According to one recent study, there were 53.2 million people who were members of health or fitness clubs in North America in 2009. Flash forward just a few short years to 2016 and that number had already grown to 63 million members. Essentially, this tells us two things. First, people are actively interested in their own health and health clubs in general are becoming more popular all the time. Second, when it comes to generating the membership leads that any organization needs to survive, fitness marketing is and will always be your number one asset in that regard.
The Art of Fitness Marketing: Breaking It Down
In an era where over 70% of adults in the United States are either overweight or obese, it’s easy to see why fitness memberships have become so popular. But this also means that your competition is fierce – every single other health club in your area has access to this information, too. You need to do whatever you can to stand out in a crowd and print marketing is one of the most effective ways to do exactly that.
When you send out a plastic postcard mailer to a prospect with a coupon or promotional offer for one free month, you’re doing more than just getting their attention. You’re playing directly to their emotions. You’re giving them something that they can hold in their hands, pin up to their refrigerator or share with a loved one that they care about.
But most importantly, you’re also going out of your way to show that you’re just as invested in that person’s health as they themselves are. Sending an email is cheap, fast and easy – all it requires is a few quick clicks of a mouse. When someone gets a plastic postcard mailer, they understand that you had to put some effort into it. You had to spend time designing it. You had to pay more to mail it. You had to take care to protect it to guarantee that the message arrived in one piece. You’re doing more than just raise brand awareness or push a new promotional offer – you’re showing that you care enough in the first place to do all of that. Make no mistake, this is how you gain a competitive advantage in terms of fitness marketing in 2018 and beyond.
If you’d like to find out more about how to help your fitness and health club marketing excel with plastic postcards, or if you have any additional questions you’d like to see answered, please don’t delay – contact us today.
