While you might think of direct mail as an outdated medium, with technology and automation bringing a new life to the channel. But in a sea of spam emails and targeted ads stand out with direct mail marketing.

Here are some reasons why direct mail is a great option for your next holiday campaign:

Provides a strong ROI to marketers
Studies find that marketers get the best results with direct mail, across all engagement types.

Cost efficient
Digital channels have competitive pricing structures which can be affected by seasonality. Direct mail has consistent pricing, all year long.

Provides a lasting impact
The average piece of marketing mail is kept for 17 days. Having a longer self life can increase your impression and conversion rates.

Stronger recollection
Because direct mail is a physical form of communication, it stands out as being more memorable and elicits a stronger response from audiences.

Expansive reach
All demographics resonate well with direct mail and ad blockers wont prevent your message from being received.

Compliments other channels
While direct mail shows strong results on it’s own, it offers compounding results when implemented in an omni channel campaign.

Faster production and delivery times
Technological advancements have transformed direct mail, making it an increasingly responsive and timely channel.

 

Contact Us:

At Dynamicard, we create professional-looking mailers, complete with your own logo. We feature high-value content to get the best reach possible for prospective clients. Our mailers are fully customizable and allow you to connect with your community. This customization makes our mailers even more informative and effective. The possibilities are endless! Mailers can advertise new membership services, provide coupons or even show off new facilities! Direct Mail Marketing is a powerful way to build and maintain your client base.

If you’d like to find out more information about how your business can benefit from direct mailer, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.

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