We’ve written at length in the past about how, when it comes to your next direct mail marketing campaign, “getting noticed” is always one of your top priorities. Graphic design plays a big role in this – you don’t just want to get someone’s attention. You want to grab it in a way they won’t be able to look away from.
To that end, die cut plastic postcards bring with them a wide range of unique benefits that you’ll definitely want to know about moving forward.
The Artistry of Die Cut Postcards
Think, for a moment, about all the reasons why direct mail is so powerful in the first place. First, it’s personal – rather than firing off a quick email, your recipients know that you had to take the time to design something meaningful and actually send it through the mail to their door. Secondly, it’s tangible – they can hold it in their hands, give it to friends or even put it up on their refrigerator.
For as powerful as techniques like plastic postcards are to that end, die cut postcards really take all of these advantages to the next level.
With die cut plastic postcards, there is truly nothing limiting your graphic design potential except your own imagination. Does your industry have a distinctive element? Consider having a die cut pop-out offer to represent your business, such as a dog tag for pet retail shop or a fly swatter for pest control services. Make use of custom shapes and other off-the-wall designs that will instantly separate your collateral – both in terms of touch and feel – from every other piece of marketing that a person received that day.
Likewise, die cut plastic postcards allow you to remain one step ahead of the curve – exactly the way you always have been. While everyone else was experimenting with digital marketing, you were doubling down on the proven effects of direct mail. Now that the pendulum has swung back in the print direction, you can take that next leap into the world of die cut postcards before anyone else has the chance to. Once again, you’re living on the cutting edge by offering something that your customers – and your competitors, for that matter – won’t be able to help but notice.
If you’d like to find out more information about getting noticed with die cut plastic postcards, or if you have any additional questions you’d like to see answered, please don’t delay – contact us today.
