How long does it take for plastic postcards and direct mailers to arrive in homes?

The process of building and executing a campaign typically takes 1 to 1½ weeks. Once completed, the post office takes 4 to 10 days to deliver mailers to homes. Allowing 2 to 3 weeks is a good guideline. Orders over 25,000 pieces or mailers with extra features such as scratch-offs or magnetic stripes require additional production time.

Can I use the term Gift Card even though this is really a coupon?

Dynamicard distributes promotional plastic gift cards. These differ from purchased gift cards because no cash was paid for them. According to the California Department of Consumer Affairs, gift card laws do not apply to promotional gifts or items given away for charitable purposes or perishable foods.

How much does postage cost for plastic postcard mailers?

Standard 5.652 x 4.25 inch plastic postcards mail at approximately 31 cents bulk rate and 44 cents first-class rate. Exact rates vary, so contact Dynamicard for current pricing.

Blog - Benefits of Direct Mail Marketing

Why Direct Mail Advertisers Are Turning To Printing on Plastic image

There's no question that effectively designed, targeted and executed direct mail campaigns can deliver amazing results when it comes to reach, conversion and impressive ROI. Now see why direct mail advertisers are turning to printing on plastic. Direct Mail Industry Trends In reviewing industry trending reports, there is a growing trend with advertisers who are turning to printing on plastic. The reason for this increased interest is simple — they want to stand out from their competition. This topic even resonates in our client meetings, and phone conversations. Clients know exactly what type of impact they want, and with good reason. The trends show that hands down, plastic outperforms any other medium. This trend toward the use of plastic is increasing across all industry verticals with a diversity that includes ...

DynamiCard brings new school tracking to old school advertising: direct mail advertising image

DynamiCard brings new school tracking to old school advertising: direct mail advertising. Direct mail advertising is one of the most effective ways to reach your target audience. The methods used in direct advertising never go out of style, but adding new elements into your strategy can enhance and improve your ROI. Tracking your audience and performance of your direct mail advertising can provide the data you need to keep your existing customer base, reach new clients and expose you to greater things. Using direct mail analytics software will allow you to use direct mail pieces such as plastic postcards and postcard printing to track the results of your campaigns. Through direct mail analytics, you are able to determine where your ...

How to Increase Direct Mail Response Rates: Top 3 Secretes Revealed image

You have gone through the chain of command getting your offer approved, gathered a high quality list of lead generation candidates and crafted a creative ad that you are proud of. However, past experiences have left you cynical about who will actually answer your ad. So you sit there wondering how to increase direct mail response rates. Oh well – you will just send out this pearl of an advertisement and hope for the best… Hold it right there!! Before sending out your marketing materials that you have spent valuable time and energy on, make sure you know these secretes of how you can increase response rates when it comes to their direct mail marketing: 1) Make it attractive Attraction is the first ...

Who Do You Want to Invite to Your Party? image

If you were to throw a dinner party at your home, would you invite the entire town? Probably not! More likely you would carefully select your guest list to make sure the best possible event. So why is it that so many business owners invest thousands of dollars in marketing, without carefully selecting who is invited to ensure the best possible outcome? There are a few reasons that come to mind. Most advertising opportunities solicited to them do not offer the ability to target. They do not have the experience and understanding of advertising to know about how to target. And last but not least, they are so price conscientious (As opposed to ROI focused) that they have never been ...

Using Colors to Improve Marketing Success (Part 3) image

Part 1 of this series described color psychology and how colors have the ability to influence consumer emotion. Color preference by gender and the importance of matching website color with logos/ads was discussed in Part 2. In this post, we will explain how to use colors for direct mail marketing and website-branding success. If you are one of the growing numbers of businesses considering consumer outreach via direct mail, it is imperative you understand the role color plays in successful marketing campaigns. To elicit positive reactions when using color with advertising, see the top five colors and examples below: Blue – Often associated with trust, quality and dependability, global brands like LinkedIn, Facebook, Twitter and AT&T all use blue to inspire ...

5 Direct Mail Mistakes to Avoid image

Direct mail marketing can be extremely effective in generating interest about your products and services. If done right, your direct mailing campaign can help in customer engagement, customer acquisition and customer retention. All you need to do is plan the best strategy for your direct mail campaign and avoid mistakes. Below are 5 common mistakes we've witnessed other businesses perform: 1. Unplanned Campaigns When it comes to direct mail campaigns, planning makes all the difference. Planning includes categorizing customers based on their preferences, geographical locations and purchase history - just to name a few. Running the campaign without planning is like shooting in the dark; you end up spending money without seeing any results. 2. Irrelevant Content While relevant content can attract, engage ...

Using Colors to Improve Marketing Success (Part 2) image

In Part 1 of this series, we learned the basics of color psychology and the role it can play in advertising. This segment will discuss enhancing your website through color psychology. If you are looking to increase conversion rates and improve user experience, then this post is for you! Website Color Does your website need COLOR? Creating a logo or an ad targeting how you want your consumers to feel is excellent; however, when users land on your website, is that sentiment maintained or intensified? What type of color changes could one make to a website to increase sales and conversions? How can color psychology be implemented to improve websites? Color associations can vary from person to person and culture to culture. ...

4 Reasons Why Direct Mail Marketing Remains Important In the Digital Age image

Even in the digital age, direct mail marketing remains a highly effective way to win customers. While some might look skeptically at using what seems to be an outdated mode of marketing, this view is a bit inaccurate. In fact, direct mail marketing still provides businesses' many advantages. If you are a business owner looking to boost sales, consider the following four advantages of using direct mail marketing: Less Competition On the internet, the competition is enormous. Almost every website has banner ads, and marketing emails are exceedingly common. With direct mail, the competition is only a small stack of other pieces of mail. Standing out from the crowd on the internet can be almost impossible. With direct marketing, there's no ...

Guess What is More Local and More Effective Than Online Advertising image

The web is incredibly important in marketing today. People are using resources online to find local businesses and look up reviews. It's very important to have the right business infrastructure on the web so that when someone does a local search, your website will be on the map and ready to deliver the information they're looking for. However, is it worth it to go a step further, spending a fortune on search engine optimization or keyword-based ads? You might be better off aiming your advertising dollars straight at your local market by using direct mail. Let's take a look at some of the advantages and disadvantages of direct mail marketing and online marketing. Web-Based Advertising Has Some Major Disadvantages ...

Use Data to Your Advantage for Direct Mail Marketing Success image

There is something about conventional ways of communication that make them highly effective even in this era of hi-tech digital communications. Although technology does make communication simpler and faster, direct mail still generates good response especially if you take the time to think about your campaign and goals. Customize your strategy to suit your target audience for the best results. This is where data and analytics come into picture. Data Analysis Start by setting goals and objectives for your direct mail marketing campaign so you know what kind of data you need. Analyze the data that you already have and see how best you can use it. Find out what more data you require to meet your objectives. Once you ...

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