Design Archives - Page 7 of 9

5th of July, 2017
In: Advertising, Design, Direct Mail, Direct Mail Analytics, Laminated Postcards, Marketing, Plastic Postcards
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How Direct Mail Analytics Can Make Your Marketing Campaign More Successful image

Direct mail marketing can be an incredibly powerful and effective form of advertising for businesses of all kinds. However, the success of any such campaign depends on targeting the correct prospective customers, which is something many companies find challenging. For example, what age is your ideal customer? Are homeowners or renters more likely to follow up on your plastic postcard mailer? If you don't know this information, you stand to lose thousands of dollars sending your mailers to demographics who are unlikely to respond to your offer. The answers to these questions and more can be found through the use of direct mail analytics, and here are the three key ways that your business can use analytics to help make ...

30th of June, 2017
In: Advertising, Design, Direct Mail, Laminated Postcards, Marketing, Plastic Postcards, Restaurants
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Redefining High Performance Restaurant Marketing image

Don't overlook the latest in restaurant marketing opportunities to support your restaurant or cocktail lounge. Research shows that direct mail marketing is an excellent way to build a stronger reputation that can lead to more customers and a larger following. Our personalized high impact Plastic Postcard Mailers are very effective with all of our customers, and especially with our restaurant clientele. According to the Direct Mail Marketing Association's 2016 report, direct mail is growing because the consumer engagement is higher as the clutter declines. Personalization and relevance are meaningful. The DMA found that customer response rates increased on a yearly basis by an impressive 43%. Additionally, prospect response rates more than doubled – showing an amazing 190% increase! Interesting, POWERFUL, and effective direct mail marketing is vital to a restaurant's success. ...

28th of June, 2017
In: Advertising, Design, Direct Mail, Laminated Postcards, Marketing, Plastic Postcards
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How Using Laminated Postcards Can Help Your Business image

Even in the age of digital media and smartphones, direct mail marketing remains one of the most effective and powerful advertising tools that a business can employ. Mailers can be targeted and personalized, resulting in a stronger response than many other types of advertising. Once you've decided to launch your own direct mail campaign for your business, however, the next question arises: what type of mailer should you use? From their long shelf-life to the impact that they have on recipients, laminated postcards offer a wide range of benefits for businesses of all types. Plastic postcard mailers are durable. We've all seen the effects of the post office's automated mail sorting machines: mangled envelopes, ripped catalogs and smudged paper mailers. Plastic postcard mailers, on the ...

5th of June, 2017
In: Advertising, Casinos, Design, Direct Mail, Plastic Postcards, Tracking & Analytics
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How Direct Mail Can Help Casinos image

Marketing for casinos is quite different than marketing in other industries. After all, the majority of a casino’s client base (especially smaller, regional casinos) is made up of repeat customers. While online marketing strategy such as creating social media content and taking advantage of banner ads is a good idea, one of the best ways to build that repeat clientele (and encourage new visitors to check out your facility) is to use direct mail. One concern casino directors have about direct mail is that by the time the mailer goes out, the data is stale. Dynamic offers that generate in-house, combined with a direct mailing strategy can mitigate that issue and allow you to reach the customers you want to ...

29th of May, 2017
In: Advertising, Design, Direct Mail, Health and Beauty, Plastic Postcards, Tracking & Analytics
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Why Health and Beauty Companies Should Use Direct Mail image

When you think about advertising for your salon, spa or other heath and beauty related business, you probably immediately think of all the online marketing options available today. While you may certainly benefit from this type of advertising, there is another method that you should be utilizing—direct mail. According to stats from Gallup.com, 41 percent of people look forward to checking their mail, and another 58 percent react neutrally to checking their mail daily and are thus likely to do it regularly. Compare that to the numbers who are likely to read your email or banner ad, and the results are stunning. Companies who take advantage of direct mail will get immediate access to customers. Direct mail marketing is very easy ...

22nd of May, 2017
In: Advertising, Design, Direct Mail, Plastic Postcards, Tracking & Analytics
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Overview of Direct Mail Marketing Advantages vs. Email image

The subject of direct mail performance vs. email performance has been tossed around for a long time. The bottom line includes one major issue with email marketing that involves sending people unsolicited emails. This becomes a problem given the email filters that many firms and individuals use. If you use email, it's best to develop a permission-based list. That being said, consider the fact that some individuals view any type of sales related email as spam, and sometimes just one word like "winner" can set off a rejection trigger. Additionally, if your customers or potential customers approve of a once a month email and you end up sending two emails a week, you're asking for trouble because many people will simply cancel. The Emails That Never Arrive It's ...

8th of May, 2017
In: Advertising, Design, Direct Mail, Plastic Postcards, Tracking & Analytics
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Schedule an Appointment image

Getting a plastic postcard mailer done that will give you visibility and attract the right audiences can make a huge difference in your marketing efforts. The first step in achieving this is to schedule an appointment with a service member that can assist in developing the right mailer to meet your needs. At Dynamicard, we use an automated appointment system to empower our customers to set appointments based on their schedules. It’s a great way to give you and our team time to prepare. There are a number of benefits to being able to set your own timetables: You are contacted at a time convenient for you You do not have to go through a live person You can ...

1st of May, 2017
In: Advertising, Automotive, Design, Direct Mail, Plastic Postcards
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Leverage The Power of Direct Mail Marketing for the Automotive Industry image

Our popular Plastic Postcard Mailer consistently delivers high performance results for a diverse number of automotive industry service businesses. This category includes auto mechanics, service centers, automotive repair shops, tire rotation and repair, dealers, oil changes, and auto detailing shops, etc. We manufacture the finest quality plastic postcards that are cost effective with a proven track record of performance for a wide variety of businesses in the automotive industry. Our Direct Mail Marketing postcards have a super cool pop-out gift card that can be conveniently redeemed just like a coupon. But unlike run-of- the- mill paper coupons, our upscale gift cards look and feel elegant. As a result, they attract immediate attention. Our unique designs convey a classic look with vivid colors, unusual design elements and a smooth ...

24th of April, 2017
In: Advertising, Design, Direct Mail, Plastic Postcards
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Key Reasons About Successful Direct Mail Marketing image

Don't make the mistake of thinking that Direct Mail Marketing is a thing of the past. Not only is that not the case, it's anything but passé. To cite a few categories that are experiencing tremendous Direct Mail Marketing success simply review the track records in banking, financial services, real estate, travel, hospitality, casinos, retail, resellers, marketing agencies, automotive, black car services, franchise solutions, restaurants, spas, home enhancements, rug cleaning, commercial and residential cleaning services, plumbing, dental practices, and physical therapy, among many other verticals. We have been in this industry for many years, and we make it a point to provide all of our clients with a complete array of cost effective direct mail marketing services that include every key component needed ...

17th of April, 2017
In: Advertising, Design, Direct Mail, Plastic Postcards, Tracking & Analytics
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Right Person, Right Time image

Contacting your potential customers using a plastic postcard mailer is a great way to make a splash and assure that you will be remembered. While taking the time to figure out your target audience and reaching the right people is important, just as important is contacting these individuals at the right time. What is the “Right Time?” The right time to send out a direct mailing may vary significantly depending on your business. For instance, if you own a lawn care service, getting in touch with potential customers in early spring before they make other plans, is a good idea. An electronics store may have better response in the fourth quarter when customers are planning to make purchases for gifts. An ...

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