Tags Archivesdirect mail analytics

How to Measure the Success of Your Direct Mail Campaign image

With regards to direct mail marketing and your targeted mailing efforts, it's important to understand that your return on investment ultimately comes down to more than just dollars and cents. Lead generation might not immediately end in a sale, but that doesn't mean you're not getting something for your hard work. If you truly want to improve your direct mail efforts, you need to know how close you are to achieving your goals in the first place. That, of course, requires you to keep a few key things in mind. Breaking Down Your Direct Mail ROI Gaining critical visibility into your marketing campaign's success begins by taking another look at those goals you set for yourself when your efforts began in earnest. ...

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What Digital Marketers Don’t Want You To Know! image

While it's certainly true that we're living firmly in a digital era, print is still powerful - especially when it comes to advertising and marketing in general. In fact, there are a few key things that digital marketers do NOT want you to know about direct mail that is worth exploring. To be fair, most digital marketers are not aware of the benefits and performance of direct mail and don’t know how to implement direct mail well. Digital marketers are missing when it comes to effective marketing campaigns. Nonetheless, direct mail should definitely be part of your bag of marketing tricks. Direct Mail Is More Effective Than Ever The number one thing that most digital marketers don't know ultimately comes down to ...

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The Anti-Groupon image

The Anti-Groupon: You Don't Have to Lose Money on Promotions! You don't have to lose money to effectively market your business and bring in more revenue and customers.  In fact, quite the opposite.  Direct mail driven with targeted data brings ROI's 3X and 4X times that of other well-known coupon sites.  Still interested? Read on.... For a brief moment, it looked like Groupon was poised to become the silver bullet that businesses in just about every industry had been looking for to raise awareness, build a loyal customer following and drive incremental revenue. Flash forward to today and "deal a day" sites are a dime a dozen - and none of them have much to offer in the way of the traction you're ...

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All Businesses Have Seasons – What are Yours? image

All Businesses Have Seasons, It doesn't matter what type of organization you're running or even the industry you're operating in, all businesses have seasons - they always have and they always will. The bottom line is that if you don’t anticipate and plan for your seasons, your marketing success will be limited.  It doesn't matter if that season is dictated by the calendar, the time of day, a week versus the weekend, a particular holiday or something else entirely. Summer and winter bring weather fluctuations, which means that HVAC companies get their time to shine for just one example.  You must have a plan! They key to your marketing success isn't just to understand what these seasons are and how ...

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Increasing Your Timeshare Lead Generation Effectiveness through Direct Mail Analytics image

Direct mail marketing holds incredible potential for generating successful leads for any timeshare business, but truly maximizing your timeshare lead generation requires that you target the right prospective customers. If you don't know who your ideal timeshare lead is in terms of age, homeownership status, annual income and so on, you risk losing valuable marketing dollars sending your plastic postcard mailer to customers outside of your demographic profile--and you tend to miss out on reaching promising leads entirely. Direct mail analytics can provide you with invaluable guidance surrounding the right audience to target, helping your increase your timeshare lead generation effectiveness. Create Focused Lead Profiles Whether you are marketing a timeshare on the water in the Caribbean or nestled in Colorado's ...

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Make Your Automotive Direct Mail Campaign More Effective With Direct Mail Analytics image

So you've decided to utilize a direct mail campaign to market your automotive business--wonderful! Compared with many other forms of advertising such as television commercials, online ads and e-mail blasts, direct mail has the potential to reach more prospective customers and capture their attention. But how can you be sure that your automotive direct mail campaign is successful? While this form of marketing has incredible potential, understanding who your customer is and properly targeting them is necessary in order to ensure that your advertising dollars are not wasted. Direct mail analytics can help boost your marketing campaign's effectiveness dramatically--and here's how. By Helping You Craft a Targeted Buyer Profile Whether your automotive business services high-end luxury cars or sells a range of pre-owned vehicles, you ...

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How Direct Mail Analytics Can Dramatically Boost Your Response Rate image

Whether you sell beauty products online or supply automotive repair services, the key to an effective marketing campaign is always the same: a strong response rate. After all, the goal of any advertising push is to bring in new customers, and the success of whatever marketing type you choose--television commercials, newspaper advertisements, marketing e-mails, and so on--can be measured by the number of prospective customers it brings to your doors. That's why direct mail marketing combined with analytics is so powerful. A plastic postcard mailer is already an incredibly effective marketing tool, but utilizing direct mail analytics can take your results to the next level. Here are the three key ways you can increase your response rate using direct mail analytics. By Allowing ...

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Making the Most of Your Restaurant’s Marketing Campaign with Direct Mail Tracking image

Direct mail marketing offers restaurants innumerable benefits; unlike many other forms of advertisements, plastic card mailers for restaurants can be personalized, they benefit from their physicality and they provide a durable reminder of your restaurant for prospective diners. At the same time, however, your plastic postcard mailer can only be effective if it actually reaches the right group of potential customers. That's why direct mail tracking is so critical for any direct mail campaign. Effective tracking can help your restaurant understand your direct mail campaign's performance and adapt to any challenges in three key ways. By Revealing the Responsiveness of Each Demographic Without a targeted mailing list, you could end up sending your plastic postcard mailers to scores of people who are ...

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How to Pick a Vendor to Produce Your Restaurant’s Plastic Postcard Mailer image

A direct mail campaign utilizing plastic card mailers is one of the most effective forms of marketing that a restaurant can employ. Key to the success of any such campaign, however, is choosing the right vendor who can help your restaurant design, produce and analyze the results of your plastic postcard mailer. Take the time to investigate the options available to you to ensure that you choose a company that has the skill and expertise required to produce effective plastic card mailers for restaurants--and here are the three key features to look for. Established Design Experience Running a restaurant is hard enough; taking time out of your week to design a plastic postcard mailer that will draw in new customers and boost ...

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Why Direct Mail Tracking is Critical to Ensuring Your Marketing Campaign’s Success image

After researching all of your business' advertising options, you've decided to opt for direct mail marketing. Wonderful! But how can you be certain that your plastic postcard mailer reaches the hands of the potential buyers most likely to become actual customers? In a digital world, many business owners expect to receive fast feedback for their online marketing campaigns, yet think that the effects of their direct mail advertisements must be left to chance. Direct mail tracking disproves this assumption. With an effective tracking system, your business will be able to tell exactly how successful your direct mail campaign is after just one mailing. Here are the three key reasons why direct mail tracking is so important--and how your business can take steps to ensure that your ...

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