1. Determine what your goal is: What do you want people to do when they get your mailing? Order? Call for a consult?
    2. Figure out which type of mailer you want to send: Postcards are less expensive, but also have limits to how much information you can put on them. At the same time, a postcard might have a better chance of being read than a letter which requires the recipient to open it to see the content.
    3. Create/ Design the mailer: The success of direct mail requires is very much determined by the design and if it is a compelling mailer. In order to achieve this, you need to understand copywriting. It’s not enough to tell people about your business. Instead, you need to entice them by speaking to their needs and offering to be the solution to their problems.
    4. Have your mailer professionally designed and printed: Not only do you have think about what oyu want to say on the mailer but how you want it to be placed and formatted. The images you use make a difference about whether the mailer is read and looked at. It pays to have it done by someone who knows about direct mail like our team at Dynamicard.
    5. Identify your target market: Who will be receiving the mailer? Are you contacting past customers, current prospects or sending a cold mail from a bought mailing list? If you plan to buy a list, do your research before spending any money to make sure it’s an updated and quality list.
    6. Contact your local post office about using bulk mail: Your local Post Office is one of the cheapest way to send direct mail. With that said, a stamped envelope often has a higher open rate than a bulk mail envelope.
    7. Do a test run of your mailing. Because it’s expensive, you don’t want to send your mailing out the entire list and then not have the results. Sending out a a small batch as a test run allows you to see if it succeeds in getting results and the opportunity to tweak it to improve response.
    8. Prep your promo for mailing and take it to your local post office.
    9. Track responses and calculate your ROI to determine if direct mail is an effective marketing strategy in your home business.

    If you’d like to find out even more about how to avoid getting stuck in the dreaded “direct mail” rut, or if you have any additional questions about topics like graphic design or targeted mailing that you’d like to go over in a bit more detail, please don’t hesitate to contact us today.

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