Success in terms of marketing is all about getting the right message in front of the right person at exactly the right time – this has always been true and it likely always will be. But how do you make sure that someone actually NOTICES your message when they’re receiving more targeted advertisements than ever on a daily basis?
The answer is simple: you use a format that they can’t help but pay attention to. For many brands, plastic postcards ARE that format and they unlock a myriad of different advantages you won’t be able to find anywhere else.
Stand Out from the Crowd
One of the major benefits that direct mail collateral like plastic postcards bring to the table is that, as a format, they’re incredibly versatile. They’re the perfect opportunity to not only use targeted mailing to go after the type of people who are more likely to respond to direct mail materials in the first place, but to also use personalization to make that first impression really stand out in a crowd.
Mailing list segmentation is a time-honored tradition in marketing, but with plastic postcards you can take these gains even further. You can include a link to your landing page where people can redeem an exclusive deal, for example, thus starting your relationship with someone in the world of print and continuing it over the Internet.
Once you establish a relationship with that prospect, turning them into a responder, you can use mailing automation to send out more targeted marketing collateral. Remind people of important events that you’re having, showcase new products that you’re releasing, or even share an exclusive promo code that they wouldn’t otherwise have access to.
But maybe the biggest benefit of plastic postcards is that they’re unique – there really is nothing quite like them. It’s the perfect chance to capture someone’s attention and stand out from all the other mail they receive that day and, at that point, your promo offer will be able to truly speak for itself. And presenting that promo on a pop-out gift card only increases your odds. This simple tactic leads to more conversions based on the fact that your offer is instantly seen as more valuable than a typical paper coupon. And as an added bonus, a longer self-life allows for more successful campaigns with a greater time-frame for redemption.
So if you’d like to find out even more information about how direct mail collateral like plastic postcards can increase your response rate, your ROI and more, or if you’d just like to go over your own long-term goals with a team of professionals in a bit more detail, please don’t delay – contact us today.
