Categories ArchivesDirect Mail Postcards

The Art of Omnichannel Branding image

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At its core, the idea behind omnichannel branding is a simple one. Every interaction that someone has with your brand - regardless of where that interaction takes place - should invoke the same feelings and emotional response. In other words, if someone visits your website and then receives a direct mail postcard, both of those experiences should feel like they're both coming from the exact same place: the organization you've worked so hard to build. Omnichannel Branding is the Foundation of Your Marketing Strategy One of the major reasons why this is all so important is because it creates a consistent level of service across all possible touch points. People know that if they pick up the phone and give you ...

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Attention-Grabbing Direct Mail Design image

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If you truly want to create a successful direct mail campaign, you can't just get someone's attention. You need to command it - grabbing your reader immediately in a way that they won't soon be able to look away from. The principles of graphic design will be your most powerful weapons to that end and if you truly want to create the best collateral possible, there are a few key things you'll want to keep in mind. The Art of Graphic Design The next time you sit down to create plastic postcards or some other type of direct mail collateral, there are five key factors you need to consider. The first are your images. People will notice them right away so for ...

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Using Technology and Direct Mail to Increase Engagement image

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At the end of the day, one of the most important things for you to understand is that your marketing strategy is only as successful as it is engaging. You could have something that is wonderfully designed, visually attractive and ultimately has an offer that is too good to be true… but if it isn’t all presented in an engaging, captivating package, people just aren’t going to pay attention. Thankfully, technology has made this particular goal significantly easier over the last few years – particularly as it relates to your direct mail response rate. Giving Your Direct Mail Marketing Strategy a Technological Injection One of the best ways to use technology along with direct mail to make your marketing strategy more engaging ...

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The 3 Critical Elements of a Successful Direct Mail Campaign image

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While it’s certainly true that no two successful direct mail marketing campaigns operate in quite the same way, there ARE a few common elements that most of them share. Yes, you’ll want to come up with something that is unique unto your business and your goals. Having said that, there are not one, but three critical elements that you’re definitely going to want to make sure that your next strategy includes. Know Your Audience By far, the most important element of your direct mail marketing strategy is also the most immediate: your audience. Success depends on your ability to get the right message in front of the right person at precisely the right time. How are you supposed to do that ...

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Why a Clean Mailing List Matters More Than You Realize image

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Working from a mailing list for your marketing strategy is one thing. Working from a CLEAN mailing list is something else entirely. The former may generate more names for you to reach out to, but only the latter will guarantee the types of high response rates (and low bounce rates) that you need. The fact of the matter is that clean mailing lists are far more important than you realize, for a number of reasons that are definitely worth exploring. Clean Mailing Matters If you're not exceedingly careful with your mailing lists, duplicate addresses and names can easily sneak in without you realizing it. This doesn't just mean that the same person will receive the same mail twice. It'll cost you ...

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The Power of Die Cut Plastic Postcards: Next Generation Marketing image

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We've written at length in the past about how, when it comes to your next direct mail marketing campaign, "getting noticed" is always one of your top priorities. Graphic design plays a big role in this - you don't just want to get someone's attention. You want to grab it in a way they won't be able to look away from. To that end, die cut plastic postcards bring with them a wide range of unique benefits that you'll definitely want to know about moving forward. The Artistry of Die Cut Postcards Think, for a moment, about all the reasons why direct mail is so powerful in the first place. First, it's personal - rather than firing off a quick email, your ...

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Why Reselling Direct Mail is an Effective Wholesale Advertising Solution image

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As an advertising or marketing agency professional, part of your job always involves trying to bring as much value to your own client as possible. Advertising agencies don't just want to help clients create collateral. They want to help them create the type of collateral that commands the attention of prospects in a way that they won't be able to forget any time soon. What many organizations are quickly realizing is that wholesale advertising solutions are one of the best ways to accomplish precisely that. Not only are they able to inject new life into the campaign of a client, but they also unlock an opportunity to create a huge new profit source that you'll certainly want to be aware ...

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The Value of Gift Card Mailers vs. Coupons image

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Regardless of the type of business you're running or even the industry you're operating in, standing out in a crowd is always one of your top priorities. Your customers love promotions and direct mail is one of the best opportunities you have to give that to them in a way they won't be able to ignore. Having said that, there are a few key reasons why the choice between gift card mailers and coupons isn't really a choice at all. The Power of Gift Cards One of the major reasons why gift cards are the way to go more often than not is because they add perceived value to an already compelling promotion. If you send your prospect a coupon, they ...

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Sensory Overload is Real. Don’t Let it Hurt Your Business. image

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If it feels like your attention is more fractured than ever before these days, it's important for you to remember that you're not alone - your consumers are feeling the exact same thing. According to one recent study, the average American sees anywhere from 4,000 to 10,000 advertisements every single day - a trend that shows absolutely no signs of slowing down anytime soon. For the most part, we don't even think about it - nor do we realize this number is so high - because digital advertisements on the Internet are so common that they're very, very easy to ignore. Which is not good at all if your marketing campaign depends entirely on digital materials. So how do you prevent consumer ...

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Know Your Customers, Data Provides the Insight image

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In a lot of ways, marketing is much more of a two-way street than people realize. Yes, you're trying to communicate directly with a core group of people who are most likely to be interested in products and services just like yours. But what you really need to do is provoke a reaction - you need your collateral to get them to the point where they can't help but respond, continuing on with the "conversation" and forging an invaluable relationship with your larger brand and business. To that end, data is absolutely critical to your success - not only in terms of making sure that you're reaching out to the right prospects in the first place, but also when it ...

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