DynamiCard Blog

The 3 Critical Elements of a Successful Direct Mail Campaign image

While it’s certainly true that no two successful direct mail marketing campaigns operate in quite the same way, there ARE a few common elements that most of them share. Yes, you’ll want to come up with something that is unique unto your business and your goals. Having said that, there are not one, but three critical elements that you’re definitely going to want to make sure that your next strategy includes. Know Your Audience By far, the most important element of your direct mail marketing strategy is also the most immediate: your audience. Success depends on your ability to get the right message in front of the right person at precisely the right time. How are you supposed to do that ...

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Here’s What an Effective Marketing Strategy Looks Like image

Opportunities always exist to fine tune your direct mail marketing – you can always make your messaging better, stronger and more effective. Having said that, there are a few key things that you’ll want to keep in mind for your 2019 campaigns in particular that will likely make all the difference in the world. It’s All About That Emotion Personalization in marketing is always important – but it needs to be in service of the underlying emotion that exists between your brand and your customers. Just using someone’s name rather than addressing an envelope “Dear Sir or Madame” isn’t enough to get the job done. To truly strike a chord, you need to go deeper. Don’t just acknowledge someone in a personal ...

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Why a Clean Mailing List Matters More Than You Realize image

Working from a mailing list for your marketing strategy is one thing. Working from a CLEAN mailing list is something else entirely. The former may generate more names for you to reach out to, but only the latter will guarantee the types of high response rates (and low bounce rates) that you need. The fact of the matter is that clean mailing lists are far more important than you realize, for a number of reasons that are definitely worth exploring. Clean Mailing Matters If you're not exceedingly careful with your mailing lists, duplicate addresses and names can easily sneak in without you realizing it. This doesn't just mean that the same person will receive the same mail twice. It'll cost you ...

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Leveraging Co-Op Dollars To Your Advantage image

At its core, co-op advertising is more than just sharing the cost of your marketing campaigns with a manufacturer. It's also an incredible opportunity to stretch the value of every dollar as far as it will go, guaranteeing that you're making the right impression on the right audience at precisely the right time in their journey. If you really want to take advantage of this technique as a way to empower and embolden your messaging, however, there are a few key things you'll need to keep in mind. The Power of Co-Op Advertising Co-op advertising doesn't have to be "built by committee" advertising. You can absolutely be creative and think outside the box. However, if you really want to try something ...

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Why a Marketing Coach Matters More Than You Think image

One of the major mistakes that a lot of small business owners make involves thinking that they can "do it all themselves." This may work in some areas of your business, but it has the potential to spell disaster when it comes to your direct marketing. In truth, enlisting the help of a marketing coach is a very good idea for a wide range of different reasons that are more than worth exploring. The Power of Having a Marketing Coach: Breaking Things Down Nobody knows your audience like you do. You've spoken with these people, you've spent time with them, you've taken a tremendous amount of care to understand what they like, what they dislike and what they're worried about. But ...

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The Power of Personalization image

Direct mail is still one of the most effective outreach techniques that your business has available to it, and the right style of personalization can take those efforts to the next level. If you're not currently experimenting with any and all opportunities to make your collateral more personal (and by association, more emotional), now would be an excellent time to start. The Dangers of "Dear Sir and/Or Madam..." Personalization is about more than just putting someone's name on something. It's about using all of the data you have available to you - from someone's preferences to their dislikes to their past buying history - to your advantage. Even using personalized images that are more specific to the interests of a core ...

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Restaurant Grand Opening Marketing Strategy image

The day has finally arrived. You've worked harder than ever, you've put in long hours and now, thankfully, your restaurant is about to open. As this day approaches, remember that direct mail is the most successful tool you have available to you in order to both geographically and demographically target the people who are most likely to become repeat customers for your business. If you truly want to use your marketing to make the most out of your restaurant grand opening, there are a few key tips you'll want to explore. Building the Best Restaurant Grand Opening Ever One of the keys to building your marketing strategy to support a restaurant grand opening involves the realization that this isn't something you're ...

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The Biggest Direct Mail Mistakes You MUST Avoid image

When it comes to direct mail, oftentimes knowing what types of things you should be avoiding is just as important as knowing as much as you can about current trends, tips and best practices. Direct mail is not a zero sum game - there's no one "right way" or "wrong way" to do this. But there are certain pitfalls that could derail even the strongest campaigns before they've ever had a chance to really strike a chord, which is why there are a number of key mistakes that are absolutely worth taking a closer look at. The Critical Direct Mail Mistakes You Need to Avoid By far, the number one direct mail mistake you need to avoid involves taking absolutely any ...

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You Don’t Create Brand Loyalty. You Inspire It. image

Regardless of the type of business you're running or even the industry you're operating in, brand loyalty is always of critical importance. People can buy products and services like yours from a lot of different places. The key isn't to try to convince them they can't - it's to make them realize that they don't actually want to in the first place. Not only will inspiring brand loyalty keep people coming back for more, but emotionally-connected buyers also tend to spend more money as well. Building Brand Loyalty, One Brick at a Time If you truly want to create a deeper, more organic sense of brand loyalty, your marketing strategy needs to be built around the idea that you're in a ...

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Customer Retention for Auto Repair Shops image

Almost more so than any other industry, auto repair and service shops depend on customer loyalty to survive. After all, people aren't rushing out and buying a new car every six months - they keep the one they already have for as long as possible. Therefore, the goal of your direct mail marketing campaign is simple: you need to convince them that taking care of this most precious of investments is the right thing to do, and that if they want to do that properly, they need to book an appointment with your shop and nobody else's! The nexus where those two ideas meet is where customer retention is born. Powerful Automotive Marketing Ideas For Your Shop By far, one of the most ...

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Call for a FREE Marketing Consultation:

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