Tags Archivesgraphic design

The Power of Die Cut Plastic Postcards: Next Generation Marketing image

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We've written at length in the past about how, when it comes to your next direct mail marketing campaign, "getting noticed" is always one of your top priorities. Graphic design plays a big role in this - you don't just want to get someone's attention. You want to grab it in a way they won't be able to look away from. To that end, die cut plastic postcards bring with them a wide range of unique benefits that you'll definitely want to know about moving forward. The Artistry of Die Cut Postcards Think, for a moment, about all the reasons why direct mail is so powerful in the first place. First, it's personal - rather than firing off a quick email, your ...

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Postcard Marketing Design Tips: Making the Most of This Unique Opportunity image

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In terms of the larger marketing campaigns that you're conducting for your business, it's important for you to understand that any opportunity you have to prove how unique you are is one worth taking advantage of. Nobody does what you do quite like how you do it - at the end of the day, this is what is going to allow you to stand out from your competitors in even the most crowded of marketplaces. Take direct mail and plastic postcards, for example. There are a few key design tips in particular that will not only help you get the most out of your collateral, but that will also allow you to show just how unique you really are. Postcard Marketing: ...

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Keeping Your Marketing Campaign Fresh image

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One of the most important goals of your marketing campaign should always involve keeping things as fresh as humanly possible at all times. You could have a piece of collateral that is objectively amazing - something that really strikes a chord with your audience and that people can't help but pay attention to - but it isn't going to stay that way forever. From that perspective, time really is your number one enemy. But thankfully, keeping your marketing campaign fresh and exciting isn't nearly as difficult as you may believe. You just have to keep a few key things in mind. The Proactive Approach to Keeping Your Campaign Fresh One of the best ways to make sure that your direct mail campaign ...

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Why an Eye-Catching Design is a Crucial Part of Any Direct Mail Campaign image

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Think about the last visual advertisement you remember; whatever product it was marketing, something in its design made you take notice of it. All successful direct mail campaigns have this one element in common: striking custom postcard graphic design. Whether your business sells used cars or greeting cards, capturing the attention of your target audience and getting them to hear your marketing message is significantly easier if your plastic postcard mailer has a strong, eye-catching design. Here are three reasons why it's so important that you choose a custom postcard mailing service that offers in-house design capabilities. Experienced designers understand what works--and what doesn't. It can be tempting to try to design your plastic postcard mailer yourself; after all, you know your ...

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