Tags Archivesmarketing strategy

Find New Gym Members With Direct Mail image

New Gym Members

Being a gym owner, there is no such thing as having too many new members. The way you market and attract these new members is very important to your gyms. However, not all marketing solutions work for your type of industry. That’s why it’s critical to find a marketing partner that understands how to develop turnkey solutions that include proven methods like direct mail. At Dynamicard, we will help you design, print and send gym direct mail to the people who are most likely to need and use your services. Direct Mail Options for Modern Clients Most prospective gym clients don’t have tons of time or desire to investigate every fitness facility in their area. This leaves them open to choosing the ...

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Direct Mail Marketing Tips for Gym Operators image

Gym Operators

Ever wonder what is the best way to reach potential customers that aren't always active on social media or websites like Groupon? Sometimes the answer dates back to some good old-fashioned direct mail marketing. Here are five tips to add direct mail marketing to your fitness facility’s strategy (and then see what you can achieve with email marketing). 1. Laying out the foundation Before you starting any marketing campaign, you will want to sit down and consider the following questions: What’s my budget? It is important to set a budget for how much you’re willing to spend on advertising. Who’s the target of your campaign? It is important to know who will be receiving your messages. This will help focus your content to ...

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5 Direct Mail Strategies For Fitness And Health Companies image

Fitness & Health

There are roughly 36,540 gyms in the United States, and unfortunately some tend fall short when it comes to correctly marketing their company/business. It is important to know that when it comes to Direct Mail, first impressions are everything, and can be a hit or a miss. That’s why so many businesses and franchises have decided to invest their marketing budget in Direct Mail Plastic Postcards. Especially since direct Mail response rates have increased by 43%. So why wouldn’t you want your company to join this rewarding approach to marketing with increasing ROI (return on investment) and groundbreaking results? Still, without following simple rules, your mailing piece could end up tossed in the trash. So, here are 5 Direct ...

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Why Direct Mail is a Great Way for Health & Fitness Businesses to Target Millennials image

millennials

It’s very rare these days that you’ll scroll through any social media platform without seeing at least some type of health-related content. This could be a customized daily vitamin regimen or an easy-to-make nutritious smoothies that can be delivered right to your door. Health and wellness offerings , content, and issues are now a  fixture of today’s popular culture. One of the main reasons for this is that millennials place a great deal of importance on maintaining a healthy lifestyle. Not only is this a good sign for the collective health of future generations, but it’s also a great opportunity for health and fitness centers to gain new members by providing a service valued by today’s society. Especially when you ...

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Direct Mail for Real Estate image

Dynami card

Let’s cut right to it—does direct mail marketing work for real estate agents and brokers? The simple answer is Yes- Direct mail marketing remains an effective way to reach customers and up your ROI. Lead source When you create your prospect list you will need to be as targeted as possible. For example, in the past you might have been sending mailers to all of the names in particular zip codes or area, but aren't getting the results you want. So instead you might find that targeting only the individuals that meet a certain criteria may generate better response, and actually be more cost-effective. Keep in mind that this is typically a more expensive list per name, but if you are ...

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Direct Mail for HVAC Specialists image

HVAC Specialists

Just like other businesses, the HVAC industry can benefit from direct mail as it can be a great way to bring in new customers. It is important to stand out in this competitive field. When a customers is in need of choosing an HVAC professional for their next appointment or new product install, then it is important to keep your company name at the top of the list. You also want all current customers’ minds to think about you for future jobs. The task of pursuing new customers, while also reaching current customers can be a challenging balance. HVAC direct mail helps present your marketing message in a stylized way at the right time and to the right potential customers. ...

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Beat the “Direct Mail” Marketing Rut For Real Estate image

Rut

One second you feel like your direct mail marketing campaign is a wealth of creativity, and then the next second you feel like you're stuck in a rut. Don't worry this is a natural part of the job we're doing every day. Now that doesn't mean you should just accept this fact and not try to change it. If you are truly trying to avoid a direct mail rut, then there are a few tips you'll want to keep in mind. How to Build a Better Marketing Campaign: One of the most effective ways to avoid being stuck in a direct mail marketing rut is to go directly against your instincts and any doubts you have on all decisions that you make. You ...

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Tips for Direct Mail Real Estate image

Dynami card

While direct mail is not a crowded marketing space, a good portion of mail ends up in the trash without a second glance. The reasons for this dismissive attitude vary, but there is one glaring fact: The recipient knows that you’re trying to sell them on something. If the mail that doesn’t get straight to the point then it is most likely going to be tossed aside without being read. Now your only chance of sending successful direct mail is to target the proper audience, with the correct message, at the perfect time. We have provided some tips that can help give your real estate direct mail the best chance of attracting your audience and landing leads. Target Your Audience You must find your ...

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Launch Your Grand Opening with the Power of Direct Mail image

Grand Opening Direct Mail

Getting attention for your big, grand opening is always important because you want to hit the ground running, so to speak. Whether you're a new business opening in an already competitive area, or you're formally re-opening an established one, businesses of all types have hurdles to consider when planning their grand opening strategy in the COVID era. But thankfully, you're in luck. Direct mail and grand openings are the perfect pairing, and this is true for a number of reasons that are certainly worth a closer look. Building Anticipation for the Most Successful Grand Openings One of the most important steps you can take to launch your grand opening with the power of direct mail involves making sure that you're sending collateral out to ...

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Driving Traffic Back into Your Auto Repair Shop After COVID-19 image

Auto Repair Direct Mail

Businesses of all types are slowly starting to open back up again in the wake of COVID-19 and embracing whatever the "new normal" currently looks like. Of course, this also means that essential and highly specialized businesses like automotive services providers are already concerning themselves with how to get those customers returning to their workweek commute back into their shops as soon as possible. The good news is that the same targeted mailing and direct mail techniques you're already using are about to become even more effective in the short-term. It's just that you have to keep a few key things in mind while you use them, is all. Get Those Customers Back With the Power of Direct Mail One of the ...

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