Categories ArchivesTracking & Analytics

How to Create a Restaurant Marketing Plan for the New Year image

One of the great benefits that the New Year brings with it is one of opportunity. You get an all-too-rare chance to take a long look at your marketing efforts and answer three key questions: "What did I do that worked?" "What did I do that didn't work?" and "What can I be doing better." If you're a restaurant owner or a franchise operator who is already hard at work on your 2019 marketing plan, your focus should now be clear. Your goal isn't just to get the word out about your business. It's to fill those empty seats in any way that you can. This, of course, requires you to keep a few key things in mind. Slow and Steady ...

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Fitness and Health Clubs Marketing for the New Year image

Did you know that one of the most common "New Years Resolutions" that people make every year involves using January 1 as a new opportunity to take control over their health and wellness? It's absolutely true - which is why seasonal marketing during this time of year is of particular importance to health clubs and fitness clubs in particular. However, it's also true that most people give up on this resolution at some time in the New Year - a lot of them don't even make it to the end of January. Is this because they suddenly stop caring about how they look and feel? No - it's because a lot of the businesses that reached out to them failed ...

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HVAC, Plumbing & Home Services: Guarantee the Best Results With the Right Approach image

One of the most important things to understand about direct mail marketing is that your efforts should be dictated in large part by the industry you're actually operating in. There's no real "one size fits all" approach to what you're doing so you have to let your market - and your customers - dictate a lot of the choices you're making. Case in point: there are a few key tips that HVAC companies and plumbing and home services businesses can start using to really increase their efforts as quickly as possible. Take Your Direct Mail Marketing to the Next Level If you really want to take your HVAC, plumbing and home services marketing efforts to the next level, one of the best ...

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Direct Mail Automotive Marketing Ideas You Can Use Today image

One of the great things about direct mail collateral like plastic postcard mailers is that they're versatile - regardless of what industry you're operating in or what audience you're speaking to, they'll always be able to generate the results you need with the right approach. Case in point: car dealerships, auto repair and services businesses and similar types of organizations can make use of these materials in a number of innovative ways that are certainly worth exploring. Modern Automotive Marketing Ideas for the Modern Era Postcard mailers represent a unique opportunity for car dealerships and auto repair and service businesses in general because of the wide range of different promotions you can offer. You can use unique offers like free car washes ...

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The Direct Impact of Direct Mail: The Tangible Benefit You Need to Be Aware Of image

Yes, it's true that our digital world is more widespread than ever - but that doesn't necessarily make digital advertising collateral any more popular than their "old school" print predecessors. Far from it, actually. In fact, the direct impact of direct mail is STILL greater than its digital counterpart for a wide range of different reasons you absolutely need to be aware of. The Power of Direct Mail: Breaking It Down Maybe the most immediate advantage that you have when using direct mail that your digital-only counterparts lack has to do with attention. People get an average of about 500 emails a week, versus only about 26 pieces of direct mail. Emails are easy to delete and forget about without even opening them ...

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Keeping Your Marketing Campaign Fresh image

One of the most important goals of your marketing campaign should always involve keeping things as fresh as humanly possible at all times. You could have a piece of collateral that is objectively amazing - something that really strikes a chord with your audience and that people can't help but pay attention to - but it isn't going to stay that way forever. From that perspective, time really is your number one enemy. But thankfully, keeping your marketing campaign fresh and exciting isn't nearly as difficult as you may believe. You just have to keep a few key things in mind. The Proactive Approach to Keeping Your Campaign Fresh One of the best ways to make sure that your direct mail campaign ...

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More Bang for Your Buck: Combining Direct Mail and Digital Marketing image

At this point, the direct mail statistics are overwhelmingly clear: not only is direct mail alive and well, but it's probably more powerful now than it's ever been in the past. But did you know that you can actually use these direct mail efforts to strengthen and empower the work you're doing through digital channels? Not only is that true - it's also a whole lot easier to pull off than you might think. If you really want to get the most bang for your buck and increase your response rates exponentially, there are just a few simple things that you'll want to keep in mind. Sometimes Two Really IS Better Than One Maybe the biggest benefit of cross-media marketing is that ...

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The Direct Mail Marketing Ideas That Generate BIG Results image

Direct mail marketing is a powerful tool when used properly - but at the same time, no two campaigns are created equally. Just as your business is unique when compared to every other competitor in your industry, your marketing collateral needs to speak to that each and every time you're given the opportunity to do so. Luckily, this is a lot more straightforward than you might think. There are a few key direct mail marketing ideas you'll absolutely want to be aware of (read: exploit) moving forward. The Core Pillars of Any Successful (and Unique) Direct Mail Campaign All of your customers may share one pretty important point of interest in common - that is, your company - but at the ...

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Highly Competitive Industries Need Customer Loyalty: What You MUST Know image

It doesn't matter what type of business you're running or even what industry you're operating in - customer loyalty is and will always be the cornerstone of what you're doing every day whether you realize it or not. If any organization is going to grow and evolve in all the right ways necessary to stay successful and relevant over time, they need more than customers. They need a passionate army of advocates ready to amplify their message far and wide. This, of course, requires you to keep a few key things in mind. The Art of Customer Loyalty If you want a clear cut example of why customer loyalty is critical in highly competitive industries, look no farther than the fact ...

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Delivery Reports are NOT Analytics: For Success, You Need to Go Deeper image

There's a common misconception among a lot of day marketers out there that involves not only what direct marketing performance tracking is, but what it can ultimately do for you when applied properly. A lot of people are under the assumption that delivery reports are themselves a critical part of tracking and analytics, at least for marketing purposes. While this is certainly true to a certain extent, in that you need to make sure your direct mail postcards are actually getting to the right place, it's just one incredibly small part of a much larger story. You Need to Be Willing to Dive Deeper Than Ever This level of delivery reporting and mail tracking is exactly that - a cursory glance. ...

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business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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