One of the major reasons why print marketing is still so effective, even in the modern digital world that we’re now living in, is because it’s by far the most personal way to communicate with people on a mass scale. In fact, not only do 70% of Americans say that traditional mail is more personal than Internet-based marketing, but 56% say they find print more trustworthy than digital.

This, in essence, is why print collateral like plastic card mailers for dental offices matter so much – what depends on trustworthiness and that personal touch more than one’s own healthcare? In fact, these types of print resources may just be the key you’ve been looking for in terms of your dentist marketing for a wide range of different reasons that are more than worth exploring.

Print: Your Key to More Effective Dental Office Marketing

Getting someone to pick a new care physician isn’t like getting them to buy any old product or service – you really need to be able to show that person both that you care and that their health is just as important to you as it is to them.

This is perhaps the biggest reason why print collateral shines so brightly in terms of dental office marketing – you’re already starting from a place that is more credible than digital and you can slowly but surely build up from there.

A plastic postcard mailer therefore becomes more than just another print advertisement. It’s a perfect way to get someone’s attention by advertising new dental patient specials, for example, in a way that they can hold in their hands, affix to their refrigerator or even pass off to their friends and family members if they really want. You can even experiment with the format in a number of other ways, like by sending out a postcard mailer with gift card to really show someone how invested you are in their own health and success.

Remember that in terms of print marketing effectiveness, brand recall is literally 70% higher in print than it is in digital. These types of techniques are not only a great way to initially grab someone’s attention, but also earn their trust in a way that will turn them into a new patient before you know it.

If you’d like to find out more information about why plastic postcards can help revolutionize your dental office marketing, or if you have any additional questions that you’d like to see answered, please don’t delay – contact us today.

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