Blog - Benefits of Direct Mail Marketing

How Custom Postcard Advertising Can Generate Incredible Traffic for Your Business image

If you want to grow your business and draw in new customers, investing in marketing is an inevitable requirement. But with so many advertising methods available to you, how can you know which marketing technique will generate the most new customers for your business? Thankfully, the data is clear: a direct mail marketing campaign utilizing a custom plastic postcard mailer can capture your target audience's attention like no other advertising method. Here are three ways in which custom postcard advertising can help you attract new business--efficiently. Direct mail marketing allows you to personalize your message for each potential customer. In the modern world, every potential customer for your business is bombarded with advertisements whenever they turn on their television, open a ...

12th of February, 2018
In: Advertising, Automotive, Design, Direct Mail, Direct Mail Campaign, Direct Mail Postcards, High Impact, Laminated Postcards, Marketing, Plastic Postcards, Postcard Marketing, Printing
14
0

The Emotion of Color in Direct Mail Postcards image

One of the most important things to remember when working with direct mail postcard companies on your next mailer is that color matters a lot more than you think. Direct mail postcards naturally offer a smaller canvas to work with than larger materials like a flyer or brochure, but that doesn't mean they can't be just as effective - particularly emotionally - with the right use of the right colors for the right time. Colors and Emotion: Breaking It Down While it's true that you'll always want to make sure that the color on your direct mail postcards is as consistent with your branding as possible, you'll also want to strategically use certain elements to really hit home the emotion and ...

Best Practices For Custom Postcard Marketing image

Custom postcard marketing is an inherently powerful form of communication - but at the same time, there are definitely a few things you'll want to keep in mind. A custom postcard represents a unique opportunity to get your message across quickly, effectively and in a format that people don't see nearly as much of anymore. Because of this, you'll definitely want to use every tip, trick and best practice available to you to help extend those efforts even further. Lean Heavily on Visuals One of the most important ways that you can increase the effectiveness of your custom postcard mailing services involves incorporating visual elements as much as possible. You may think that because postcards are naturally shorter than something like ...

Direct Mail Campaign with Plastic Postcards image

One of the most important things to understand about your larger marketing efforts is that there is no one "right way" to reach every member of your audience. Yes, it's true that more adults own a smartphone than ever and most people are connected to their digital lives constantly throughout the day. Yet despite this, a direct mail campaign can still be shockingly effective - particularly with certain groups that you might not expect. The Benefits of a Direct Mail Campaign Direct mail isn't just the leader in response rates for nearly every industry that you can think of - the competition isn't even close. According to an article published in Forbes, direct mail's response rates can be anywhere from 10 to ...

How to Ensure You Receive the Best Price on Your Direct Mail Marketing Campaign image

Direct mail advertising can be an incredibly effective way to reach a broader audience and attract new customers to your business, no matter what your advertising budget is. Of course, whatever your budget, finding the best price on direct mail plastic postcards is one of the easiest ways to ensure that your marketing efforts produce the best return on your investment. With that in mind, here are three steps to take when evaluating direct mail postcard companies. Request a Direct Mail Postcard Quote When assessing any direct mail postcard company, the first step is requesting a quote tailored to your business' specific needs and specifications. Any company unwilling to provide a detailed quote--or unable to do so for free--should be taken out of consideration. ...

29th of January, 2018
In: Advertising, Automotive, Design, Direct Mail, Direct Mail Analytics, Direct Mail Postcards, Laminated Postcards, Marketing, Plastic Postcards, Printing, Tracking & Analytics
13
0

The Effectiveness of Direct Mail Postcards image

Yes, it's true that the vast majority of Americans own a smartphone of some kind. Sure, we're spending more and more time on the Internet with each passing day. But in terms of not only reaching members of your target audience but striking a genuine, emotional chord within them, you'll still have to work hard to come up with something better, more effective or more powerful than direct mail. Even within the realm of direct mail, there are a wide range of different reasons why direct mail postcards are absolutely something that you should be using across your campaigns. As you go searching for direct mail postcard companies to work with, be sure to keep a few key things in ...

