Why Direct Mail Offers More Benefits for Franchises Than E-mail image
Many franchises are initially tempted to forego direct mail marketing in favor of an e-mail marketing campaign; after all, the newest technology is always the best, right? When it comes to marketing, the answer is: not always. Marketing e-mails may be easy to send, but ensuring that they actually reach the customer, are read and are acted upon is a different story. Before embarking on your franchise's next marketing campaign, consider the reasons that direct mail using plastic card mailers for franchises offers more benefits than e-mail marketing does for franchises of all kinds. Inbox fatigue One of the major issues facing any e-mail marketing campaign is competing with the vast number of similar e-mails that each recipient receives every day. After ...
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