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When working against the competition, knowing how to increase your direct mail response rates quickly can save you time and money. You may be using certain pieces like a die cut laminated postcard and other tactics, but those don’t work unless you have a strategic mindset on how to get things done. Here are 5 secrets to increasing your direct mail response rates overnight: Targeting Know your target audience. When you know the audience, you can create materials that will immediately garner a response. Audience participation is key. When you give them a product that evokes interest, this is a winning formula. Have interesting offers Your audience wants to be engaged. You have to respect their time and thought processes. When sending ...

Both “regular people” and business owners receive a lot of mail each day. In fact, there were over 155 billion pieces of mail sent through the United States Postal Service in 2014. If You Want Your Direct Mail To Get Read, Format Matters! What does this mean for you? It means that when marketing by direct mail, the format you choose for your mailings matters—a lot--if you hope for customers to read your message. Read below for more information on If You Want Your Direct Mail To Get Read, Format Matters! Laminated Mailers - Great for Any Industry If you’ve seen laminated mailers “in action” before, you may think that they are only a good solution for certain industries. This is far from ...