DynamiCard Blog

How to Use Direct Mail for Real Estate Leads image

One of the most important things to understand about the modern era is that in a time when new digital marketing strategies are appearing all the time, direct mail still stands out as one of the most effective tactics for realtors to use. Buying or selling a home is a massive transaction - in fact, it's one of the biggest that most people will make in their entire lives. Successful marketing depends on personalization, but this is especially true when you're talking about real estate marketing. To that end, direct mail marketing brings with it a wide range of benefits to real estate professionals everywhere that are certainly worth exploring. Successful Real Estate Marketing IS Direct Mail Marketing Direct mail and collateral like ...

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Postcard Marketing Design Tips: Making the Most of This Unique Opportunity image

In terms of the larger marketing campaigns that you're conducting for your business, it's important for you to understand that any opportunity you have to prove how unique you are is one worth taking advantage of. Nobody does what you do quite like how you do it - at the end of the day, this is what is going to allow you to stand out from your competitors in even the most crowded of marketplaces. Take direct mail and plastic postcards, for example. There are a few key design tips in particular that will not only help you get the most out of your collateral, but that will also allow you to show just how unique you really are. Postcard Marketing: ...

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Everything You Need to Know About Pet Services Marketing image

One of the most important things to understand about pet services marketing is that, by and large, it's a lot more broad of a topic than a lot of people realize. Everyone loves animals and wants to care for them, yes. But pet grooming companies will market in very different ways than veterinary practices, and vice versa. If you really want to create the best possible pet services marketing campaign to support your 2019 business efforts, there are a few key things you'll need to keep in mind. Building Better Pet Services Marketing Campaigns: One Step at a Time One of the most important tips that pet services and pet grooming companies should be using involves taking advantage of targeted mailing lists ...

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Discover Your Brand and Let it Inform Your Voice image

Regardless of the type of business you're running or even the industry that you're operating in, one of the most valuable assets you have is and will always be your brand identity. This is more than just a logo or a catchy name - it's what people feel when they think about your business and obviously, you want those emotions to be as positive as possible. But the only way to make sure that your branding efforts have the biggest impact possible is to really assess that identity and determine what it is, what you want it to be and how to connect those two dots. Uncovering the Identity Behind the Brand Once you determine your brand identity, it will influence every ...

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Why Reselling Direct Mail is an Effective Wholesale Advertising Solution image

As an advertising or marketing agency professional, part of your job always involves trying to bring as much value to your own client as possible. Advertising agencies don't just want to help clients create collateral. They want to help them create the type of collateral that commands the attention of prospects in a way that they won't be able to forget any time soon. What many organizations are quickly realizing is that wholesale advertising solutions are one of the best ways to accomplish precisely that. Not only are they able to inject new life into the campaign of a client, but they also unlock an opportunity to create a huge new profit source that you'll certainly want to be aware ...

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How to Tell the Ultimate Story With Data + Content image

As a marketer, your primary goal is always to spread the word about your products and services - you want to get your brand in front of as many sets of eyes as possible. How you do that, however, is always up for debate - for proof of this, look at the wide range of different content creation strategies that businesses use to reach prospects every single day. But in terms of the most valuable asset you have, the thing that your marketing strategy should ultimately be built around is simple: It all begins and ends with a good story. That's right - if you truly want to empower your direct marketing lists and start seeing the types of results you ...

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The Value of Gift Card Mailers vs. Coupons image

Regardless of the type of business you're running or even the industry you're operating in, standing out in a crowd is always one of your top priorities. Your customers love promotions and direct mail is one of the best opportunities you have to give that to them in a way they won't be able to ignore. Having said that, there are a few key reasons why the choice between gift card mailers and coupons isn't really a choice at all. The Power of Gift Cards One of the major reasons why gift cards are the way to go more often than not is because they add perceived value to an already compelling promotion. If you send your prospect a coupon, they ...

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Sensory Overload is Real. Don’t Let it Hurt Your Business. image

If it feels like your attention is more fractured than ever before these days, it's important for you to remember that you're not alone - your consumers are feeling the exact same thing. According to one recent study, the average American sees anywhere from 4,000 to 10,000 advertisements every single day - a trend that shows absolutely no signs of slowing down anytime soon. For the most part, we don't even think about it - nor do we realize this number is so high - because digital advertisements on the Internet are so common that they're very, very easy to ignore. Which is not good at all if your marketing campaign depends entirely on digital materials. So how do you prevent consumer ...

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How to Create a Restaurant Marketing Plan for the New Year image

One of the great benefits that the New Year brings with it is one of opportunity. You get an all-too-rare chance to take a long look at your marketing efforts and answer three key questions: "What did I do that worked?" "What did I do that didn't work?" and "What can I be doing better." If you're a restaurant owner or a franchise operator who is already hard at work on your 2019 marketing plan, your focus should now be clear. Your goal isn't just to get the word out about your business. It's to fill those empty seats in any way that you can. This, of course, requires you to keep a few key things in mind. Slow and Steady ...

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Know Your Customers, Data Provides the Insight image

In a lot of ways, marketing is much more of a two-way street than people realize. Yes, you're trying to communicate directly with a core group of people who are most likely to be interested in products and services just like yours. But what you really need to do is provoke a reaction - you need your collateral to get them to the point where they can't help but respond, continuing on with the "conversation" and forging an invaluable relationship with your larger brand and business. To that end, data is absolutely critical to your success - not only in terms of making sure that you're reaching out to the right prospects in the first place, but also when it ...

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business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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