How long does it take for plastic postcards and direct mailers to arrive in homes?

The process of building and executing a campaign typically takes 1 to 1½ weeks. Once completed, the post office takes 4 to 10 days to deliver mailers to homes. Allowing 2 to 3 weeks is a good guideline. Orders over 25,000 pieces or mailers with extra features such as scratch-offs or magnetic stripes require additional production time.

Can I use the term Gift Card even though this is really a coupon?

Dynamicard distributes promotional plastic gift cards. These differ from purchased gift cards because no cash was paid for them. According to the California Department of Consumer Affairs, gift card laws do not apply to promotional gifts or items given away for charitable purposes or perishable foods.

How much does postage cost for plastic postcard mailers?

Standard 5.652 x 4.25 inch plastic postcards mail at approximately 31 cents bulk rate and 44 cents first-class rate. Exact rates vary, so contact Dynamicard for current pricing.

Blog - Benefits of Direct Mail Marketing

7th of July, 2017
In: Advertising, Design, Direct Mail, Direct Mail Analytics, Laminated Postcards, Marketing, Plastic Postcards, Tracking & Analytics
8
0

Why Direct Mail Tracking is Critical to Ensuring Your Marketing Campaign’s Success image

After researching all of your business' advertising options, you've decided to opt for direct mail marketing. Wonderful! But how can you be certain that your plastic postcard mailer reaches the hands of the potential buyers most likely to become actual customers? In a digital world, many business owners expect to receive fast feedback for their online marketing campaigns, yet think that the effects of their direct mail advertisements must be left to chance. Direct mail tracking disproves this assumption. With an effective tracking system, your business will be able to tell exactly how successful your direct mail campaign is after just one mailing. Here are the three key reasons why direct mail tracking is so important--and how your business can take steps to ensure that your ...

5th of July, 2017
In: Advertising, Design, Direct Mail, Direct Mail Analytics, Laminated Postcards, Marketing, Plastic Postcards
6
0

How Direct Mail Analytics Can Make Your Marketing Campaign More Successful image

Direct mail marketing can be an incredibly powerful and effective form of advertising for businesses of all kinds. However, the success of any such campaign depends on targeting the correct prospective customers, which is something many companies find challenging. For example, what age is your ideal customer? Are homeowners or renters more likely to follow up on your plastic postcard mailer? If you don't know this information, you stand to lose thousands of dollars sending your mailers to demographics who are unlikely to respond to your offer. The answers to these questions and more can be found through the use of direct mail analytics, and here are the three key ways that your business can use analytics to help make ...

30th of June, 2017
In: Advertising, Design, Direct Mail, Laminated Postcards, Marketing, Plastic Postcards, Restaurants
5
0

Redefining High Performance Restaurant Marketing image

Don't overlook the latest in restaurant marketing opportunities to support your restaurant or cocktail lounge. Research shows that direct mail marketing is an excellent way to build a stronger reputation that can lead to more customers and a larger following. Our personalized high impact Plastic Postcard Mailers are very effective with all of our customers, and especially with our restaurant clientele. According to the Direct Mail Marketing Association's 2016 report, direct mail is growing because the consumer engagement is higher as the clutter declines. Personalization and relevance are meaningful. The DMA found that customer response rates increased on a yearly basis by an impressive 43%. Additionally, prospect response rates more than doubled – showing an amazing 190% increase! Interesting, POWERFUL, and effective direct mail marketing is vital to a restaurant's success. ...

28th of June, 2017
In: Advertising, Design, Direct Mail, Laminated Postcards, Marketing, Plastic Postcards
5
0

How Using Laminated Postcards Can Help Your Business image

Even in the age of digital media and smartphones, direct mail marketing remains one of the most effective and powerful advertising tools that a business can employ. Mailers can be targeted and personalized, resulting in a stronger response than many other types of advertising. Once you've decided to launch your own direct mail campaign for your business, however, the next question arises: what type of mailer should you use? From their long shelf-life to the impact that they have on recipients, laminated postcards offer a wide range of benefits for businesses of all types. Plastic postcard mailers are durable. We've all seen the effects of the post office's automated mail sorting machines: mangled envelopes, ripped catalogs and smudged paper mailers. Plastic postcard mailers, on the ...

