Marketing for casinos is quite different than marketing in other industries. After all, the majority of a casino’s client base (especially smaller, regional casinos) is made up of repeat customers. While online marketing strategy such as creating social media content and taking advantage of banner ads is a good idea, one of the best ways to build that repeat clientele (and encourage new visitors to check out your facility) is to use direct mail.
One concern casino directors have about direct mail is that by the time the mailer goes out, the data is stale. Dynamic offers that generate in-house, combined with a direct mailing strategy can mitigate that issue and allow you to reach the customers you want to connect with most.
We’ve put together a list of four straightforward reasons why direct mail is so beneficial to casinos.
- It’s Affordable – While it would seem as though it may be expensive to create direct mail pieces to send to your customers, in reality, the response rate is so much better than with online ads, it becomes affordable. ROI is the key to calculating your advertising expense, not the upfront cost. Plus, when you chat with a top direct mail firm (like Dynamicard) you may be surprised by how affordable direct mail postcards and other products actually are.
- It is Accessible to All – While online advertising has its place, many people don’t get online very often. Why leave these potential customers out of your marketing? Reach out using direct mail and get in contact with your target audience with ease.
- Getting Your Message Across is Simple – The promotions that a casino has to offer may be a bit more complicated than say a “buy one get one free” sale at the local grocery store. When you use direct mail, you have the space to explain your promo and make it more appealing to your potential customers.
- You Have Control of the Design Process – You may think of direct mail as boring white envelopes or simple flyers. That’s far from the case today. Working with a top company means that you will have control of the final product and can create something amazing to wow your would-be visitors. If you would like more information about using direct mail for your casino marketing strategy, reach out to us at Dynamicard. We would love to help you take your marketing plan to the next level.