24th of January, 2018
In: Advertising, Design, Direct Mail, Direct Mail Analytics, High Impact, Laminated Postcards, Lead Generation, Marketing, Marketing Campaign, Plastic Postcards, Tracking & Analytics
12
0

Increasing Your Timeshare Lead Generation Effectiveness through Direct Mail Analytics image

Direct mail marketing holds incredible potential for generating successful leads for any timeshare business, but truly maximizing your timeshare lead generation requires that you target the right prospective customers. If you don't know who your ideal timeshare lead is in terms of age, homeownership status, annual income and so on, you risk losing valuable marketing dollars sending your plastic postcard mailer to customers outside of your demographic profile--and you tend to miss out on reaching promising leads entirely. Direct mail analytics can provide you with invaluable guidance surrounding the right audience to target, helping your increase your timeshare lead generation effectiveness. Create Focused Lead Profiles Whether you are marketing a timeshare on the water in the Caribbean or nestled in Colorado's ...

Make 2018 the Best Year Yet for Your Business with Direct Mail Marketing image

With the start of a new year comes New Year's Resolutions--and just as you have personal goals, you likely have goals for your business as well. Are you looking to increase business this year, draw in new clientele and drive repeat traffic from your existing customer base? Of all forms of advertisement, direct mail postcards are among the most effective--and cost-effective--ways to capture your prospective customers' attention. So how exactly can a direct mail advertising campaign utilizing a plastic postcard mailer help your business ring in success in the new year? Direct mail marketing can be extremely targeted. Whether you sell vitamins or perform auto tune-ups, you have a particular customer base that almost all your business comes from. The drawback of ...

17th of January, 2018
In: Advertising, Design, Direct Mail, Direct Mail Analytics, High Impact, Laminated Postcards, Lead Generation, Marketing, Marketing Campaign, Plastic Postcards, Tracking & Analytics
13
0

Why Direct Mail Marketing is Still Incredibly Important image

In an era where the world around us is growing more and more "digital" with each passing day, some have predicted that we will soon see the end of direct mail marketing as we know it. After all, in an environment where you can literally reach out and make contact with a client as soon as five minutes after they wake up in the morning, how much good can a plastic postcard mailer actually do? The answer, as it turns out, is "quite a lot." Make no mistake about it: the reports of the death of direct mail advertising have been greatly exaggerated. Not only is this still an incredibly effective way to strike a chord with your target audience, it's ...

How the Right Design Team Can Transform Your Direct Mail Campaign image

Direct mail marketing has been shown to be among the most effective forms of advertisement time and time again, with response rates far exceeding those for online advertisements and mass e-mails. However, direct mail does share one thing in common with many other types of advertisement: the importance of design. After all, your plastic postcard mailer will only grab the attention of your target audience if it is visually engaging and immediately informative. Here are three features of Dynamicard's plastic postcard mailer design services that can help you craft high impact mailers that can convert prospective customers into actual clients. Experienced and Award-Winning Design Team You know your business better than anyone else--but unless you are also an experienced graphic artist, communicating that knowledge to your potential ...

Top rated

Dynamicard4.9

Based on 111 reviews

See all reviews

review us on

Teri Festa

3 days ago

We’ve had a great experience working with DynamiCard. Their expertise shows at every step, from shaping the message to developing creative that gets noticed. Our campaign delivered higher-than-usual redemption and a strong return on investment. We’ll continue using them for our direct mail campaigns and recommend others do the same (unless you are in my market - lol)

Response from the owner:Thank you, Teri! We really appreciate the kind words and your continued trust in DynamiCard. It’s always rewarding to see our clients achieve strong redemption rates and a great return on their marketing investment. We’ve truly enjoyed working with you and look forward to many more successful campaigns together. And don’t worry, we won’t tell your competitors what’s working so well! 😊

Chase Mason

4 days ago

Ivan and Dynamicard have been great! We've worked with them a couple of times and it's been nothing but good, clear communication. The expectations were set and being newer to the process, the recommendations were very welcomed as well. If you are looking for a great way to enhance your marketing, give Ivan and shout!

Response from the owner:Thank you so much for the kind words and 5-star review! We truly appreciate your continued trust in DynamiCard. Our goal is always to make the process simple, transparent, and most importantly, deliver results. It’s been a pleasure working with you, and we look forward to helping your business continue to grow! Look forward to the next project!

2 weeks ago

Response from the owner:Thank you for the 5-stars!

