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Plastic Postcards For Retail Businesses image

Here are some reasons why plastic postcards are a good idea for retailers: #1. Plastic postcards are attractive and interactive Impressing your prospective customers with your merchandise is important. Plastic postcards allow for full glossy color digital printing on the front and back that easily grabs the recipient’s attention and allows you to deliver more content such as special offers, discounts, and location and contact information. The die cut gift card size pop out allows the mail recipient to pop out your offer and put it in their wallets. Just like a gift card, each time your customer opens their wallets they will see your offer and be reminded of your brand and the offer they received from you. #2. Plastic postcards are durable As ...

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Direct Mail Marketing Tips image

Are you content with the number of customers you get every day? Have you ever thought about reaching out to new clients to boost your business? Direct mail is a great way to do just that, but how do you ensure that you’re reaching the right people at the right time? Get the right audience It is important to send your direct mail materials to the right audience. You will also need customized messages for your ideal customers. To do that, start by forming buyer personas. These are fictional representations of your ideal clients. Dividing your list by persona can help you connect to your audience better and drive a successful marketing campaign. Say the right message How you present your restaurant determines your direct ...

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Best Plastic Postcard Features image

Both postcard mailing and direct mail marketing involve sending a physical piece of promotional material to the consumers' homes through courier/ postal services. These marketing techniques are actually a very unique way to send messages to targeted audiences. They also work exceptionally well for promotional events, deadline offers, and encouraging recipients to act fast. Despite the rise in technology, both are still thriving in the marketing world as their advantages cannot be neglected. Let us see the features of plastic postcard direct mail marketing and its advantages: FEATURES OF PLASTIC POSTCARDS: Response Rate- Companies are constantly looking for ways to be noticed. Plastic postcards receive a staggering 24% higher response rate. Design- There are several templates that suit marketing objectives and capture the essence of all ...

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Automative Direct Mail 101 image

Automotive direct mail is advertising material that’s sent directly to your targeted audience’s mailboxes. These kinds of mailers encompass a variety of different marketing types, such as brochures, promotions, service reminders, postcards, newsletters, and more. By adding automotive direct mail to your marketing strategy you have an 80 to 90 percent chance of being read and seen by your clients or potential. This means that your potential customers are more likely to engage with your promotion or program, which increases your return on investment (ROI) Although this tangibility yields a higher chance your mail will be read, you still need a way to grab their attention. So what better way than to reel them in than with an eye catching design ...

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Best Automotive Direct Mail Marketing Techniques image

Each dealership has different needs when it comes to marketing, thankfully there are several different types of automotive marketing that you can take advantage of. In order to help you learn more about which one of these automotive direct mail solutions are ideal for your dealership, let’s consider the different options: Loan/Finance Promotions Trying to target customers who are right for your dealership’s financing options? Well, loan/finance promotions are a perfect option for that. These direct mailers feature your business’s most equitable loan options that are best for customers of a certain income level or credit range. You can easily target an audience that’s most likely to opt into your promotion by narrowing your mailing list down to recipients who fit a ...

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Make Your Automotive Direct Mail Stand Out With Interactive Programs image

Despite the rise of technology and smart devices direct mail has still seen success. But what if you decided to incorporate technology into your automotive direct mail? Does this sound like an oxymoron? Because it kind of it but it is also very successful. This innovative form of direct marketing can help to increase your brand awareness by leaving lasting, positive experiences between you and your client. These interactive and personalized programs make your clients more likely to think of you the next time it comes to anything automotive. Just like with our direct mail solutions, there are several types of interactive programs you can utilize: OR Codes QR code stands for Quick Response codes. These codes are made up of black ...

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Direct Mail VS Digital Marketing image

A question we get all the time from clients is why they should use an old and outdated form of marketing instead of keeping up with the latest trends and hopping ship to digital marketing. Now you could join everyone else as they fight for the same thing which is a chance to be seen by someone from the targeted audience but that can be hard to do in an oversaturated environment. Instead stand out using a medium that isn't as saturated, like Direct Mail Marketing. Did you know that it is estimated that every person receives somewhere around 107 email every day. On top of that, they see on average 63 ads throughout their time online whether they are ...

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Messaging Ideas That Work For Direct Mail image

The right messaging is critical to the success of your direct mail campaign. You can have the most attractive graphics and images, the perfect strategy, and better offers than any of your competitors, but bad messaging can sink the whole thing. The little things make a big difference when it comes to generating interest in your business, visits to your store or website, or even sales. Here are some ideas on how you can improve your direct mail messaging: MAKE YOUR MESSAGE EASY TO SKIM You’re busy, and so are your prospective customers. Assume that they won’t read every word, so only use the ones that count. The best way to get your point across is to break the information up so that ...

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Let’s Create The Most Effective Real Estate Mailer image

In a digital world, the USPS is still the number one place many companies are spending their advertising dollars – and that’s because it works. Research has shown that consumers trust direct mail significantly more than digital advertising. For a real estate agent, being a household name can be a determining factor of whether you are successful or not. But how do you get yourself out there? Taking advantage of the USPS Direct Mail and Every Door Direct Mail programs are ways you are sure to get noticed! Here are some approaches to take when creating your mailer that will help you capitalize on your audience: General Sell: New to the real estate market? Maybe you don’t have a current property ...

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What To Consider When Creating Direct Mail image

Direct Mail Marketing is a great way to reach your target audience. They can be used to advertise a new product or event, generate leads, or simply keep in contact with your current customers. It is key to grab the attention of your target audience. In order to create a mailer that stands out here are some tips: Stick to your brand: Your brand is your identity in the marketing world. It sets you aside from your competitors and should be consistent across all platforms – such as your website, marketing materials, and in-store appearance. Keep it clean: Keep your flyer clean by knowing the topic you want to cover and sticking to it. You don’t want to bombard your reader ...

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