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There are roughly 36,540 gyms in the United States, and unfortunately some tend fall short when it comes to correctly marketing their company/business. It is important to know that when it comes to Direct Mail, first impressions are everything, and can be a hit or a miss. That’s why so many businesses and franchises have decided to invest their marketing budget in Direct Mail Plastic Postcards. Especially since direct Mail response rates have increased by 43%. So why wouldn’t you want your company to join this rewarding approach to marketing with increasing ROI (return on investment) and groundbreaking results? Still, without following simple rules, your mailing piece could end up tossed in the trash. So, here are 5 Direct ...

It’s very rare these days that you’ll scroll through any social media platform without seeing at least some type of health-related content. This could be a customized daily vitamin regimen or an easy-to-make nutritious smoothies that can be delivered right to your door. Health and wellness offerings , content, and issues are now a  fixture of today’s popular culture. One of the main reasons for this is that millennials place a great deal of importance on maintaining a healthy lifestyle. Not only is this a good sign for the collective health of future generations, but it’s also a great opportunity for health and fitness centers to gain new members by providing a service valued by today’s society. Especially when you ...

Let’s cut right to it—does direct mail marketing work for real estate agents and brokers? The simple answer is Yes- Direct mail marketing remains an effective way to reach customers and up your ROI. Lead source When you create your prospect list you will need to be as targeted as possible. For example, in the past you might have been sending mailers to all of the names in particular zip codes or area, but aren't getting the results you want. So instead you might find that targeting only the individuals that meet a certain criteria may generate better response, and actually be more cost-effective. Keep in mind that this is typically a more expensive list per name, but if you are ...

Just like other businesses, the HVAC industry can benefit from direct mail as it can be a great way to bring in new customers. It is important to stand out in this competitive field. When a customers is in need of choosing an HVAC professional for their next appointment or new product install, then it is important to keep your company name at the top of the list. You also want all current customers’ minds to think about you for future jobs. The task of pursuing new customers, while also reaching current customers can be a challenging balance. HVAC direct mail helps present your marketing message in a stylized way at the right time and to the right potential customers. ...

One second you feel like your direct mail marketing campaign is a wealth of creativity, and then the next second you feel like you're stuck in a rut. Don't worry this is a natural part of the job we're doing every day. Now that doesn't mean you should just accept this fact and not try to change it. If you are truly trying to avoid a direct mail rut, then there are a few tips you'll want to keep in mind. How to Build a Better Marketing Campaign: One of the most effective ways to avoid being stuck in a direct mail marketing rut is to go directly against your instincts and any doubts you have on all decisions that you make. You ...

While direct mail is not a crowded marketing space, a good portion of mail ends up in the trash without a second glance. The reasons for this dismissive attitude vary, but there is one glaring fact: The recipient knows that you’re trying to sell them on something. If the mail that doesn’t get straight to the point then it is most likely going to be tossed aside without being read. Now your only chance of sending successful direct mail is to target the proper audience, with the correct message, at the perfect time. We have provided some tips that can help give your real estate direct mail the best chance of attracting your audience and landing leads. Target Your Audience You must find your ...