Valentine’s Day will be here before you know it, which means NOW is the time to plan your seasonal marketing campaign. In 2019, for example, Valentine’s Day consumer spending topped out at more than $20 billion – a trend that shows no signs of slowing down anytime soon.
But if you wait until February to start planning your big Valentine’s Day push, it’ll be too late – and you’ll have left a lot of money on the (proverbial) table as a result. But luckily, there is hope – if you really want to make the most out of your Valentine’s Day marketing efforts as a retailer, there are a few key techniques you can start using right away.
Making the Most Out of Your Valentine’s Day Retail Marketing
More so than any other time of year, Valentine’s Day is the time to be taking full advantage of what targeted mailing has to offer. Send your collateral to prospects who will show the most interest in purchasing Valentine’s Day gifts, such as married couples and families.
People get a lot of advertisements prior to a major holiday, so no matter what you decide to promote, you need to make every effort to differentiate your seasonal Valentine’s marketing campaign from every other one that brands are currently running. This means taking full advantage of collateral like plastic postcards with pop-out gift card offers – assets that allow you to leverage a unique and captivating format to promote your seasonal offerings.
Brick-and-mortar stores could offer coupons for in-store purchases. And online retailers can even get in on the action, sending out physical direct mail to inform perspective customers of their e-commerce offerings as opposed to relying exclusively on email. No matter what type of retail business you’re operating, unique offer codes can be used to push prospects both online and into physical stores.
It’s all about giving people the choice not just in terms of what to buy, but in regard to HOW they like to buy it. If you’re able to walk that delicate tightrope, your retail marketing investment will more than pay for itself by the time February 14th rolls around.
If you’d like to find out more information about how to make the most out of your Valentine’s Day marketing efforts as a retailer, or if you just have any additional questions you’d like to discuss in a bit more detail, please don’t delay – contact us today.
