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The simple answer is No- but if we don't take advantage of the data and digital marketing technologies that have been developed over the last two decades, it could become an afterthought. Direct-mail marketing is more than catalogs, postcards and mass mailings. The reality is so much different today. Data-driven approaches have transformed direct-mail marketing and given it many of the opportunities that have powered digital marketing. Sadly too many direct-mail marketers aren't using the strategies and tools available to us to build our company value, enter new markets and give customers a well-rounded experience. We need to use direct marketing strategically, consider the interests of both our customers and our companies, and rely on technology to create the best mailbox ...

When it comes to being ready for the holidays, this means different things for different people. To the professional marketer or business owner it usually means taking advantage of a typically strong spending season by selling large quantities of your products or services. Direct mail is a great way to achieve that. Studies show it produces a high return on your investment. In the U.S. alone, direct mail generates a nearly 30% median ROI. When you throw in the fact that Americans are set to spend over $700 billion this holiday season—well, you can see where this is going. Your sales expectations should be pretty high. And that’s a good thing because we’re going to help you achieve direct mail ...

The holidays are here, and it’s never too late to create a marketing campaign that will entice your potential buyers to do business with you. The shopping frenzy is all around us, and it is important to know how to take advantage of it all. The holiday season is THE most important shopping seasons throughout the year, and it is also the period when people spend the most. It’s crucial to take advantage of this time within your business. Direct mail is a powerful tool for this, as most Americans open their mail the day they receive it, making it an extremely affordable, and efficient way of promoting your business. The best way of achieving that is this: Make Your Direct Mail ...

While you might think of direct mail as an outdated medium, with technology and automation bringing a new life to the channel. But in a sea of spam emails and targeted ads stand out with direct mail marketing. Here are some reasons why direct mail is a great option for your next holiday campaign: Provides a strong ROI to marketersStudies find that marketers get the best results with direct mail, across all engagement types. Cost efficientDigital channels have competitive pricing structures which can be affected by seasonality. Direct mail has consistent pricing, all year long. Provides a lasting impactThe average piece of marketing mail is kept for 17 days. Having a longer self life can increase your impression and conversion rates. Stronger recollectionBecause direct mail ...

While direct mail is an extremely effective channel, it requires a focused strategy. Ensure your mail stands out from the mailbox with these tips: Keep is simple and relevantDon’t try to fit too much on the page. Favor recognition, above all else, and drive people to take action in other channels. Increase the impact of your direct mail by tying it to customer actions. Be offer focusedWhile it’s tempting to focus on the fact that the average consumer was projected to spend over $1000 last holiday season, the truth is that most shoppers are looking for a deal. Make sure your offer is enticing. Make sure to reach your audienceSending mail to undeliverable addresses increases your postage costs and reduces your ability to ...

It’s Crunch Time It is time to capitalize on the busiest time of year for shopping by increasing your marketing efforts this holiday season. The earlier you get your message out to consumers the better your chances are of attracting new customers for the following year. You’ll give your business a boost during the holiday season as well. Capture their attention with a carefully planned and executed holiday direct mail marketing campaign. Let’s take a look at ten easy things you can do to improve your marketing campaigns this holiday season. Use Oversized Direct Mail Help catch your consumers attention to your offer Capture consumers’ attention and show them just the important information. Such as, who you are, why they should shop at ...

Holiday marketing and shopping often determines whether a company will have a profitable year. This year is no different. The economic recovery following the pandemic means that more people have more money to spend. However, it’s a different world now than last year, or even the year before. Consumers are more accustomed to the convenience of online shopping. Ecommerce is projected to make up nearly 19% of holiday retail sales this year. Some product and service supply lines are taking longer than expected to ramp back up after months of downtime. Pent-up demand and labor disruptions are contributing to price increases. Retail industry observers noted that the 2020 holiday shopping season began earlier than ever before as stores rolled out campaigns well before the traditional Black ...

How you market this holiday season is ultimately up to you and your marketing goals. You can follow the many tips and tricks but there is one strategy that will put you on top, and that is timing. It's only September so it might seem crazy to start thinking about December, but it's better to get an early start than be scrambling later on. By getting ahead of the season and competition you can become more memorable, and your customers will appreciate your attention to detail and dedication to connecting during the holidays. So in order to be at the forefront of your customers’ minds this holiday season we advise you to send direct mailers out as early and as ...

1. Use Your House Lists for a Campaign It may sound like a no-brainer, but sending holiday mail to your current customers and clients will increase the ROI of your mailing. Your house list is a list of all the customers that have purchased from you and all the clients you have worked with. It is always a great idea to send a mailing to new prospects to build your customer list. However, a customer that is familiar with your work – and has had a positive experience with your brand – is much more likely to purchase from you again. Trust is a huge incentive for buying, especially during the holiday season. When there are so many options vying for customers’ attention, ...

As your competitors are probably taking more obvious marketing routes this season, direct mail is a unique way to reach customers. With email and digital marketing as an easy focus for most businesses, direct mail will help you cut through the messaging clutter. I don’t know about you, but during the holidays, my inbox is flooded with deals, offers, and sales reminders. Some great, many annoying. A physical, personalized piece of direct mail, on the other hand, is the perfect way to reach consumers. You won’t annoy your audience, and the odds of your message being read is much higher. Did you know that 77 percent of consumers look through their mail right away. Those are great odds of having your ...