As every franchise owner knows, attracting new customers is challenging. So many other businesses are competing for the attention of your target clientele; how can you make your franchise stand out from the crowd? Fortunately, the answer is simple. Launching a direct mail marketing campaign utilizing plastic postcard mailers for franchises is one of the most effective ways to grab and hold your potential customers’ attention. More personal that television ads and harder to ignore than marketing e-mails, a plastic postcard mailer can incorporate high impact features that help your franchise differentiate itself even further. Here are the three key features of plastic postcard mailers for franchises that can help your business meet its marketing goals.
High-Quality Printing and Finishing
When your target customer holds one of your plastic postcard mailers in their hand, your marketing message is hard to ignore–and by taking advantage of the high-quality printing and finishing services that are available to you, your franchise can magnify this effect even further. Full-color, eye-catching graphic design combined with thick, durable lamination provide plastic postcard mailers with the ability to make an immediate impact that few other advertising avenues can match.
Direct Mail Analytics and Tracking
The most effective marketing campaigns target the right customer with the right offer at the right time–but many franchises struggle with trying to figure out this vital information. By utilizing direct mail tracking and analytics with your plastic postcard mailer campaign, you will be able to clearly see the key features of your target customers, allowing to your tailor your marketing message for the best results.
Gift Cards Pop-Outs
Providing your target customers with something of value is one of the easiest ways to grab their attention–and nothing conveys a sense of inherent worth like a plastic postcard mailer with gift card pop-outs. Combined with high-quality finishing, these postcard mailers feel like credit cards and are regarded as gift certificates holding real value by most recipients, helping your marketing efforts pack a punch that’s difficult to ignore.
At Dynamicard, our direct mail experts have a long and successful track-record helping franchise owners achieve incredible results using a plastic postcard mailer. We know the particular challenges that franchises face in finding and retaining customers, and we can help you distinguish yourself from your competition with a high impact plastic postcard mailer with gift card pop-outs, key tags, bar coding and more. Learn how Dynamicard can help you meet your franchise’s marketing goals; just contact us today!