Ana Villagomez

1 month ago

Response time is always so quick and Ivan is always very helpful when it comes to getting our business what we need. We are going onto our 4th run of coupons and the turn around is doing great. Ivan does his best to get us the best quality service and goes over every detail with me, the dynamic card system works great for our business

Response from the owner:Ana, we appreciate the positive feedback. Thank you very much for taking the time to write a review for us:)

HN Marketing Team

4 months ago

Dynamicard helped us create and send out our first mailer at Hi Neighbor CC. Amazing services and I 100% recommend them to get your next mailer started today! Dan Anglin was a great rep!

Response from the owner:Thank you so much for the kind words and for trusting DynamiCard with your first direct mail campaign! We’re thrilled to hear you had a great experience, and we’ll be sure to pass your compliments along to Dan. He takes great pride in helping clients achieve successful results. We truly appreciate your recommendation and look forward to helping you to continue to grow for many years to come!

Brett Davis

This company is on the ball when it comes to driving customers to your business. Very professional team that gets things done on time with good communication throughout the process. highly recommended.

Response from the owner:Brett, glad we are exceeding your expectations. Thank you for your feedback and more importantly thank you for your business!

Lisa Beddigs

DynamiCard was such a pleasure to work with. They handled everything and Ivan and his team were super communicative and easy to work with. I never had to worry about anything getting done on time or creative being incorrect. Our customers love the new plastic pop out cards and we're seeing a high return rate already in the first week! Highly recommend and will be using again for our direct mail needs!

Response from the owner:Lisa, thank you for the feedback! You are a pleasure to work with as well and we are looking forward to the next project!

Jason Leisey

5 months ago

Ivan at DynamiScan brings a rare combination of deep marketing knowledge, sharp deal structuring skills, and rigorous data analytics. He helped us tighten our marketing spend significantly and focus on what actually moves the needle. Highly recommend.

Response from the owner:Jason, thank you for the feedback and the kind words we will pass the message onto I have an in the team behind him and make it happen. We appreciate your business and look forward to working with you long into the future.

Ryan S

Working with Dynamicard (and specifically Dan) has been a pleasure. They make the mailing process simple, efficient and have a tremendous backend system for tracking ROI. Highly recommended!

Response from the owner:Ryan! Thank you for the feedback on Dan, and we are so glad you shared your experience. We look forward to a long fruitful relationship!

Damon Crain

6 months ago

Judy at Dynamicard has been an invaluable strategic partner for our direct mail marketing. Her expertise helped us achieve excellent results, including a campaign that drove substantial redemptions and successfully acquired new customers at a break-even cost, proving the value of the mailers. We are also seeing positive Year-over-Year revenue growth on our campaigns. Judy consistently provides proactive, strategic guidance, such as advising us to combine lists to qualify for better unit pricing and utilizing variable data printing to create highly personalized, segmented offers for different customer groups. Her team makes the logistics seamless, from providing detailed list count reports to handling the artwork and ensuring compliance (like age-verification reports). Judy is highly responsive and clearly invested in our business's success. We highly recommend working with Judy and the Dynamicard team!

Response from the owner:Thank you for the glowing review Damon! Judy is a true rockstar, and we are so glad her proactive approach and strategic advice are delivering excellent results for your direct mail marketing. Seeing your YoY revenue growth and successful customer acquisitions makes our day. Thank you for choosing DynamiCard. We look forward to driving even more success for your business in the future!

Eric Piedmonte

The response rate to the mailer has been incredible. We have been very happy with the entire team, from the campaign recommendations to the quick execution. We are part way through our first campaign and are already at multiple times ROI for our investment. Highly recommend

Response from the owner:Eric, thank you for sharing your experience with others. We try our best to deliver industry leading response rates and invest a lot in the tools to do so. We look forward to having you as a client for a long time and helping you take your business to the next level.

Josh Ferranto

Really great traction. I highly recommend!

Response from the owner:Thank you so much, Josh! We truly appreciate the recommendation and are thrilled to hear you’re happy. It means a lot to our team, and we’re excited to keep helping you drive even more results!

Abeauchamps1020

Great product, Dynamicard makes it very easy to get custom high-quality mailers shipped for the businesses I do marketing for. With their back-end data analysis, it makes it really easy to track conversions. Ivan is very attentive and ensures that the job is handled efficiently.

