Categories ArchivesCasinos

Win Big with Laminated Postcard Mailers for Casinos image

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Like all businesses, casinos must actively market themselves to their target customers in order to achieve the best results--but those in the gaming industry face a unique set of challenges that companies in other industries don't. Your marketing method should be attention-grabbing and convey a sense of fun, but so many forms of advertisement--from television commercials to online ads--fail on one or both counts. On the other hand, a plastic postcard mailer that takes advantage of the special features available can instantly capture interest and provide potential customers with the right impression of your establishment. Here are three reasons why all casinos should use plastic postcard mailers in their marketing efforts. High-quality laminated postcard mailers are unparalleled at grabbing customers' attention. Catching ...

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How Direct Mail Can Help Casinos image

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Marketing for casinos is quite different than marketing in other industries. After all, the majority of a casino’s client base (especially smaller, regional casinos) is made up of repeat customers. While online marketing strategy such as creating social media content and taking advantage of banner ads is a good idea, one of the best ways to build that repeat clientele (and encourage new visitors to check out your facility) is to use direct mail. One concern casino directors have about direct mail is that by the time the mailer goes out, the data is stale. Dynamic offers that generate in-house, combined with a direct mailing strategy can mitigate that issue and allow you to reach the customers you want to ...

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