Working from a mailing list for your marketing strategy is one thing. Working from a CLEAN mailing list is something else entirely. The former may generate more names for you to reach out to, but only the latter will guarantee the types of high response rates (and low bounce rates) that you need. The fact of the matter is that clean mailing lists are far more important than you realize, for a number of reasons that are definitely worth exploring.

Clean Mailing Matters

If you’re not exceedingly careful with your mailing lists, duplicate addresses and names can easily sneak in without you realizing it. This doesn’t just mean that the same person will receive the same mail twice. It’ll cost you more money per contact and it also runs the risk of overwhelming or irritating these people.

Likewise, don’t forget that over 40 million people in the United States change their address every year. You might THINK that you’re reaching out to the correct person, but you’ll never be sure – thus putting all the hard work you’ve done with regards to factors like specificity and personalization in jeopardy. This, too, will ultimately harm your response rates and cost you more money than it should to reach out to the people who care the most about your business, its products and its services.

Luckily, the National Change of Address File (called NCOA for short) can help make sure this isn’t the type of thing you have to worry about.

Equally important is your ability to partner with someone who understands the importance of a clean mailing list with the same level of intimacy that you do. DynamiCard’s mailing services, for example, give you access to a team of data specialists who are true experts at list cleaning. They’re always up-to-date on NCOA, cass and de-duplication best practices and all of these services are handled totally in-house.

Likewise, if you choose to rent a list through DynamiCard, you can rest easy knowing that we only source from databases that are updated on a monthly bases. This in turn guarantees a list that is at least 94% deliverable, thus helping to improve the return on investment for your direct mail marketing strategy significantly.

If you have any additional questions about mailing list cleaning that you’d like to see answered, or if you’re still wondering how we may be able to help you take your targeted mailing efforts to the next level, please don’t delay – contact us today.

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