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Tired of Hearing “No”? Here’s How to Turn Them Into a “YES” image

marketing psychology

Regardless of how thoughtfully constructed your marketing strategy is, the chances that you're going to hear a lot of "NO" responses from your customers is high. But there IS a way to take that response and turn it into the enthusiastic "YES" you've been waiting for. All you have to do is leverage the power of modern psychology to your advantage. It's All About Control To get a better understanding of how to take a "NO" response and turn it into a "YES," you must first learn more about why most people choose the former over the latter in a first place. When a consumer comes into contact with a marketer, they're essentially battling for control over an experience - whether ...

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The Fight Against Email Exhaustion Begins Now image

Email Marketing

Over the last few years in particular, more and more businesses have been investing most - if not all - of their efforts in email marketing than ever before. From a certain perspective, this makes sense as millions of people in the United States carry cell phones around with them in their pockets all day long. This means that it's now possible to reach someone from virtually anywhere... but that isn't necessarily the major advantage you might think it to be. People are bombarded by marketing emails all day, every day - which can make it difficult for you to stand out in a crowd. Therefore, if you truly want to increase your response rates AND your ROI, direct mail ...

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Harnessing B2B Drip Marketing Campaigns to Your Advantage image

Drip Marketing

One of the most important things to understand about your B2B leads is that you're talking about a situation where decision-making can literally take weeks - if not months - to execute. Because of this, drip marketing MUST become a cornerstone of your B2B direct mail marketing strategy. Rather than trying to speed up someone's decision, you need to build time into your marketing strategy to finesse them - let them come to the right choice on their own terms. Luckily, targeted mailing and marketing analytics have made this easier than ever. You just need to keep a few key things in mind. Executing Your B2B Drip Direct Marketing Campaign To start, you need to make sure you've identified the right B2B ...

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Win Customer Loyalty By Showing Your Appreciation image

Customer Loyalty

Maybe the most important thing to understand about running ANY type of business is that it always costs more to generate new customers than it does to retain your existing ones. Because of that, you need to win your customers' loyalty whenever and however you can. More often than not, this means showing your gratitude - even during those times when you don't necessarily "have to." Thankfully, this process is less the product of one major move and is more about a series of smaller, more strategically timed ones. All of this effort can pay major dividends down the road, too. An Investment in Your Customers is an Investment in Your Future Maybe the most obvious way to show your gratitude to ...

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Putting Personalization Back Into Pet Retail Marketing image

Pet Retail Marketing

According to one recent study, Americans are literally spending more money on their pets than ever before - to the tune of a massive $72 billion in 2019 alone. If you're among the many pet retailers out there, or operate in the pet services space in general, there has never been a better time than now to kick your marketing campaign into high gear. But if you really want to make an impression on both man AND man's best friend, there are a few key things you'll want to keep in mind. Bringing Personalization Back to Pet Marketing Owning a pet is an inherently personal thing - which means you need to be able to inject as much personalization into your ...

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Making an Impact With Direct Mail for Your Non-Profit image

Non-Profit Marketing

When people think about getting the word out about non-profit organizations, they probably don't have the term "marketing" immediately jump into their heads. But they should, because what is fundraising if not marketing from a different perspective? Indeed, if you truly want to make direct mail work for your non-profit, there are a few key techniques you can start using right away. Taking Advantage of the New Era of Non-Profit Marketing By far, one of the most critical steps you need to take as a non-profit to improve your fundraising capabilities involves diversifying as much as possible. Yes, direct mail is a powerful tool and plastic postcards rule the day. But don't overlook the opportunities that cross-media marketing brings with it. You ...

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Start Fresh With Your Dental Marketing in the New Year image

Dental Marketing

The end of the year is a natural time for reflection, allowing you to take a look back at your marketing strategy to figure out what worked and, more importantly what didn't. But it's also nothing if not an opportunity to begin totally fresh as soon as January 1st rolls around. Dentists in particular can begin anew in a number of different ways, all of which are worth exploring. New Year, New Opportunities One of the most important steps you can take as you head into the new year to empower your dental marketing strategy involves taking time to confirm that your efforts are truly aligned with your key performance indicators once again. In truth, this is something you should be ...

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Better Marketing for Automotive Repair Businesses: Breaking Things Down image

Auto Repair

Let's face facts: there are probably a lot of other automotive repair businesses in your area, both large and small. It's a highly specialized industry, but it's also a very competitive one - meaning that you need to do absolutely anything in your power to stand out from all the other pieces of related mail that a person will be receiving that day. Thankfully, this is going to be a lot easier than you might think. You just have to keep a few key things in mind about your direct mail marketing efforts moving forward. An Effective New Approach to Marketing Direct mail collateral like plastic postcards are one of the best ways to stand out in a crowd because not only ...

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Make a Lasting Impact With Your Fitness Club Marketing for the New Year & Beyond image

Fitness Clubs Marketing

If you had to make a list of some of the most popular New Year's resolutions that people make every year, "getting into shape" and "becoming more healthy" are usually right at the top. But at the same time, people often break those resolutions for a wide range of different reasons. That usually means fitness clubs see a big influx of new members at the start of the year that quickly wanes over the next few weeks and months... but it certainly doesn't have to be that way. With the right marketing strategy for fitness clubs, you can have people coming into your business that stay long after January has ended. All you have to do is keep a few ...

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The Key to Better Holiday Marketing for Your Restaurant image

Restaurant Holiday Marketing

Restaurants aren't necessarily seasonal businesses by their nature, but that does NOT mean that you shouldn't embrace that holiday spirit. Part of the fun of the holidays is getting together with people we might not get to see every day. A large chunk of THAT usually involves sharing a delicious meal of some kind... and by now, you can probably see where this is going. If you really want to make sure that people share that delicious meal with YOUR restaurant as opposed to someone else's, you need to kick your holiday marketing into high gear and you need to do it TODAY. Taking Your Restaurant Holiday Marketing to the Next Level Keep in mind that one of the core keys to ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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