Response from the owner:Thank you for the wonderful review! We're so glad that our mailers and back-end analytics are helping you drive conversions for your marketing clients. We like everyone to be happy. We'll be sure to pass your compliments along to Ivan, as he always goes above and beyond to make sure every job is handled efficiently. Thanks for choosing Dynamicard, and we look forward to working with you again soon!

John Lascuola

9 months ago

Excellent company and an amazing group of people! I've been using Dynamicard for years and they always go above and beyond to make sure my needs are met. Ivan, Don, Dan and Amanda have been awesome to work with over the years and always make sure my campaigns are executed properly and that all of my stipulations are met and questions answered. High quality service from every avenue of business they provide and I can't recommend them enough. Any time anyone mentions mailing needs I can't suggest them fast enough!

Response from the owner:John, thank you for the feedback. We love great customers like you and they’re so happy that you are pleased with the service we’re providing. Here’s to many more great years!

Teodoro Armenteros

I will be completely transparent and honest: This review applies specifically to my Cannabis business. If you work in the Cannabis industry—especially if you are a new dispensary or store—DynamiCard is the only marketing effort you need to start. Don't waste money on paid ads, billboards, or other channels YET! First, use DynamiCard to grow your business and raise local awareness. Once you have the cash flow, you can expand to other marketing efforts. But right now, this is the best bang for your buck. You will see a true return on investment (ROI), unlike other marketing agencies that provide 'feel good' analytics but zero sales increase. Highly recommended for real results.

Response from the owner:Thank you for the thoughtful and transparent review Teodoro. We truly appreciate you taking the time to share your experience, especially from the perspective of a cannabis business. The cannabis industry presents unique marketing challenges, from compliance restrictions to limited access to traditional advertising channels. Our goal at DynamiCard is to help dispensaries and cannabis retailers generate measurable sales, real foot traffic, and provable ROI, not just impressions or “feel-good” metrics. We’re glad to hear that our direct mail approach helped you build local awareness, drive revenue, and establish the cash flow needed to scale confidently. Your recommendation for new dispensaries to start with DynamiCard before investing in paid ads, billboards, or other channels aligns exactly with how many of our most successful cannabis clients grow. We’re proud to support brands that value performance-based marketing and data-driven decision-making. Thank you again for the strong endorsement and for trusting DynamiCard as a key growth partner in your cannabis marketing strategy.

Matt Palmer

10 months ago

Working with Ivan, Amanda, and the Dynamicard team has been a great experience. Their design team delivers high-quality creative with impressively fast turnaround, and they’re true partners when it comes to data-informed strategy and creative concepts. That combination is a big reason their campaigns drive real, measurable ROI. I’m thoroughly impressed and would absolutely recommend Dynamicard.

Response from the owner:Matt, thank you so much for the kind words and thoughtful feedback. We truly appreciate you recognizing the collaboration with Ivan, Amanda, and the broader team. Our goal is always to combine strong creative with smart, data-driven strategy, and it’s great to hear that approach is delivering measurable results for you. We value the partnership and look forward to continuing to drive impactful campaigns together for years to come.

Ariel Mizrahi

11 months ago

We had a fantastic experience working with Dynamicard on our first mailer campaign. From the start, the team was responsive, knowledgeable, and genuinely invested in our success. Ivan, in particular, took the time to thoroughly answer our questions and helped us build a thoughtful, strategic game plan rather than rushing the process. That guidance really paid off, and the results exceeded our expectations. We’re very happy with the experience and look forward to working with Dynamicard again.

Response from the owner:Thank you so much for your thoughtful five star review. We try hard to put the extra effort in to make our clients happy and I’m so glad it paid off for you. We look forward to a long, productive relationship! Happy holidays.

Jake Scire

Outstanding service and quality! I have worked with Kristian and Enid on several projects so far, and have been very happy with the results ! We will continue to work together on current and new projects. I would highly recommend Dynamicard for any new or even established business !

