Tags Archivesplastic postcard mailer

Understanding the Power of Plastic Postcards image

Success in terms of marketing is all about getting the right message in front of the right person at exactly the right time - this has always been true and it likely always will be. But how do you make sure that someone actually NOTICES your message when they're receiving more targeted advertisements than ever on a daily basis? The answer is simple: you use a format that they can't help but pay attention to. For many brands, plastic postcards ARE that format and they unlock a myriad of different advantages you won't be able to find anywhere else. Stand Out from the Crowd One of the major benefits that direct mail collateral like plastic postcards bring to the table is that, ...

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Common Direct Mail Mistakes & How To Avoid Them image

Dynami card

Despite the Internet and smart phones, direct mail is still one of the best marketing methods around. We could talk for hours about the ins and outs, and the dos and don’ts of effective direct mail campaigns and how they can cost-effectively boost your business. So let's just touch upon some things you should do in order to avoid the most common mistakes small (and large) businesses make. The Mailer Itself Many businesses just let a graphics person or employee put together a mailer. That can work, but only if they understand direct marketing. It's best to begin by clearly deciding if your mailer will be an informational brochure or more like an advertisement. Postcards are often the most cost-effective format, and ...

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Unlock the Power of Plastic Postcards image

Plastic Postcards

Success in terms of marketing is all about getting the right message in front of the right person at exactly the right time - this has always been true and it likely always will be. But how do you make sure that someone actually NOTICES your message when they're receiving more targeted advertisements than ever on a daily basis? The answer is simple: you use a format that they can't help but pay attention to. For many brands, plastic postcards ARE that format and they unlock a myriad of different advantages you won't be able to find anywhere else. Stand Out from the Crowd One of the major benefits that direct mail collateral like plastic postcards bring to the table is that, ...

Continue Reading

Avoiding Common Direct Mail Mistakes image

Dynami card

Despite the Internet and smart phones, direct mail is still one of the best marketing methods around. We could talk for hours about the ins and outs, and the dos and don’ts of effective direct mail campaigns and how they can cost-effectively boost your business. So let's just touch upon some things you should do in order to avoid the most common mistakes small (and large) businesses make. The Mailer Itself Many businesses just let a graphics person or employee put together a mailer. That can work, but only if they understand direct marketing. It's best to begin by clearly deciding if your mailer will be an informational brochure or more like an advertisement. Postcards are often the most cost-effective format, and ...

Continue Reading

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