Categories ArchivesDirect Mail

Key Reasons About Successful Direct Mail Marketing image

Don’t make the mistake of thinking that Direct Mail Marketing is a thing of the past. Not only is that not the case, it’s anything but passé. To cite a few categories that are experiencing tremendous Direct Mail Marketing success simply review the track records in banking, financial services, real estate, travel, hospitality, casinos, retail, resellers, marketing agencies, automotive, black car services, franchise solutions, restaurants, spas, home enhancements, rug cleaning, commercial and residential cleaning services, plumbing, dental practices, and physical therapy, among many other verticals. We have been in this industry for many years, and we make it a point to provide all of our clients with a complete array of cost effective direct mail marketing services that include every key component ...

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Right Person, Right Time image

Contacting your potential customers using a plastic postcard mailer is a great way to make a splash and assure that you will be remembered. While taking the time to figure out your target audience and reaching the right people is important, just as important is contacting these individuals at the right time. What is the “Right Time?” The right time to send out a direct mailing may vary significantly depending on your business. For instance, if you own a lawn care service, getting in touch with potential customers in early spring before they make other plans, is a good idea. An electronics store may have better response in the fourth quarter when customers are planning to make purchases for gifts. ...

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Solving The Issues of Empty Restaurant Tables image

Many people who frequently enjoy dining out, whether it’s by themselves, with business associates, or with family and friends, develop a strong emotional bond to their favorite restaurants. This type of emotional experience is defined by research studies as Place Attachment involving people who form an emotional bond with a specific place. Researchers have found that this common experience is greatly influenced by an individual’s personal experiences. The restaurant becomes their special place filled with warmth, a welcoming atmosphere, excellent food and relaxation. When people form a strong attachment, it goes beyond visiting a nice restaurant with good food. No one enjoys seeing empty restaurant tables. And, this is especially true of loyal restaurant customers who have established a close bond with the restaurant, the manager, and staff.  Unfortunately, EVERY restaurant group has a few ...

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The Most Cost-effective Way to Promote Your Retail Business image

In response to the changing and highly competitive landscape at retail, an increasingly large percentage of progressive retailers are leveraging their market positions with innovative loyalty programs. By making a decision to develop a variety of engaging loyalty programs featuring attractive plastic postcard mailers, retailers are able to increase their customer base and generate repeat sales. Another benefit is that these campaigns are adding to the bottom line. This revenue generating direct mail support is tied to value-added customer benefits.  Our 24/7 Society Retail loyalty campaigns are a perfect choice for upscale department stores, or exclusive boutiques offering free personal shoppers. Since spare time has become a luxury in our society, personal shoppers are in demand. In fact, It has gotten to the point where some online stores are ...

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Work With a Company That Has Systems Built to Manage Hundreds of Locations image

Regardless of the industry that your business serves running an efficient operation is one of the key elements vital to the growth and success of your organization. In addition to tracking trends, your competition, and maintaining your competitive advantage in the market, we all know that the bottom line is a benchmark for success. To cite an example that is directly related to an increase in profit margins and the bottom line, the development of an internal policy designed to reduce the risk of supply chain disruption can help to increase profits and efficiency while providing increased safety options. Whether you are the point person responsible for managing Direct Mail for Franchisees, or whether you are in charge of developing, managing, and executing a new holiday theme for ...

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Why Making a Big Impression Is Critical When Marketing Your New Restaurant’s Grand Opening image

When you’ve decided to open a new restaurant, you have many big decisions to make. You want the food and the atmosphere to be JUST RIGHT for your customers. However, you can’t expect to succeed in a competitive marketplace if you don’t focus on restaurant marketing in a VERY big way. Why is it important to make a big impression? Consider these four reasons—just for starters. •    Word of Mouth Takes Time – They say the best advertising is word of mouth advertising. While that is great, it takes time to kick in and start bringing you, new customers. How will you pay the bills in the meantime? 
•    First Impressions Matter – Whether or not people see ...

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Choosing a non-envelope mailer is a smart decision for marketing your business–find out the many benefits. image

Everyday, you check your mail you probably receive a stack of mailings from companies—small and large. How many of these do you actually read? While you may glance at each piece to make sure it isn’t an important bill or a letter from a friend, if it looks like a marketing mail piece, it is quite likely you toss a large percentage of these in the garbage. That’s where Dynamicard comes into play—we offer non-envelope mailers that captivate. So, what are the advantages of no envelope? Bright and Bold – Envelopes are inherently boring. A non-envelope mailing can be as bright and bold as you desire, immediately drawing eyes to the mail piece and assuring it is read. Builds Brand ...

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How reseller programs can dramatically increase your chances of success image

When attempting to assist your clients in improving their marketing strategy, using the right tools can help. There are a number of ways to engage your target audience, but employing those methods that are always effective and generate a good return on investment is key. Our plastic postcard reseller programs give you the opportunity to make money. When you are familiar with the product, your chances of success quickly increase. Why should I join the plastic postcard reseller program? It’s quick, easy, and can be adapted to fit your needs. Plastic postcards are unique, can enhance color schemes, and do not get destroyed if they get wet. Plastic postcards also come in a number of shapes and sizes, adding versatility ...

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Why Direct Mail is the Most Effective Way to Penetrate the 5 Mile Radius Around Your Restaurant image

Most people, their families, friends and business associates really enjoy having the opportunity to dine in a warm and welcoming restaurant. It’s very relaxing to enter a restaurant where the staff and manager make it a point to cater to customers. When people celebrate anniversaries, birthdays, new business ventures, or the holidays, the right environment and delicious food becomes even more important and uplifting. Think about it for a moment — who doesn’t like being pampered? Furthermore, who do you know who doesn’t like to feel important and valued as a customer? The Performance Based Restaurant Marketing Strategy A solid restaurant marketing strategy based on best practices is vital to the success of any restaurant. Keep in mind that as the market changes, grows, or contracts, ...

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Why knowing exactly who responds and converts can translate into profits image

One of the most important elements of growing your business is to know the audience you are targeting. This helps shape your marketing strategy, helps break down your demographics, and provides insight into who is using your products and why. Placing tracking and analytics methods throughout your marketing pieces is key. This helps you understand who is responding and paints a clearer picture on how you can get them to keep converting through your business. How this translates into profits Imagine this – you are running a private pre-sale for those customers who have responded and converted before. Because you understand what they want, you can tailor those promotions not just to the audience, but for specific people. You may ...

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