DynamiCard Blog

The Most Cost-effective Way to Promote Your Retail Business image

In response to the changing and highly competitive landscape at retail, an increasingly large percentage of progressive retailers are leveraging their market positions with innovative loyalty programs. By making a decision to develop a variety of engaging loyalty programs featuring attractive plastic postcard mailers, retailers are able to increase their customer base and generate repeat sales. Another benefit is that these campaigns are adding to the bottom line. This revenue generating direct mail support is tied to value-added customer benefits.  Our 24/7 Society Retail loyalty campaigns are a perfect choice for upscale department stores, or exclusive boutiques offering free personal shoppers. Since spare time has become a luxury in our society, personal shoppers are in demand. In fact, It has gotten to the point where some online stores are ...

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Work With a Company That Has Systems Built to Manage Hundreds of Locations image

Regardless of the industry that your business serves running an efficient operation is one of the key elements vital to the growth and success of your organization. In addition to tracking trends, your competition, and maintaining your competitive advantage in the market, we all know that the bottom line is a benchmark for success. To cite an example that is directly related to an increase in profit margins and the bottom line, the development of an internal policy designed to reduce the risk of supply chain disruption can help to increase profits and efficiency while providing increased safety options. Whether you are the point person responsible for managing Direct Mail for Franchisees, or whether you are in charge of developing, managing, and executing a new holiday theme for ...

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Target 100% of Your Best Prospects by Using Geographic or Demographic Criteria image

When you decide to send a plastic postcard mailer or another form of direct mail, you want to get the best response and in-turn ROI possible. While putting effort into making your mailer attractive and exciting is one way to do this, another way you can improve your response rate is by targeting your best prospects. How do you know which potential recipients would be most likely to work for your business? Let’s discuss how using geographic or demographic criteria can help. Utilizing Geographic Criteria to Choose Prospects Depending on the type of business you operate, you may want to target customers in your neighborhood, your city or throughout the region. Think about who your best customers are today? Are ...

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Increase Your ROI in Direct Mail with Interactive Marketing image

Today’s consumers have developed certain expectations that are based on an increase in engagement from the firms that produce and market their favorite brands and services. We see an example of these consumer expectations with the increase in social media engagement involving people of all ages. What’s Trending Today Another example can be seen with the growth of family lifestyle events that are also known as interactive marketing events. This category growth is supported with strategic tactics used in interactive or event-based marketing that involves a response to some type of consumer behavior. Additionally, this type of interactive marketing is also known as a trigger based process based on a reaction from customers and prospects. Enhanced Experience and Brand Recall Creative direct mail campaigns designed to react to the actions ...

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DynamiCard Delivers Long-lasting Player Loyalty image

The amazing success of our Casino DynamiCard has already successfully captured a substantial amount of new players. Another major achievement is that we have helped our casino clients reactivate relationships with an impressive number of players missing in action! Moreover, our Casino Plastic Postcard Mailer has also established a well-earned reputation for consistently delivering redemption rates upwards of 12%.  DynamiCard Casino Plastic Postcard Mailer A comprehensive casino marketing campaign should maximize integrated marketing tactics that include personalized direct mail. Given the fact that consumer demand for engagement is rapidly growing, integrated direct mail marketing has proven to be a key branding component that should not be ignored. This approach not only helps to support online social media and article marketing, it fills an important void in the market. Changing demographic and cultural ...

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Why Making a Big Impression Is Critical When Marketing Your New Restaurant’s Grand Opening image

When you’ve decided to open a new restaurant, you have many big decisions to make. You want the food and the atmosphere to be JUST RIGHT for your customers. However, you can’t expect to succeed in a competitive marketplace if you don’t focus on restaurant marketing in a VERY big way. Why is it important to make a big impression? Consider these four reasons—just for starters. •    Word of Mouth Takes Time – They say the best advertising is word of mouth advertising. While that is great, it takes time to kick in and start bringing you, new customers. How will you pay the bills in the meantime? 
•    First Impressions Matter – Whether or not people see ...

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Drive Your Restaurant Marketing Costs Down With DynamiCard image

Over the years that we have been in business, we have had numerous conversations with many very interesting people who are fascinated with the restaurant industry. To take things a step further, many of these people tell us that the concept of owning a restaurant would be an incredible experience and a dream come true. It is very easy to understand the allure of the restaurant industry, especially for individuals who frequently patronize a variety of popular and successful restaurants. Combine those experiences with the extensive media exposure of the Hall of Fame Best New Chefs Award winners who have maximized their determination, talents, and creativity to build empires. Building A Solid Restaurant Business Foundation These achievements are all uplifting and exciting. That being ...

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Choosing a non-envelope mailer is a smart decision for marketing your business–find out the many benefits. image

Everyday, you check your mail you probably receive a stack of mailings from companies—small and large. How many of these do you actually read? While you may glance at each piece to make sure it isn’t an important bill or a letter from a friend, if it looks like a marketing mail piece, it is quite likely you toss a large percentage of these in the garbage. That’s where Dynamicard comes into play—we offer non-envelope mailers that captivate. So, what are the advantages of no envelope? Bright and Bold – Envelopes are inherently boring. A non-envelope mailing can be as bright and bold as you desire, immediately drawing eyes to the mail piece and assuring it is read. Builds Brand ...

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How to get the attention of a timeshare buyer using plastic postcards image

Remember timeshares? They were popular years ago when they were introduced in 1974. The concept, which fascinated many consumers, translated into brisk sales and innovative vacation options. During that particular time period, there were also people with a jaded view of timeshares because of the hard sell marketing approach used to attract buyers and close deals. The sales people (mostly men) were charming at the beginning and highly skilled in their presentations.That being said, if a perspective buyer was undecided and unwilling to make an immediate purchase commitment, it was almost like a switch flipped in their brains. The charming sales person became aggressive, and in some cases, very insulting. Although many people attended timeshare presentations, a fair percentage of them ...

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How reseller programs can dramatically increase your chances of success image

When attempting to assist your clients in improving their marketing strategy, using the right tools can help. There are a number of ways to engage your target audience, but employing those methods that are always effective and generate a good return on investment is key. Our plastic postcard reseller programs give you the opportunity to make money. When you are familiar with the product, your chances of success quickly increase. Why should I join the plastic postcard reseller program? It’s quick, easy, and can be adapted to fit your needs. Plastic postcards are unique, can enhance color schemes, and do not get destroyed if they get wet. Plastic postcards also come in a number of shapes and sizes, adding versatility ...

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