In the world of marketing, there’s an important old saying that goes a little something like this:
“If you really want to get the right message in front of the right person at exactly the right time, you need to know as much about who that person is as possible.”
That simple idea is at the heart of what mailing list segmentation is all about. By creating more specific, more niche lists than ever before, you give yourself the best possible chance at crafting more personal, relevant and even emotional messages, too. In fact, there are a wide range of different reasons why mailing list segmentation is a good idea that are absolutely worth exploring.
The Virtues of Mailing List Segmentation
One of the major benefits that list segmentation brings to the table has to do with how it allows you to take full advantage of certain niche markets that your larger counterparts may have overlooked – or simply aren’t interested with.
By targeting a niche market, you can not only create better, stronger and more specific collateral like direct mail postcards – you also get to focus your attention on the people who may otherwise feel unrepresented. This is a perfect way to give yourself a major leg up on your competitors.
Along the same lines, this level of targeted mailing also gives you a real chance to look at all your current customers for common characteristics and interests, thus letting you segment your lists even further. You could practice demographic targeting, for example, and look at similarities like age, gender, income level, marital status and more.
You can then personalize all of your content based on these characteristics (and can even incorporate elements like interests and hobbies) to create unique mailing lists filled with personal content that can’t help but resonate.
Finally, mailing list segmentation gives you the ability to use services like DynamiCard’s own Prospect Mailing Lists that, when combined with variable analytical data, actually allows you to target different versions of your copy to different people within the context of one bulk mailing.
So not only do you get to create collateral that is targeted to specific prospects to guarantee the best response, but you also get to save an incredible amount of time and money while you do it – thus giving you the best possible return on investment as well.
If you’d like to find out more information about why mailing list segmentation techniques like these are such a good idea, or if you have any additional questions that you’d like to see answered, please don’t delay – contact us today.
