Categories ArchivesCo-Op Advertising

Leveraging Co-Op Dollars To Your Advantage image

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At its core, co-op advertising is more than just sharing the cost of your marketing campaigns with a manufacturer. It's also an incredible opportunity to stretch the value of every dollar as far as it will go, guaranteeing that you're making the right impression on the right audience at precisely the right time in their journey. If you really want to take advantage of this technique as a way to empower and embolden your messaging, however, there are a few key things you'll need to keep in mind. The Power of Co-Op Advertising Co-op advertising doesn't have to be "built by committee" advertising. You can absolutely be creative and think outside the box. However, if you really want to try something ...

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