compliance restrictions to limited access to traditional advertising channels. Our goal at DynamiCard is to help dispensaries and cannabis retailers generate measurable sales, real foot traffic, and provable ROI, not just impressions or “feel-good” metrics. We’re glad to hear that our direct mail approach helped you build local awareness, drive revenue, and establish the cash flow needed to scale confidently. Your recommendation for new dispensaries to start with DynamiCard before investing in paid ads, billboards, or other channels aligns exactly with how many of our most successful cannabis clients grow. We’re proud to support brands that value performance-based marketing and data-driven decision-making. Thank you again for the strong endorsement and for trusting DynamiCard as a key growth partner in your cannabis marketing strategy.

Matt Palmer

9 months ago

Working with Ivan, Amanda, and the Dynamicard team has been a great experience. Their design team delivers high-quality creative with impressively fast turnaround, and they’re true partners when it comes to data-informed strategy and creative concepts. That combination is a big reason their campaigns drive real, measurable ROI. I’m thoroughly impressed and would absolutely recommend Dynamicard.

Response from the owner:Matt, thank you so much for the kind words and thoughtful feedback. We truly appreciate you recognizing the collaboration with Ivan, Amanda, and the broader team. Our goal is always to combine strong creative with smart, data-driven strategy, and it’s great to hear that approach is delivering measurable results for you. We value the partnership and look forward to continuing to drive impactful campaigns together for years to come.

Ariel Mizrahi

10 months ago

We had a fantastic experience working with Dynamicard on our first mailer campaign. From the start, the team was responsive, knowledgeable, and genuinely invested in our success. Ivan, in particular, took the time to thoroughly answer our questions and helped us build a thoughtful, strategic game plan rather than rushing the process. That guidance really paid off, and the results exceeded our expectations. We’re very happy with the experience and look forward to working with Dynamicard again.

Response from the owner:Thank you so much for your thoughtful five star review. We try hard to put the extra effort in to make our clients happy and I’m so glad it paid off for you. We look forward to a long, productive relationship! Happy holidays.

Jake Scire

Outstanding service and quality! I have worked with Kristian and Enid on several projects so far, and have been very happy with the results ! We will continue to work together on current and new projects. I would highly recommend Dynamicard for any new or even established business !

Response from the owner:Thank you so much for the outstanding review! We’re thrilled to hear that you’ve had great experiences working with Kristian and Enid. They take tremendous pride in delivering top-tier service and results. We truly value your partnership and are excited to continue supporting your current and future projects. Jake, thanks again for the recommendation and for trusting DynamiCard to help grow your business! — The DynamiCard Team

Grace Halla

11 months ago

I've had the pleasure of running several multi-state and retail campaigns with Dynamiscan and their team has been very helpful throughout the setup progress with our mailers. I wanted to give a specific shoutout to Enid, our project manager, who has been stellar. She is quick to support and help us with any questions that arise or account needs. Thank you to Enid and the Dynamiscan team!

Response from the owner:Thank you so much for the fantastic review. We really appreciate you trusting us with your multi-state campaigns. Enid will be thrilled to hear your shoutout, she cares deeply about taking great care of our clients, and it means a lot to see her recognized. We’re grateful for the partnership and look forward to supporting many more successful campaigns with you.

Ralph Ruocco

12 months ago

Wow, finally a marketing program that has tangible ROI. Ivan at Dynamic Card is awesome to work with. Promotions that are easy to track and evaluate how it helps grow your business. This is a no-brainer.

Response from the owner:Thank you so much for the fantastic feedback Ralph! We’re thrilled to hear you’re seeing real ROI, that’s exactly what DynamiCard is all about: results you can measure and growth you can feel. It’s been a pleasure working with you and helping bring your promotions to life. Appreciate the trust and partnership!

Wesley Miller

Having a successful direct mail marketing tool with such a unique and eye-catching feel has improved our response rates at an impressive level. Dan and the team at Dynamicard are an absolute delight to work with, some of the smartest and most creative people in the industry, without doubt. Since using Dynamicard our ROI has shot up dramatically. It's through the roof! We will continue to use them regularly.

