This is Why Millennials Love Direct Mail Marketing image
To put it mildly, and to borrow a quote from one of the most famous wordsmiths of his era, "the reports of the death of direct mail marketing have been greatly exaggerated." Not only is direct mail still as popular as it ever was, recent studies have shown that may actually be more popular with one critical demographic in particular: millennials. That's right. If you truly want to reach a younger and savvier audience in the digital world that we're now living in (and rest assured, you should), it's important to understand that millennials love direct mail for a wide range of different reasons that are certainly worth exploring. How Millennials Love Direct Mail: Let Us Count the Ways First, let's get to ...
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