As a marketer, your primary goal is always to spread the word about your products and services – you want to get your brand in front of as many sets of eyes as possible. How you do that, however, is always up for debate – for proof of this, look at the wide range of different content creation strategies that businesses use to reach prospects every single day. But in terms of the most valuable asset you have, the thing that your marketing strategy should ultimately be built around is simple:

It all begins and ends with a good story.

That’s right – if you truly want to empower your direct marketing lists and start seeing the types of results you deserve, you need to build everything around a strong narrative at the heart of it all. Data is how you do that in the modern era.

What’s in a Good Story? Turns Out, Quite a Bit

Think about the last time you went to the movies and were drawn in by a film that really hooked you – one that you couldn’t look away from and you couldn’t wait to tell all your friends about when it was over. That, in essence, is the power of a good story on display. It’s also the way you need to start thinking in terms of content creation.

By telling your audience exactly the right story at exactly the right time, you have a real chance to make the type of impact that nobody else can even come close to. But to get to that point, you need to be very careful in terms of the data selections you’re using to feed your targeted mailing lists.

List segmentation only works if you use that insight to your advantage. By leveraging the data that is available to you on the people you’re trying to reach, along with their behaviors, their interests, their motivations and even their responses, you can perfect your storytelling abilities and create the types of narratives that appeal to different people in different ways.

By using not just data but the RIGHT data to understand how a narrative will resonate (and how it won’t), you can craft the type of story that will have a genuine influence on someone’s world view. At that point, you’ve done more than just keep them interested in your brand – you’ve guaranteed that you won’t be forgotten or ignored in the hustle and bustle of our busy modern lives.

If you’d like to find out more information about using data and content to create the ultimate narrative, or if you have any additional questions you’d like to discuss in a little more detail, please don’t delay – contact us today.

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