How important is marketing to the success of your average restaurant? In a word, “very.” This is especially true in terms of the gift cards, coupons and other promotions that you send out – a time-honored way to get people through the door of nearly any type of restaurant you can think of for ages. Studies have shown that people are 66% more likely to actually remember to use a voucher if they have a physical copy to carry around with them. Likewise, 2.5 billion coupons and similar types of promotions were redeemed in 2015 alone.
But the true benefit of techniques like plastic gift card mailers for restaurants rests in a number of areas that most people, sadly, overlook.
The Art of Direct Mail Marketing for Restaurants
When you send out a plastic postcard mailer to your audience, you’re doing more than sending them a gift card or other type of promotion – you’re actually tapping into one of the most effective direct mail marketing AND tracking methods currently available to you.
Keep in mind that according to one recent study, sending someone a code or coupon is actually one of the top response rate tracking methods available – being beaten by only call center or telephone tracking in terms of non-digital methods. This means that not only are you sending out a branded piece of content that will essentially act as a calling card for your business – that plastic postcard for restaurants actually doubles as a way for you to gain superior visibility into your return on investment at the same time.
Also consider the fact that direct mail postcards and other techniques like this also allow you to play “the long game,” so to speak. Remember that for every $167 spent on direct mail in the United States on average, marketers tend to sell $2095 in goods. Because when someone receives a direct mail postcard from your restaurant in the mail, you’ve got a better chance than ever to get them in the door.
Once they’ve arrived, your food, your service and your experience will keep them coming back again and again – all visits that you didn’t have to pay so much as a cent for.
If you’d like to find out more information about the enduring power of direct mail advertising, or if you have any additional questions about plastic gift card mailers for restaurants in particular, please don’t delay – contact us today.
