A lot of people incorrectly assume that when it comes to digital and direct mail marketing, you’re looking at an “either/or” affair. The fact of the matter is, this just isn’t true – particularly as far as your response rate and larger return on investment are concerned. Instead of putting all of your eggs in one basket, you can effectively combine the might of these two techniques and wield both to great impact at the exact same time. Of course, this does require you to keep a few key things in mind.

Building a Better Cross-Platform Marketing Strategy

Facebook is more than just one of the most popular social media platforms in existence – it’s also a powerful opportunity to use your direct mail collateral to strengthen your digital efforts, and vice versa. All you need to do is match your direct mail data file to Facebook to drive better results across the board.

Think about it like this: people are more than willing to share an enormous amount of data with Facebook, and all of that is information that you can use to your advantage. If you match your direct mail data with Facebook, you instantly learn things about a person like where they live, who their friends are, what they like, what they hate and more. All of that data can be used to craft better, more specific, more targeted messaging – thus improving the response rate of your direct mail campaigns even further.

Likewise, display ads are another great opportunity for cross-platform marketing for many of the same reasons. If you match your direct mail data file to the IP addresses of people who view your display ads, you suddenly have even more opportunities to stay at the forefront of someone’s mind while they make a purchase. Not only is this a great way to raise someone’s awareness about your brand, but it also creates chances to educate them about what your products and services do (and why they matter), help them evaluate your offerings against competitors and more.

If you’d like to find out more information about the raw power of cross-platform marketing, or if you have any additional questions about how we might be able to help your marketing strategy soar, please don’t delay – contact us today.

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