Custom postcard marketing is an inherently powerful form of communication – but at the same time, there are definitely a few things you’ll want to keep in mind. A custom postcard represents a unique opportunity to get your message across quickly, effectively and in a format that people don’t see nearly as much of anymore. Because of this, you’ll definitely want to use every tip, trick and best practice available to you to help extend those efforts even further.

Lean Heavily on Visuals

One of the most important ways that you can increase the effectiveness of your custom postcard mailing services involves incorporating visual elements as much as possible. You may think that because postcards are naturally shorter than something like a flyer or brochure, you should overcompensate with a lot of words. Statistics, however, tell another story.

Remember that people form a first impression of a piece of content in just 50 milliseconds – not nearly enough to absorb a text-based message, but definitely enough time to become captivated by a relevant and compelling visual. When you also consider the fact that content with images produces 650% higher levels of engagement than text-only copy, this is one technique that you’ll definitely want to make use of.

Pay Attention to Those Colors

Another great way to increase the effectiveness of your custom postcard marketing involves using colors strategically throughout your piece. Yes, you want to make sure that you incorporate all of the colors of your branding for consistency’s sake – but also consider other ways to incorporate colors, too. If you’re sending out a seasonal mailer, for example, you may want to use the colors of the season you’re currently in for a deeper sense of visual and thematic consistency. Colors like red and green also invoke an emotional response in people – something you can absolutely use to your advantage.

Respect Your Reader’s Time

Finally and perhaps most importantly, you’ll always want to treat your reader’s time as more valuable than your own. Don’t try to cram in as much content to a custom postcard as humanly possible. Always remember the old saying that “brevity is the soul of wit.” If you have a particular point that you’re trying to make that can be easily conveyed in five words and an image, don’t use 15 words and five images just because you think you have to. Get in and get out – never overstay your welcome.

If you have any additional questions about best practices for custom postcard marketing, or if you’d like to sit down and discuss your custom postcard mailing costs with someone in a little more detail, don’t delay – contact us today.

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