Categories ArchivesFranchises

Building a Better Franchise Marketing Strategy image

Whether you own a franchise or are supporting a network of franchises, one of your key jobs is to create a strong, all encompassing marketing strategy that will A) help maximize the full potential of your brand, and B) that will help each specific location stand out among competitors in increasingly crowded marketplaces. Sounds easy, right? In truth, building a better franchise marketing strategy IS a lot more straightforward than you probably think it will be. You just have to keep a few key things in mind. The Art of Franchise Marketing: Breaking Things Down By far, the most important things to understand about franchise marketing is that you need to prioritize brand consistency across the entire franchise. Yes, each location is different ...

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How to Create a Restaurant Marketing Plan for the New Year image

One of the great benefits that the New Year brings with it is one of opportunity. You get an all-too-rare chance to take a long look at your marketing efforts and answer three key questions: "What did I do that worked?" "What did I do that didn't work?" and "What can I be doing better." If you're a restaurant owner or a franchise operator who is already hard at work on your 2019 marketing plan, your focus should now be clear. Your goal isn't just to get the word out about your business. It's to fill those empty seats in any way that you can. This, of course, requires you to keep a few key things in mind. Slow and Steady ...

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The Key to Higher ROI Rests in Franchise Marketing Automation image

Marketing automation has become increasingly popular in recent years, and with good reason - it's the perfect opportunity to leverage the power of modern technology to let you work "smarter, not harder" in terms of all of your advertising and customer outreach efforts. But if you were under the impression that this is an advantage that is totally cut off to you because of your involvement with a larger franchise as opposed to a single location, you'll absolutely want to think again. In fact, franchise marketing automation brings with it a number of incredible benefits in terms of your ROI alone that are absolutely worth taking a closer look at. Bringing Everything Together Through Franchise Marketing By far, one of the most ...

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How Direct Mail Marketing Can Help Your Franchise Stand Out in the Digital Era image

With almost three-quarters of the U.S. population on the Internet, it can be tempting to assume that digital advertisements are the most effective form of marketing that your franchise has at its disposal. However, digital marketing is almost synonymous with spam filters and ad blockers, while a physical advertisement like a plastic postcard mailer is delivered right into the hands of your franchise's prospective customers. When compared side by side, plastic card mailers for franchises can deliver several key benefits over digital advertising methods. A plastic postcard mailer elicits a stronger customer response than a digital advertisement. An effective marketing campaign is based on connecting with the right customer at the right time. Thanks to direct mail analytics, you can target and ...

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How Direct Mail Analytics Can Dramatically Boost Your Response Rate image

Whether you sell beauty products online or supply automotive repair services, the key to an effective marketing campaign is always the same: a strong response rate. After all, the goal of any advertising push is to bring in new customers, and the success of whatever marketing type you choose--television commercials, newspaper advertisements, marketing e-mails, and so on--can be measured by the number of prospective customers it brings to your doors. That's why direct mail marketing combined with analytics is so powerful. A plastic postcard mailer is already an incredibly effective marketing tool, but utilizing direct mail analytics can take your results to the next level. Here are the three key ways you can increase your response rate using direct mail analytics. By Allowing ...

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4 Key Benefits of Dynamicard’s Plastic Card Mailers for Franchises image

Whether you own a single franchise or a network of them, marketing your particular type of business can be challenging. Franchises have unique considerations when conducting an advertising campaign that other businesses don't face, and figuring out how to make the most out of your marketing dollars can feel overwhelming. Television ads, newspaper inserts, e-mail blasts: all of these typical marketing avenues fall short in a number of key ways. A direct mail campaign based on plastic card mailers for franchises can avoid all of the pitfalls of other forms of advertising, however--and Dynamicard is uniquely positioned to help your franchise realize these possibilities. Here are four key benefits of engaging Dynamicard for your direct mail campaign. Long Track-Record As one of ...

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Help Your Franchise Stand Out From the Crowd With Plastic Postcard Mailers image

As every franchise owner knows, attracting new customers is challenging. So many other businesses are competing for the attention of your target clientele; how can you make your franchise stand out from the crowd? Fortunately, the answer is simple. Launching a direct mail marketing campaign utilizing plastic postcard mailers for franchises is one of the most effective ways to grab and hold your potential customers' attention. More personal that television ads and harder to ignore than marketing e-mails, a plastic postcard mailer can incorporate high impact features that help your franchise differentiate itself even further. Here are the three key features of plastic postcard mailers for franchises that can help your business meet its marketing goals. High-Quality Printing and Finishing When your target customer holds ...

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Optimizing Your Franchise’s Marketing Campaign With Direct Mail Analytics image

Franchises of all kinds can boost the results of their advertising efforts by utilizing direct mail marketing. However, achieving maximum success from a plastic postcard mailer campaign depends upon correctly targeting the prospective customer base that is most likely to respond to your offer, and this task is one that many franchises struggle with. After all, how accurately can your franchise define its representative customer based on age, income, martial status and so on? If you don't know the answer, your franchise risks wasting valuable marketing dollars sending your plastic postcard mailers to groups that don't match your buyers' demographic profile. Luckily, direct mail analytics can provide the answers to help your franchise precisely tailor your mailing list--and here are the ...

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Why Direct Mail Offers More Benefits for Franchises Than E-mail image

Many franchises are initially tempted to forego direct mail marketing in favor of an e-mail marketing campaign; after all, the newest technology is always the best, right? When it comes to marketing, the answer is: not always. Marketing e-mails may be easy to send, but ensuring that they actually reach the customer, are read and are acted upon is a different story. Before embarking on your franchise's next marketing campaign, consider the reasons that direct mail using plastic card mailers for franchises offers more benefits than e-mail marketing does for franchises of all kinds. Inbox fatigue One of the major issues facing any e-mail marketing campaign is competing with the vast number of similar e-mails that each recipient receives every day. After ...

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How to Choose the Right Plastic Postcard Mailer for Your Franchise image

After carefully considering all of the advertising options available for your franchise, you've come to the conclusion that using a plastic postcard mailer for a direct mail campaign offers the best results and ROI for your marketing dollars. Now comes the tricky part: choosing a vendor to help you design and print your mailer and track the results of your campaign. As you investigate your available options, here are the three important features to look for in a plastic postcard mailer company. Full-Scale Design Services You may know what you want to be included on your plastic postcard mailer, but coming up with a design that is eye-catching and visually pleasing can be challenging. After all, you already have enough to ...

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business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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