Response from the owner:Thank you so much for your incredible feedback! We’re thrilled to hear that our plastic postcard campaigns have driven such impressive response rates and ROI for your business. Dan and the entire DynamiCard team truly enjoy collaborating with forward-thinking clients like you who see the value in creative, data-driven direct mail. We look forward to continuing to deliver outstanding results together and helping you take your campaigns to even greater heights!

Kyler Woods

1 year ago

Dynamicard has been a great business partner, and their services have been extremely successful at getting new customers through our doors. Ivan has done a fanstastic job of guiding us through the process, and making recommendations based on our varying markets, all of which have paid off. Their services have been very effective at getting new customers through our doors

Response from the owner:Kyler, it’s been fun working with you growing your stores. We look forward to many more years of knocking it out of the park. Thanks for taking the time to write a review.

Hillary Rowe

Ivan at Dynmicard has been awesome to work with. He really understands our very niche market and took the time to learn what makes us unique. His guidance has been huge in helping us strategize and set up in-home mailer campaigns that actually stand out in a crowded space. The whole process has been smooth, and his ideas have given us a real edge over the competition. Couldn’t recommend him and the Dynmicard team more!

Response from the owner:Thank you so much for the amazing feedback! We’re thrilled to hear that you’ve had such a positive experience working with Ivan and our DynamiCard team. Taking the time to understand each client’s unique market and goals is something we truly value, and it’s great to know that our strategies are giving you a real edge in a competitive space. We’re excited to keep supporting your success and look forward to what’s ahead!

Tony Kaju

Hands down the best mailer card I've seen- the quality of the card and the colors being so vibrant, it definitely catches your eye and entices you to engage with the marketing material. The team also is very helpful and they try real hard to make the design process as simple as possible. sometimes having someone more creative helps making that investment much easier.

Response from the owner:Thanks so much, Tony! It means the world to hear that from you. You’ve been a fantastic partner, and we’re thrilled that the quality and impact of the card stood out to your customers, that is the goal. Our team genuinely enjoys working with you, and we’re always here to make the process smooth, creative, and results-driven. Looking forward to many more successful drops together!

Christopher Diehl

Have done several campaigns with dynamicard. Last one was in xmas of 2024 and had a client come in July of 2025 with the offer card in there wallet from my mailer 6 months ago.

Response from the owner:Chris, thank you so much for the awesome review! We love hearing stories like this — it’s amazing how long those cards stay in wallets and continue to drive results months down the line. We’ve really enjoyed working on your campaigns and look forward to helping you keep that momentum going. Thanks again for your trust and partnership!

Jeff Gawronski

Solid company. Our previous mailing company had financial problems, delays and the just a mess.... Dynamicard jumped in to play hero and did so at a fair cost with professionalism, speed and efficiency. 5 Stars.

Response from the owner:Hi Jeff, Thank you so much for the kind words and 5-star review! We’re glad we could step in and help turn things around for you. It means a lot to hear that you appreciated our professionalism, speed, and efficiency — that’s exactly the standard we strive for with every campaign. We look forward to continuing to support your success!

Julie Terwilliger

We just love using Dynamic Card for our plastic coupon mailers. We’ve used them for several years now and are very pleased with the personalized service and attention to detail. And always the same great staff each year we return and they always remember our business and what celebrations we have coming up. Highly recommend.

Response from the owner:Julie, thank you so much for the kind words that means a lot to the people behind the scenes who work on your campaigns. I’ll be sure to pass this along and share with everyone who helped you. We appreciate your loyalty and look forward to a long rewarding relationship with you.

Sandra Robinson

Working with Dynamicard has been a truly seamless experience. Their team is attentive, responsive, and consistently easy to work with. Enid, in particular, stands out for her speed, efficiency, and exceptional willingness to accommodate our needs. From start to finish, the process has been smooth and well-managed — we greatly appreciate their professionalism and customer-focused approach.

Response from the owner:Thank you so much for the kind words! We’re thrilled to hear that your experience with DynamiCard has been smooth and seamless — that’s exactly what we aim for. We’ll be sure to pass along your praise to Enid; she’ll be delighted to know her efforts stood out. It’s a pleasure working with you, and we truly appreciate your partnership and trust!

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