Response from the owner:Thank you so much for the outstanding review! We’re thrilled to hear that you’ve had great experiences working with Kristian and Enid. They take tremendous pride in delivering top-tier service and results. We truly value your partnership and are excited to continue supporting your current and future projects. Jake, thanks again for the recommendation and for trusting DynamiCard to help grow your business! — The DynamiCard Team

Grace Halla

12 months ago

I've had the pleasure of running several multi-state and retail campaigns with Dynamiscan and their team has been very helpful throughout the setup progress with our mailers. I wanted to give a specific shoutout to Enid, our project manager, who has been stellar. She is quick to support and help us with any questions that arise or account needs. Thank you to Enid and the Dynamiscan team!

Response from the owner:Thank you so much for the fantastic review. We really appreciate you trusting us with your multi-state campaigns. Enid will be thrilled to hear your shoutout, she cares deeply about taking great care of our clients, and it means a lot to see her recognized. We’re grateful for the partnership and look forward to supporting many more successful campaigns with you.

Ralph Ruocco

1 year ago

Wow, finally a marketing program that has tangible ROI. Ivan at Dynamic Card is awesome to work with. Promotions that are easy to track and evaluate how it helps grow your business. This is a no-brainer.

Response from the owner:Thank you so much for the fantastic feedback Ralph! We’re thrilled to hear you’re seeing real ROI, that’s exactly what DynamiCard is all about: results you can measure and growth you can feel. It’s been a pleasure working with you and helping bring your promotions to life. Appreciate the trust and partnership!

Wesley Miller

Having a successful direct mail marketing tool with such a unique and eye-catching feel has improved our response rates at an impressive level. Dan and the team at Dynamicard are an absolute delight to work with, some of the smartest and most creative people in the industry, without doubt. Since using Dynamicard our ROI has shot up dramatically. It's through the roof! We will continue to use them regularly.

Response from the owner:Thank you so much for your incredible feedback! We’re thrilled to hear that our plastic postcard campaigns have driven such impressive response rates and ROI for your business. Dan and the entire DynamiCard team truly enjoy collaborating with forward-thinking clients like you who see the value in creative, data-driven direct mail. We look forward to continuing to deliver outstanding results together and helping you take your campaigns to even greater heights!

Kyler Woods

Dynamicard has been a great business partner, and their services have been extremely successful at getting new customers through our doors. Ivan has done a fanstastic job of guiding us through the process, and making recommendations based on our varying markets, all of which have paid off. Their services have been very effective at getting new customers through our doors

Response from the owner:Kyler, it’s been fun working with you growing your stores. We look forward to many more years of knocking it out of the park. Thanks for taking the time to write a review.

Hillary Rowe

Ivan at Dynmicard has been awesome to work with. He really understands our very niche market and took the time to learn what makes us unique. His guidance has been huge in helping us strategize and set up in-home mailer campaigns that actually stand out in a crowded space. The whole process has been smooth, and his ideas have given us a real edge over the competition. Couldn’t recommend him and the Dynmicard team more!

Response from the owner:Thank you so much for the amazing feedback! We’re thrilled to hear that you’ve had such a positive experience working with Ivan and our DynamiCard team. Taking the time to understand each client’s unique market and goals is something we truly value, and it’s great to know that our strategies are giving you a real edge in a competitive space. We’re excited to keep supporting your success and look forward to what’s ahead!

Tony Kaju

Hands down the best mailer card I've seen- the quality of the card and the colors being so vibrant, it definitely catches your eye and entices you to engage with the marketing material. The team also is very helpful and they try real hard to make the design process as simple as possible. sometimes having someone more creative helps making that investment much easier.

Response from the owner:Thanks so much, Tony! It means the world to hear that from you. You’ve been a fantastic partner, and we’re thrilled that the quality and impact of the card stood out to your customers, that is the goal. Our team genuinely enjoys working with you, and we’re always here to make the process smooth, creative, and results-driven. Looking forward to many more successful drops together!

Christopher Diehl

Have done several campaigns with dynamicard. Last one was in xmas of 2024 and had a client come in July of 2025 with the offer card in there wallet from my mailer 6 months ago.

Response from the owner:Chris, thank you so much for the awesome review! We love hearing stories like this — it’s amazing how long those cards stay in wallets and continue to drive results months down the line. We’ve really enjoyed working on your campaigns and look forward to helping you keep that momentum going. Thanks again for your trust and partnership!

DynamiCard Blog