Why Direct Mail Companies Continue to Succeed in 2018 and Beyond image
Despite the increasing number of advertising methods available, reaching new customers and engaging existing clients remains a huge challenge for businesses of all types. Every marketing strategy has pros and cons, but one advertising method stands above the rest in terms of effectiveness and return on investment: direct mail marketing. So why is direct mail marketing--and the direct mail marketing services that facilitate such advertisements--poised for such continued success in 2018 and beyond? Direct mail is personal. By their very nature, television commercials, online advertisements and newspaper ads can never be truly personalized to every prospective customer--making it a lot easier for an audience to ignore this marketing message. Direct mail postcards, on the other hand, can be personalized to speak directly to each ...
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