It’s Crunch Time
It is time to capitalize on the busiest time of year for shopping by increasing your marketing efforts this holiday season. The earlier you get your message out to consumers the better your chances are of attracting new customers for the following year. You’ll give your business a boost during the holiday season as well. Capture their attention with a carefully planned and executed holiday direct mail marketing campaign. Let’s take a look at ten easy things you can do to improve your marketing campaigns this holiday season.
Use Oversized Direct Mail
Help catch your consumers attention to your offer
Capture consumers’ attention and show them just the important information. Such as, who you are, why they should shop at your store, and what specials you have. The oversized mailer helps divert consumers’ attention away from other mail pieces like standard postcards and letter-sized mailers. Once you have their attention, hit them with stunning graphics while giving them just what they need
Use House Lists To Improve Response
Increase your ROI by sending mail to your current customers
Sending your holiday direct mail marketing mail pieces to new prospects is a great way to build a customer list. However, sending to your house list (a list of customers you’ve built using current customers that have purchased from you) is a fantastic way to increase your response rate. If a customer has already purchased from you and had a positive experience then they are probably willing to purchase from you again. People typically go with what they know and what they’re comfortable with. Remind them that you’re still around and that you want their business again. Retaining current customers improves your bottom line because you spend less money doing so rather than converting new prospects.
Incentivize With Offers
Let your marketing piece be a constant reminder of your business
Part of what makes direct mail so fantastically appealing to marketers is that it gives them the potential for multiple impressions compared to email. If your message is compelling, and your offers are interesting, then it’s possible that your customers will leave it on their kitchen counter or hang it on their fridge. The best way to keep your mail piece in homes is to add clear and interesting offers for your business.
Your customers might not go running out to use them right away. However, if they’re interested they will keep your mail piece in their home instead of throwing it away. Essentially, you have given them a constant reminder of your business. There are plenty of different types of direct mail you can improve with offers.
Don’t Neglect The After Season Shopping
Consumers will still be purchasing after the season is over
The Holidays are a perfect time to push products and incentivize offers. But, don’t forget that shopping doesn’t stop after the Holidays are over. Plan for the late-gift-getters and the vacation-takers to give your business a small boost while others are ramping down. Planning to do so with your holiday direct mail marketing campaign will help you capitalize on the holiday rush long after it has passed.
There is no one tip on this list that’s going to significantly boost your marketing campaign. However, the combination of all of these strategies is sure to help you stand out from the crowd. Using all of these tips will help create a campaign that really speaks to your customers on a personal level. It will also make you more memorable.
Send early, send often, and stand out!
Contact Us:
At Dynamicard, we create professional-looking mailers, complete with your own logo. We feature high-value content to get the best reach possible for prospective clients. Our mailers are fully customizable and allow you to connect with your community. This customization makes our mailers even more informative and effective. The possibilities are endless! Mailers can advertise new membership services, provide coupons or even show off new facilities! Direct Mail Marketing is a powerful way to build and maintain your client base.
If you’d like to find out more information about how your business can benefit from direct mailer, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.