DynamiCard Blog

The Top Restaurant Direct Mail Fails to Avoid image

Direct mail is a perfect way to not only leverage the power of targeted mailing to your advantage for your restaurant, but it can also help improve your response rate and your ultimate ROI at the exact same time. It is not, however, a silver bullet. Case in point: there are a few key restaurant direct mail fails that you will do well to avoid at all costs moving forward. Mistake #1: The Fast Expiration Date On the one hand, the logic is somewhat sound: if you want to create a sense of urgency for your restaurant, you want to have an offer that inspires people to act sooner rather than later. That might include sending out a coupon with a ...

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Want to Increase Your Response Rate? Master Sequenced Mailings image

If someone told you that there was a direct mail technique out there that could potentially double both the prospects AND responders for your business, you'd naturally want to learn more about it, right? Of course you would - and that's exactly what a technique called sequenced mailing is designed to do. When leveraged properly, it's one of the most powerful forms of targeted mailing there is - and it's absolutely something you'll want to pay attention to moving forward. What You Need to Know About Sequenced Mailing At its core, mail sequences are exactly what they sound like - a series of mailings that are sent out in a specific order to make contact with the same people multiple times. So ...

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Better Back-to-School Marketing for Savvy Retailers image

If you're currently running a retail business that happens to be a clothing retailer or a similar type of e-commerce enterprise, back-to-school marketing is something you're already no doubt familiar with. However, it isn't only the timing of your seasonal marketing campaign that you have to concern yourself with - there are a variety of other factors at play that will also determine just how successful your offer truly is. Luckily, the process itself is actually quite straightforward - you just have to keep a few key things in mind. Back-to-School Marketing: Modern Seasonal Marketing for the Modern Business According to one recent study, the average household currently spends about $606 per year on back-to-school shopping. That number increases as you move ...

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Want to Get Better at Targeted Mailing? Use the 40/40/20 Marketing Rule image

The 40/40/20 marketing rule may have a somewhat enigmatic name - but in reality, the approach it's describing couldn't be more straightforward. In essence, it's a theory that says that the ultimate success (not to mention return on investment) of your campaign is essentially relying on three core factors: 40% of your success is directly related to how effective your mailing list is. Another 40% ties back into how compelling your offer is. The remaining 20% comes from literally everything else. Why the 40/40/20 Marketing Rule Matters For the sake of discussion, let's start with the reverse order. The 20% that falls under the "everything else" category directly refers to not only graphic design, but also the specific copy of the ...

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How to Get the Best Possible ROI with Direct Mail image

There's an old saying that reminds us "you have to spend money to make money" - but in the case of direct mail marketing, that's only one part of a much more important story. Just because you're able to spend a huge amount of cash on direct mail collateral doesn't mean that you're getting everything you could be in return. Indeed, the success of any campaign lives and dies based on its ROI - and if you really want to make sure that yours is as high as it can be, there are a few key things to keep in mind. A Better ROI Awaits: Breaking Things Down The most important thing you can do to improve your direct mail response ...

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Building a Better Franchise Marketing Strategy image

Whether you own a franchise or are supporting a network of franchises, one of your key jobs is to create a strong, all encompassing marketing strategy that will A) help maximize the full potential of your brand, and B) that will help each specific location stand out among competitors in increasingly crowded marketplaces. Sounds easy, right? In truth, building a better franchise marketing strategy IS a lot more straightforward than you probably think it will be. You just have to keep a few key things in mind. The Art of Franchise Marketing: Breaking Things Down By far, the most important things to understand about franchise marketing is that you need to prioritize brand consistency across the entire franchise. Yes, each location is different ...

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The Secret to More Engaging Direct Mail Campaigns image

It's no secret that direct mail marketing is one of the most effective forms of promotion and advertising that the modern brand can enjoy. But at the same time, it is imperative to understand that simply using direct mail alone won't be enough to get the job done. To truly strike a chord with your target audience in a way that gets them to sit up and pay attention, you need to create better, more compelling and more engaging material - which of course requires you to keep a few important pointers in mind. An Emotional Response is an Engaging Response By far, the easiest (and maybe the most effective) way to create more engaging direct mail campaigns is to leverage ...

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How to Make Direct Mail Work for Your Real Estate Business image

Direct mail marketing is nothing if not malleable - ten different industries can use it in ten completely different ways and still unlock incredible results that other techniques can't match. Case in point: real estate. If you truly want to make direct mail work in a powerful, organic way for your real estate business, there are a few key things to keep in mind. Harnessing Direct Mail For Your Real Estate Business: Breaking Things Down Maybe the most important thing for you to understand about all of this is that every real estate lead is a little bit different from the next, just as every house is unique unto itself. Therefore, you must lean into that fact and use it to ...

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How to Help Digital and Direct Mail Work Together image

A lot of people incorrectly assume that when it comes to digital and direct mail marketing, you're looking at an "either/or" affair. The fact of the matter is, this just isn't true - particularly as far as your response rate and larger return on investment are concerned. Instead of putting all of your eggs in one basket, you can effectively combine the might of these two techniques and wield both to great impact at the exact same time. Of course, this does require you to keep a few key things in mind. Building a Better Cross-Platform Marketing Strategy Facebook is more than just one of the most popular social media platforms in existence - it's also a powerful opportunity to use ...

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Timeshare Leads for Summer… and Beyond! image

A lot of people look at timeshare marketing as something that exists primarily in the summer... and from a certain perspective, that's true. But the fact of the matter is, you can't wait until warm weather has already arrived to start reaching out to people in your target audience - by that point, you've probably missed your best shot. Therefore, if you really want to generate more timeshare leads for summer AND beyond, there are a few key things to keep in mind. Timeshare Leads and Targeted Mailing: A Match Made in Heaven "Summer" means a lot of different things to a lot of different people depending on where in the country you live. So to really make an impact with ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

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