21st of June, 2017
In: Advertising, Direct Mail, Marketing, Plastic Postcards
5
0

The Impact of Direct Mail Postcards image

All business owners understand that an investment in advertising can pay dividends in increased customer traffic, but understanding the most effective places to allocate your marketing dollars can be difficult. With so many potential avenues for advertising, which should you choose? Ad blockers and spam filters, decreased newspaper readership and an increase in cord cutting all make online, newspaper and local television advertising less attractive--and then there's direct mail marketing. Everyone checks their mail on a daily basis, ensuring that your marketing message ends up in the hands of your ideal prospective customer. What other benefits does direct mail marketing using a plastic postcard mailer present in helping you reach your potential customer base? Personalization The majority of advertisements that your prospective customer base ...

19th of June, 2017
In: Advertising, Direct Mail, Marketing, Plastic Postcards
5
0

Direct Mail Marketing in the Era of Digital Advertising image

Almost everyone in the country uses the Internet on a daily basis, and so it can seem as though digital marketing is the easiest and best way to reach potential customers. But with digital advertising comes ad blockers and spam filters, while physical advertisements like direct mail can help ensure that your message is delivered directly to your prospective customer base. So what other benefits can direct mail marketing offer that digital advertising cannot? Direct mail campaigns generate a strong response than digital advertising A fundamental principle of any marketing campaign is that you need to reach the right potential customers with the right offer at the right time. Digital advertising can't follow this principle as closely as direct mail can, and the ...

5th of June, 2017
In: Advertising, Casinos, Design, Direct Mail, Plastic Postcards, Tracking & Analytics
4
0

How Direct Mail Can Help Casinos image

Marketing for casinos is quite different than marketing in other industries. After all, the majority of a casino’s client base (especially smaller, regional casinos) is made up of repeat customers. While online marketing strategy such as creating social media content and taking advantage of banner ads is a good idea, one of the best ways to build that repeat clientele (and encourage new visitors to check out your facility) is to use direct mail. One concern casino directors have about direct mail is that by the time the mailer goes out, the data is stale. Dynamic offers that generate in-house, combined with a direct mailing strategy can mitigate that issue and allow you to reach the customers you want to ...

29th of May, 2017
In: Advertising, Design, Direct Mail, Health and Beauty, Plastic Postcards, Tracking & Analytics
5
0

Why Health and Beauty Companies Should Use Direct Mail image

When you think about advertising for your salon, spa or other heath and beauty related business, you probably immediately think of all the online marketing options available today. While you may certainly benefit from this type of advertising, there is another method that you should be utilizing—direct mail. According to stats from Gallup.com, 41 percent of people look forward to checking their mail, and another 58 percent react neutrally to checking their mail daily and are thus likely to do it regularly. Compare that to the numbers who are likely to read your email or banner ad, and the results are stunning. Companies who take advantage of direct mail will get immediate access to customers. Direct mail marketing is very easy ...

22nd of May, 2017
In: Advertising, Design, Direct Mail, Plastic Postcards, Tracking & Analytics
3
0

Overview of Direct Mail Marketing Advantages vs. Email image

The subject of direct mail performance vs. email performance has been tossed around for a long time. The bottom line includes one major issue with email marketing that involves sending people unsolicited emails. This becomes a problem given the email filters that many firms and individuals use. If you use email, it's best to develop a permission-based list. That being said, consider the fact that some individuals view any type of sales related email as spam, and sometimes just one word like "winner" can set off a rejection trigger. Additionally, if your customers or potential customers approve of a once a month email and you end up sending two emails a week, you're asking for trouble because many people will simply cancel. The Emails That Never Arrive It's ...

8th of May, 2017
In: Advertising, Design, Direct Mail, Plastic Postcards, Tracking & Analytics
1
0

Schedule an Appointment image

Getting a plastic postcard mailer done that will give you visibility and attract the right audiences can make a huge difference in your marketing efforts. The first step in achieving this is to schedule an appointment with a service member that can assist in developing the right mailer to meet your needs. At Dynamicard, we use an automated appointment system to empower our customers to set appointments based on their schedules. It’s a great way to give you and our team time to prepare. There are a number of benefits to being able to set your own timetables: You are contacted at a time convenient for you You do not have to go through a live person You can ...

DynamiCard Blog