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How Dynamicard Can Boost the Results of Your Restaurant Marketing Campaign image

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Your restaurant has many potential options when designing a marketing campaign, from television commercials and online advertisements to marketing e-mails and more. So many of these advertising avenues, however, fall short when it comes to actually enticing new customers in your front door. The immediacy and personal impact of direct mail helps it stand out from other marketing methods, but creating a truly effective direct mail campaign requires that you choose the right partner. At Dynamicard, our long track-record of working with restaurants has provided us with the expertise needed to create successful plastic postcard mailers for restaurants. Full-Scale Design and Print Services Any successful marketing campaign begins with grabbing your target audience's attention. Dynamicard's design and print team knows how to create ...

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Achieve Beautiful Results with Laminated Postcard Mailers for Health & Beauty Companies image

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Anyone in the health and beauty industry knows that carrying out an effective marketing campaign for this type of business is challenging. Like any other business, you need your marketing materials to capture your potential customers' attention quickly--but the nature of your products and services means that your advertising method must seem luxurious, opulent and upscale in order to convey the right message. That's where laminated postcard mailers come in. By using a plastic postcard mailer in your direct mail campaign, you can generate interest in your business while also creating an aura of quality and richness around your offerings. Here are the top three ways that laminated postcard mailers can help health and beauty companies achieve stunning marketing results. By Grabbing Potential Clients' ...

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Adding Another Dimension to Plastic Card Mailers for Restaurants: Scent! image

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The aroma of muffins right out of the oven, the smell of piping-hot pizza or the scent of freshly-brewed coffee: whatever type of cuisine your restaurant offers, it has its own set of enticing smells that greet your diners when they walk in the door. The effect of pleasant scents is undeniable; indeed, studies have shown that enjoyable fragrances can provide a significant boost in mood, and smell is the sense most closely linked to memory. As such an effective marketing tool for your business, don't you wish you could package your restaurant's wonderful food aromas and send them to your potential customers? With scratch and sniff plastic postcard mailers, you can! This innovative new offering brings another dimension to ...

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Maximizing Your Retail Business’ Marketing Campaign With Laminated Postcard Mailers image

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Whether you sell ties or tires, all retail businesses face certain unique challenges when trying to reach new customers and retain existing ones. A wide variety of marketing options are available to you, but many common types of advertisements will fail to make an effective impact on your target customers--if they even see them at all. Cord cutting has reduced the power of television commercials for attracting new business, and spam filters have rendered many marketing e-mails invisible to potential customers. On the other hand, a direct mail marketing campaign using laminated postcard mailers remains impossible to ignore. In fact, the Direct Marketing Association found that direct mail is between 10 and 30 times more effective than e-mail! How can a plastic ...

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Making the Most of Your Restaurant’s Marketing Campaign with Direct Mail Tracking image

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Direct mail marketing offers restaurants innumerable benefits; unlike many other forms of advertisements, plastic card mailers for restaurants can be personalized, they benefit from their physicality and they provide a durable reminder of your restaurant for prospective diners. At the same time, however, your plastic postcard mailer can only be effective if it actually reaches the right group of potential customers. That's why direct mail tracking is so critical for any direct mail campaign. Effective tracking can help your restaurant understand your direct mail campaign's performance and adapt to any challenges in three key ways. By Revealing the Responsiveness of Each Demographic Without a targeted mailing list, you could end up sending your plastic postcard mailers to scores of people who are ...

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The Incredible Marketing Potential of Laminated Postcard Mailers image

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With so many impersonal and easy-to-ignore forms of advertisements out there, the advantages of utilizing plastic postcard mailers with gift card pop-outs to market your business are huge. The benefits, however, go beyond their durability and attention-grabbing potential. The special features that can be included with plastic postcard mailers put them leaps and bounds ahead of television spots, newspaper ads and marketing e-mails in terms of personalization, tracking and exposure. Here are three incredible features that can be incorporated into your plastic postcard mailer with gift card pop-outs to help enhance its appeal and boost its effectiveness even further. Scratch-Off Cards for Increased Gift Card Options Including a pop-out gift card with your plastic postcard mailer is an amazing way to capture customer interest, but ...

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How to Pick a Vendor to Produce Your Restaurant’s Plastic Postcard Mailer image

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A direct mail campaign utilizing plastic card mailers is one of the most effective forms of marketing that a restaurant can employ. Key to the success of any such campaign, however, is choosing the right vendor who can help your restaurant design, produce and analyze the results of your plastic postcard mailer. Take the time to investigate the options available to you to ensure that you choose a company that has the skill and expertise required to produce effective plastic card mailers for restaurants--and here are the three key features to look for. Established Design Experience Running a restaurant is hard enough; taking time out of your week to design a plastic postcard mailer that will draw in new customers and boost ...

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The 3 Ways that Direct Mail Helps Restaurants Meet Their Marketing Goals image

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Restaurant marketing presents a unique set of challenges that many restaurant owners and managers struggle with meeting. From building a recognizable brand that patrons will identify with to turning one-time diners into repeat customers, restaurants of all kinds face difficulty figuring out what type of marketing will help them best meet their goals. Many restaurants--local chains and single-location establishments alike--are finding incredible success through direct mail advertising utilizing a plastic postcard mailer. The following are the top three ways that plastic card mailers for restaurants can help your business achieve its advertising goals. By Quickly Grabbing the Attention of Potential Patrons Ad blockers prevent your online advertisements from ever being seen, spam filters do the same to your promotional e-mails and the ...

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Choosing a Postcard Printing Service image

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Direct mail marketing can be an extremely powerful way to reach new customers and reconnect with existing ones, and a wide variety of businesses find success by utilizing plastic postcard mailers. Once a company has decided to go the direct mail route, however, they must then choose a printing service to produce their mailers. If your business finds itself in this position, here are the six key considerations to keep in mind as you weigh your printing options. Custom Design Experience Unless you happen to be a designer on the side, trying to draft the graphics and text layout for your plastic postcard mailer yourself can be an overwhelming task. The best printers also offer custom design services to work closely with ...

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Why Direct Mail Tracking is Critical to Ensuring Your Marketing Campaign’s Success image

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After researching all of your business' advertising options, you've decided to opt for direct mail marketing. Wonderful! But how can you be certain that your plastic postcard mailer reaches the hands of the potential buyers most likely to become actual customers? In a digital world, many business owners expect to receive fast feedback for their online marketing campaigns, yet think that the effects of their direct mail advertisements must be left to chance. Direct mail tracking disproves this assumption. With an effective tracking system, your business will be able to tell exactly how successful your direct mail campaign is after just one mailing. Here are the three key reasons why direct mail tracking is so important--and how your business can take steps to ensure that your ...

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