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Are Your Lawn Care Plastic Postcards Not Working? image

In an era where the world around us is growing more and becoming more “digital” with each passing day, there are many skeptics that don't understand the advantage direct mail marketing offers. Often times we hear from businesses that they tried direct mail but it didn't work. After all we are in a digital age that allows you to reach out and make contact with a client as soon as five minutes after they wake up in the morning, how much good can a plastic postcard mailer actually do? Well they can do a lot! Here are reasons why your direct mail campaign wasn't successful in the past: You Focused More About Your Company Than Your Potential Customers Look at your direct mail ...

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Ways Direct Mail Can Benefit your HVAC Business image

When it comes to needing your heater or air conditioner worked on homeowners are scrambling to find someone to come work on their unit. Unless they have had their unit worked on numerous times, or recently bought a new unit, most homeowners don't have an HVAC company on their speed dial. Sadly the HVAC business tends thrive when when homeowners are having issues with their units. So how do make sure homeowners are calling you when their unit goes out?  Well one successful tactic is through direct mail. With direct mail you have the upper hand because you are technically already getting inside their home through plastic postcards, flyers, letters, or brochures. A home owner might keep your postcard handy ...

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Help Your Gym Stand Out With These Direct Mail Pieces image

Growing your gym, and gaining new followers requires strategic marketing. Now more than ever the gym market is competitive thanks to the digital and social media spaces. So reaching your target audience is vert important. So strategies like direct mail could be exactly what your gym needs to get noticed. Here are five of the best gym direct mail pieces that will get more eyes on your fitness brand Plastic Postcard Mailers Here at Dynamicard we love our plastic postcards. They offer a sense of exclusivity and can help build value for the customer. Plastic mailers have seen a 24% higher response rate than mailers printed on traditional cardstock. Many people have a hard time immediately throwing them away because of their ...

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Start the New Year Off Right With These Promos image

One of the great things about seasonal marketing campaigns is that they naturally bring with them something of a breath of fresh air. As opposed to the more general campaigns that you might run during the summer, these tie directly into the topic on everyone's mind: the holidays. This is particularly true when it comes to New Year's, which some people look forward to all year long. But make no mistake - no business is too niche to capitalize on the right New Year's marketing strategy. In fact, there are a few key tips that work well for absolutely any business that you're definitely going to want to know more about. The Secret to New Year's Marketing Is Here If nothing else, ...

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These New Year’s Promo Ideas Can Help Your Business Perform image

New Year's Marketing

One of the great things about seasonal marketing campaigns is that they naturally bring with them something of a breath of fresh air. As opposed to the more general campaigns that you might run during the summer, these tie directly into the topic on everyone's mind: the holidays. This is particularly true when it comes to New Year's, which some people look forward to all year long. But make no mistake - no business is too niche to capitalize on the right New Year's marketing strategy. In fact, there are a few key tips that work well for absolutely any business that you're definitely going to want to know more about. The Secret to New Year's Marketing Is Here If nothing else, ...

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Building a Better Franchise Marketing Strategy image

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Whether you own a franchise or are supporting a network of franchises, one of your key jobs is to create a strong, all encompassing marketing strategy that will A) help maximize the full potential of your brand, and B) that will help each specific location stand out among competitors in increasingly crowded marketplaces. Sounds easy, right? In truth, building a better franchise marketing strategy IS a lot more straightforward than you probably think it will be. You just have to keep a few key things in mind. The Art of Franchise Marketing: Breaking Things Down By far, the most important things to understand about franchise marketing is that you need to prioritize brand consistency across the entire franchise. Yes, each location is different ...

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How to Create a Restaurant Marketing Plan for the New Year image

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One of the great benefits that the New Year brings with it is one of opportunity. You get an all-too-rare chance to take a long look at your marketing efforts and answer three key questions: "What did I do that worked?" "What did I do that didn't work?" and "What can I be doing better." If you're a restaurant owner or a franchise operator who is already hard at work on your 2019 marketing plan, your focus should now be clear. Your goal isn't just to get the word out about your business. It's to fill those empty seats in any way that you can. This, of course, requires you to keep a few key things in mind. Slow and Steady ...

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The Key to Higher ROI Rests in Franchise Marketing Automation image

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Marketing automation has become increasingly popular in recent years, and with good reason - it's the perfect opportunity to leverage the power of modern technology to let you work "smarter, not harder" in terms of all of your advertising and customer outreach efforts. But if you were under the impression that this is an advantage that is totally cut off to you because of your involvement with a larger franchise as opposed to a single location, you'll absolutely want to think again. In fact, franchise marketing automation brings with it a number of incredible benefits in terms of your ROI alone that are absolutely worth taking a closer look at. Bringing Everything Together Through Franchise Marketing By far, one of the most ...

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How Direct Mail Marketing Can Help Your Franchise Stand Out in the Digital Era image

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With almost three-quarters of the U.S. population on the Internet, it can be tempting to assume that digital advertisements are the most effective form of marketing that your franchise has at its disposal. However, digital marketing is almost synonymous with spam filters and ad blockers, while a physical advertisement like a plastic postcard mailer is delivered right into the hands of your franchise's prospective customers. When compared side by side, plastic card mailers for franchises can deliver several key benefits over digital advertising methods. A plastic postcard mailer elicits a stronger customer response than a digital advertisement. An effective marketing campaign is based on connecting with the right customer at the right time. Thanks to direct mail analytics, you can target and ...

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How Direct Mail Analytics Can Dramatically Boost Your Response Rate image

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Whether you sell beauty products online or supply automotive repair services, the key to an effective marketing campaign is always the same: a strong response rate. After all, the goal of any advertising push is to bring in new customers, and the success of whatever marketing type you choose--television commercials, newspaper advertisements, marketing e-mails, and so on--can be measured by the number of prospective customers it brings to your doors. That's why direct mail marketing combined with analytics is so powerful. A plastic postcard mailer is already an incredibly effective marketing tool, but utilizing direct mail analytics can take your results to the next level. Here are the three key ways you can increase your response rate using direct mail analytics. By Allowing ...

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