measuring campaigns Archives

How Analytics-Driven Direct Mail Prospers image

There are a lot of people out there who insist that influencer marketing is all the rage these days. Rather than conducting a thoughtfully constructed, forward-thinking direct mail campaign of your own, all you really have to do is partner with the right influencer and you can harness their built-in audience to your advantage. Sounds easy, right? In a best case scenario, it is - but what those people WON'T tell you is that it's a lot harder to get to this point than you might think. Therefore, when influencer marketing fails, it's critical for you to understand that an analytics-driven direct mail campaign can prosper in a wide array of different ways, all of which are more than worth exploring. A ...

Where Influencer Marketing Fails, Analytics-Driven Direct Mail Prospers image

Why a Marketing Coach Matters More Than You Think image

One of the major mistakes that a lot of small business owners make involves thinking that they can "do it all themselves." This may work in some areas of your business, but it has the potential to spell disaster when it comes to your direct marketing. In truth, enlisting the help of a marketing coach is a very good idea for a wide range of different reasons that are more than worth exploring. The Power of Having a Marketing Coach: Breaking Things Down Nobody knows your audience like you do. You've spoken with these people, you've spent time with them, you've taken a tremendous amount of care to understand what they like, what they dislike and what they're worried about. But ...

The Biggest Direct Mail Mistakes You MUST Avoid image

When it comes to direct mail, oftentimes knowing what types of things you should be avoiding is just as important as knowing as much as you can about current trends, tips and best practices. Direct mail is not a zero sum game - there's no one "right way" or "wrong way" to do this. But there are certain pitfalls that could derail even the strongest campaigns before they've ever had a chance to really strike a chord, which is why there are a number of key mistakes that are absolutely worth taking a closer look at. The Critical Direct Mail Mistakes You Need to Avoid By far, the number one direct mail mistake you need to avoid involves taking absolutely any ...

How to Measure the Success of Your Direct Mail Campaign image

With regards to direct mail marketing and your targeted mailing efforts, it's important to understand that your return on investment ultimately comes down to more than just dollars and cents. Lead generation might not immediately end in a sale, but that doesn't mean you're not getting something for your hard work. If you truly want to improve your direct mail efforts, you need to know how close you are to achieving your goals in the first place. That, of course, requires you to keep a few key things in mind. Breaking Down Your Direct Mail ROI Gaining critical visibility into your marketing campaign's success begins by taking another look at those goals you set for yourself when your efforts began in earnest. ...

More Bang for Your Buck: Combining Direct Mail and Digital Marketing image

At this point, the direct mail statistics are overwhelmingly clear: not only is direct mail alive and well, but it's probably more powerful now than it's ever been in the past. But did you know that you can actually use these direct mail efforts to strengthen and empower the work you're doing through digital channels? Not only is that true - it's also a whole lot easier to pull off than you might think. If you really want to get the most bang for your buck and increase your response rates exponentially, there are just a few simple things that you'll want to keep in mind. Sometimes Two Really IS Better Than One Maybe the biggest benefit of cross-media marketing is that ...

Delivery Reports are NOT Analytics: For Success, You Need to Go Deeper image

There's a common misconception among a lot of day marketers out there that involves not only what direct marketing performance tracking is, but what it can ultimately do for you when applied properly. A lot of people are under the assumption that delivery reports are themselves a critical part of tracking and analytics, at least for marketing purposes. While this is certainly true to a certain extent, in that you need to make sure your direct mail postcards are actually getting to the right place, it's just one incredibly small part of a much larger story. You Need to Be Willing to Dive Deeper Than Ever This level of delivery reporting and mail tracking is exactly that - a cursory glance. ...

Can you Measure it? Size Matters! image

Oftentimes direct mail marketing can feel like you're trying to find your way across a room that you've never been in with the lights out - you know where you need to be, but you have no idea how you're going to get there... or what obstacles you're going to face along the way. But it certainly doesn't have to. At least, not anymore. Think about it like this: if you can't actually measure your marketing and promotional efforts on an ongoing basis, how do you know that they're successful? How do you know what people are responding to and what they aren't? How do you know that you're being as captivating as you think you are and that you're not ...

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