In terms of the larger marketing campaigns that you’re conducting for your business, it’s important for you to understand that any opportunity you have to prove how unique you are is one worth taking advantage of. Nobody does what you do quite like how you do it – at the end of the day, this is what is going to allow you to stand out from your competitors in even the most crowded of marketplaces.
Take direct mail and plastic postcards, for example. There are a few key design tips in particular that will not only help you get the most out of your collateral, but that will also allow you to show just how unique you really are.
Postcard Marketing: Graphic Design and More
Visual communication is a cornerstone of modern day marketing efforts, so it should not come as a surprise that one of the best ways you can empower your direct mail and plastic postcards involves the use of high-quality images. Don’t use too many, however, or your postcards will quickly start to look messy and cluttered. For the best results, pick 1-2 high quality images and build everything else around it.
Likewise, make sure you’re taking full advantage of another great opportunity available to you: bold headline text. We’ve reached an age where people’s attention is more fractured than it has ever been. You literally have two – maybe three – seconds to grab someone’s attention before your plastic postcard gets tossed in the trash. Use that bold headline text as an opening salvo to say “hey, look at me! You’re definitely going to want to hear what I have to say!”
Sometimes Less Really IS More!
Finally, don’t be afraid to use white space or empty spacing on your design. Far too often, people try to hit their audience members with a barrage of information and all they end up doing is overwhelming them. By understanding the value of white space, you prevent your postcard from looking too disorganized (or being too hard to read) and also distinguish yourself from competitors in a visual way as well.
If you’d like to find out more information about all of the best postcard marketing design tips you should be taking advantage of, or if you’d just like to get more specific answers to any questions you might have, please don’t delay – contact us today.
