If you had to make a list of all the factors that are essential to the modern business, customer loyalty would undoubtedly be right at the top.
It isn’t enough to build your marketing campaign around the idea that you’re trying to get as many new customers as possible. You also have to turn those customers into loyal advocates – the kind that wouldn’t even think about doing business anywhere else. In recent years, hyperlocal targeting has quickly revealed itself as one of the best ways to accomplish precisely that for nearly every industry that you can think of. You just need to keep a few key things in mind.
The Art of Hyperlocal Targeting: Breaking Things Down
For most businesses, hyperlocal targeting will take the form of a heavily personalized direct mailer (think: direct mail postcards) that help outline and illustrate your business’ very specific and very unique ties to your local community.
People don’t just want to do business with brands who offer products and services that they like. They want to do business with organizations that have values similar to their own. If you regularly work with local community improvement organizations, if you’re very involved in local politics or even if you just sponsor a Little League team in your area – these are the types of things you should be using to your advantage when you communicate with the people on your prospects mailing lists.
Likewise, use your targeted mailing efforts to encourage your local audience to get more involved in your business by also getting more involved in your community. Let them know about that upcoming community event or other educational seminar that you’re hosting and give them a chance to attend and participate.
Let them see the local efforts you’re making, why they’re important and how they can help. More than anything, show them how invested you are in not only them as individuals – but them as a collective as well. If you’re able to accomplish that, you’ll have done more than just build a more organic and more emotional marketing campaign.
You’ll have delivered the type of authentic message you need to create a stronger connection with your local community as well, increasing brand awareness at the exact same time. Truly, what could be more important than that?
To find out more information about using hyperlocal targeted mailing to strengthen community ties, or to learn more about what a business like ours can do for your campaign’s success, please don’t delay – contact us today.
