Monthly ArchivesSeptember 2018

Mailing List Segmentation: The Best Idea You’re Not Using Enough image

In the world of marketing, there's an important old saying that goes a little something like this: "If you really want to get the right message in front of the right person at exactly the right time, you need to know as much about who that person is as possible." That simple idea is at the heart of what mailing list segmentation is all about. By creating more specific, more niche lists than ever before, you give yourself the best possible chance at crafting more personal, relevant and even emotional messages, too. In fact, there are a wide range of different reasons why mailing list segmentation is a good idea that are absolutely worth exploring. The Virtues of Mailing List Segmentation One of ...

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EDDM® vs. Targeted Direct Mail: Only One is Right For You image

When it comes to your direct mail marketing efforts, you have two major choices to make: do you go with EDDM®, or do you go with a Targeted Direct Mail provider? Each service has its own pros and cons, but generally speaking only one will probably meet your needs and exceed your expectations. As always, that choice is yours to make. What is EDDM®, Anyway? EDDM® is a great way for a lot of smaller brands in particular to save a couple of cents per piece on their mailing services - provided that they don't mind spending a bit of extra time on the effort, that is. In terms of EDDM®'s affect on your own design services, most people don't find it too restrictive when ...

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Keeping Your Marketing Campaign Fresh image

One of the most important goals of your marketing campaign should always involve keeping things as fresh as humanly possible at all times. You could have a piece of collateral that is objectively amazing - something that really strikes a chord with your audience and that people can't help but pay attention to - but it isn't going to stay that way forever. From that perspective, time really is your number one enemy. But thankfully, keeping your marketing campaign fresh and exciting isn't nearly as difficult as you may believe. You just have to keep a few key things in mind. The Proactive Approach to Keeping Your Campaign Fresh One of the best ways to make sure that your direct mail campaign ...

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More Bang for Your Buck: Combining Direct Mail and Digital Marketing image

At this point, the direct mail statistics are overwhelmingly clear: not only is direct mail alive and well, but it's probably more powerful now than it's ever been in the past. But did you know that you can actually use these direct mail efforts to strengthen and empower the work you're doing through digital channels? Not only is that true - it's also a whole lot easier to pull off than you might think. If you really want to get the most bang for your buck and increase your response rates exponentially, there are just a few simple things that you'll want to keep in mind. Sometimes Two Really IS Better Than One Maybe the biggest benefit of cross-media marketing is that ...

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The Direct Mail Marketing Ideas That Generate BIG Results image

Direct mail marketing is a powerful tool when used properly - but at the same time, no two campaigns are created equally. Just as your business is unique when compared to every other competitor in your industry, your marketing collateral needs to speak to that each and every time you're given the opportunity to do so. Luckily, this is a lot more straightforward than you might think. There are a few key direct mail marketing ideas you'll absolutely want to be aware of (read: exploit) moving forward. The Core Pillars of Any Successful (and Unique) Direct Mail Campaign All of your customers may share one pretty important point of interest in common - that is, your company - but at the ...

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The Art of the Competitive Incursion image

The term "incursion" is defined as "an invasion or attack, especially a sudden or brief one." If you just read that and are under the assumption that, while interesting, it has absolutely nothing to do with your current or future marketing efforts... you might want to think again. By far, one of the best ways to take your targeted mailing efforts to the next level is to create a competitive incursion of your own. Yes, your competitors will always be there and yes, they will always represent something of a challenge. But that's not to say that they don't also represent a unique opportunity just waiting to be taken advantage of, particularly when it comes to your marketing strategy. The Art ...

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Highly Competitive Industries Need Customer Loyalty: What You MUST Know image

It doesn't matter what type of business you're running or even what industry you're operating in - customer loyalty is and will always be the cornerstone of what you're doing every day whether you realize it or not. If any organization is going to grow and evolve in all the right ways necessary to stay successful and relevant over time, they need more than customers. They need a passionate army of advocates ready to amplify their message far and wide. This, of course, requires you to keep a few key things in mind. The Art of Customer Loyalty If you want a clear cut example of why customer loyalty is critical in highly competitive industries, look no farther than the fact ...

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Delivery Reports are NOT Analytics: For Success, You Need to Go Deeper image

There's a common misconception among a lot of day marketers out there that involves not only what direct marketing performance tracking is, but what it can ultimately do for you when applied properly. A lot of people are under the assumption that delivery reports are themselves a critical part of tracking and analytics, at least for marketing purposes. While this is certainly true to a certain extent, in that you need to make sure your direct mail postcards are actually getting to the right place, it's just one incredibly small part of a much larger story. You Need to Be Willing to Dive Deeper Than Ever This level of delivery reporting and mail tracking is exactly that - a cursory glance. ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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