Advertising Archives - Page 3 of 42

How Senior Communities Can Utilize Direct Mail Marketing image

One of the single largest generations in the history of this planet has officially reached retirement age, which can only mean one thing: senior living communities need to start marketing to baby boomers not tomorrow, not a year from now, but TODAY. This is a market that is only going to get more competitive as time goes on, which means that it isn’t just your amenities that are going to make the difference for this health-conscious and active generation. It’s how you choose to market those amenities that will define success or failure. Luckily, this isn’t nearly as difficult as you may be fearing. It only requires you to keep a few key things in mind. Direct Mail and Your Senior ...

Real Estate Marketing Benefits From Personalization image

Buying and/or selling a home is already a more personal experience than most. As a real estate agent or other business professional, you need to leverage that fact to your advantage. This means leaning into the personalization aspect of real estate marketing as heavily – and as often – as you can. Injecting a Bit of Personality Back Into Real Estate Marketing One of the reasons why personalization is so effective in this particular context has to do with the ways in which it takes the natural benefits of targeted mailing even further. With targeted mailing, you’re already going after people in your area who are most likely to want to buy a new home. Whether they’re a first-time home buyer, ...

1st of December, 2022
In: Advertising, Direct Mail Campaign, Mailing Lists, Marketing, Marketing Campaign, Marketing Strategy, Targeted Marketing
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How To Build Better Mailing Lists image

Every business owner wants to find new opportunities to create better and more effective direct mail marketing campaigns, but so many are at a loss regarding where they should specifically begin. The good news is that this goal is actually a lot easier than you think. If you're using the best mailing lists to begin with, so much of the "hard work" to that end has already been done for you! Creating More Effective Campaigns, One Piece of Collateral at a Time Maybe the most important thing to understand about all of this is that direct mail and targeted mailing give you access to a host of unique opportunities that you won't necessarily have through other means. Using the sophisticated tracking ...

Plastic Postcard Advantages image

An eye-catching, graphic display combined with a message is an effective way to generate leads for any business. They are one of the least expensive forms of advertising. A direct mailing campaign can be implemented in a brief period of time. Postcard marketing can be used for all business types: lawyers, lawn service companies, real estate agents and restaurants, to name a few. They have been proven to generate more traffic to a website and bring additional foot traffic to local retail stores. They’re a diverse marketing tool. They can be used as flyers, newsletters or product brochures. A discount offer can be printed on them, allowing the postcard to be used as a coupon. They are sometimes described as an ...

1st of August, 2022
In: Advertising, Direct Mail Campaign, Mailing Lists, Marketing, Marketing Campaign, Marketing Strategy, Prospects Lists, Targeted Marketing
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Better Targeting = Better ROI image

A direct mail strategy is never something that should be created blindly. For the best results, you need to draw insight from absolutely every source that you're exposed to - meaning not only the existing relationships that you have with your customers, but the invaluable data that they're also creating on a daily basis. With that in mind, here are a number of key ways that you can expand your targeting capabilities, thus expanding your return on investment at the exact same time. Deepen Your Targeting, Deepen Your ROI Generally speaking, two of the best ways to deepen your targeting capabilities to expand your return on investment come down to two key ideas: descriptive analytics and predictive analytics. To speak to the former, ...

Don’t Let Your Direct Mail Turn Into Junk Mail image

There's absolutely nothing worse than spending hours upon hours coordinating what is objectively the best piece of direct mail marketing collateral you've ever created, only to have it wind up in someone's trash. It's happened to many marketers... but it doesn't have to happen to you! At least, not anymore. If you really want to make sure that you're doing everything you can to keep your direct mail from becoming junk mail, there are a few key things you'll want to keep in mind along the way. Avoiding Junk Mail Curse: Your Guide One of the major reasons why people immediately toss direct mail advertisements into the trash is because of the same basic reason: bad addressing. This includes addressing your mail with ...

Understanding the Power of Plastic Postcards image

Success in terms of marketing is all about getting the right message in front of the right person at exactly the right time - this has always been true and it likely always will be. But how do you make sure that someone actually NOTICES your message when they're receiving more targeted advertisements than ever on a daily basis? The answer is simple: you use a format that they can't help but pay attention to. For many brands, plastic postcards ARE that format and they unlock a myriad of different advantages you won't be able to find anywhere else. Stand Out from the Crowd One of the major benefits that direct mail collateral like plastic postcards bring to the table is that, ...

Millennials and Direct Mail image

One of the great things about direct mail is that it's inherently trustworthy - but this isn't just a sentiment shared among older generations - Millennials love the credibility of direct mail marketing materials, too. However, if you want to effectively target Millennials using direct mail and make the perfect first impression among your target audience, there are a few key things you'll want to keep in mind. Targeting Millennials: Here's What You Need to Know Arguably, the most important thing that you need to do to capture the attention of Millennials using direct mail involves making sure that you're using the right targeted mailing best practices in the first place. Generational marketing is certainly nothing new, but you'll want to take extra ...

Tools To Create A More Responsive Direct Mail Collateral image

Any marketer who has been in this business long enough can tell you that flashy marketing collateral will only get you so far. Broadcasting a generic message to the widest possible audience is not nearly as effective as a targeted message sent to exactly the right audience at the right time. But you don't just want to make people aware that you're out there. You want to motivate and inspire them in a way that makes engagement a foregone conclusion. Therefore, if you really want to build more responsive direct mail collateral, there are a few key tools you'll want to keep in mind. Your Journey Towards More Responsive Direct Mail Begins Now By far, one of the most important steps you ...

Utilize Direct Mail Marketing For Your Restaurant image

Are your direct mail pieces checking all the boxes and hitting the targeted mark—every time? Are you sure? What if we told you there was a way they could be? Yep! There is and we can prove it! Attracting Leads in a Digital World Using Direct Mail Tactics Marketing seems to be all about digital these days with websites, apps, and everything in-between. So what does that mean for direct mail? You can't search, stream, browse, or scroll through a direct mail piece like you can with online ads—BUT—you can touch them, which is something you can't do with online ads. Why is that important? Being able to physically touch a unique direct mail piece hits an emotional nerve and jump-starts the intrigue thought process. A Mailbox Versus an Inbox ...

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