Categories ArchivesDesign

Why Texture Can Increase Direct Mail Campaign Response Rates image

As a general statement, a lackluster brand that does not elicit memorable images and cherished memories is losing whatever market share it might have. Or, it may also be on a path where it may lose the market share it is hoping to gain. The next step may well be obscurity, which clearly is not an ideal or profitable outcome. Below is more on Why Texture Can Increase Direct Mail Campaign Response Rates. When It Comes to Design and Creativity For any type of design or branding project, whether it's new window treatments for a restaurant, or a die cut plastic mailer for a grand opening, texture should be an important consideration. As an example, moiré fabric is beautiful for many reasons including ...

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Die Cut Plastic Postcard Features Removable Promotional Gift Cards image

When you examine direct mail research, plastic post card direct mail marketing campaigns are more than holding the number one position over digital ads, paper, and email marketing in today's market. The Competition Heats Up Competition is increasing, and Interestingly enough, the decision to select plastic postcards is coming from a wide variety of business owners because of its increased impact. This information resulted from a recent research report by Temple University that was sponsored by the U.S. Postal Service. The findings show a higher degree of interest, and a better emotional response with the plastic postcards than with digital ads. Additionally, these postcards could be tied to an increase in purchase decisions when reviewing the tracking data. We have reviewed the market ...

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Earn Huge Profits Reselling DynamiCard Plastic Postcard Mailers image

Marketing, sales promotion, or advertising agencies, face the constant challenge of retaining clients by building brand awareness, increasing client loyalty and ROI. The most effective approach is to provide a one-stop shopping for everything from ad campaigns and media placement to direct mail marketing. Below is how to Earn Huge Profits Reselling DynamiCard Plastic Postcard Mailers. This layered campaign approach works with almost any industry. And it successfully eliminates the need to find and work with multiple suppliers and creative teams. It also eliminates the development of creative concepts that convey mixed messages. Creativity is a must, but the bottom line for the client translates into whether the campaign is sending a clear message for whatever the client is selling or promoting. The best advice we can offer to ...

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5 Tips To Choose A Plastic Mailer Printing Partner image

When considering wholesale plastic postcards, having the right printer in place can save time and money. There are certain things to look for when choosing a plastic mailer-printing partner that will be able to service your needs and provide a quality product. Here 5 Tips to choose a plastic mailer printing partner: Color capabilities Your plastic promotional pieces should be of a high quality. The worst thing you can do is having a printer that uses dull materials and colors. Having a printing partner that can match all the colors you want and deliver a clean product is key. Stock availability Depending on the promotion you are working on, having different thicknesses is important. Your printer should be able to accommodate all ...

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5 Secrets To Increasing Your Direct Mail Response Rates Overnight image

When working against the competition, knowing how to increase your direct mail response rates quickly can save you time and money. You may be using certain pieces like a die cut laminated postcard and other tactics, but those don’t work unless you have a strategic mindset on how to get things done. Here are 5 secrets to increasing your direct mail response rates overnight: Targeting Know your target audience. When you know the audience, you can create materials that will immediately garner a response. Audience participation is key. When you give them a product that evokes interest, this is a winning formula. Have interesting offers Your audience wants to be engaged. You have to respect their time and thought processes. When sending ...

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If You Want Your Direct Mail To Get Read image

Both “regular people” and business owners receive a lot of mail each day. In fact, there were over 155 billion pieces of mail sent through the United States Postal Service in 2014. If You Want Your Direct Mail To Get Read, Format Matters! What does this mean for you? It means that when marketing by direct mail, the format you choose for your mailings matters—a lot--if you hope for customers to read your message. Read below for more information on If You Want Your Direct Mail To Get Read, Format Matters! Laminated Mailers - Great for Any Industry If you’ve seen laminated mailers “in action” before, you may think that they are only a good solution for certain industries. This is far from ...

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Using Colors to Improve Marketing Success (Part 3) image

Part 1 of this series described color psychology and how colors have the ability to influence consumer emotion. Color preference by gender and the importance of matching website color with logos/ads was discussed in Part 2. In this post, we will explain how to use colors for direct mail marketing and website-branding success. If you are one of the growing numbers of businesses considering consumer outreach via direct mail, it is imperative you understand the role color plays in successful marketing campaigns. To elicit positive reactions when using color with advertising, see the top five colors and examples below: Blue – Often associated with trust, quality and dependability, global brands like LinkedIn, Facebook, Twitter and AT&T all use blue to inspire ...

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business postcard printing

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800.928.7670

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business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
laminated postcard mailers