Did you know that one of the most common “New Years Resolutions” that people make every year involves using January 1 as a new opportunity to take control over their health and wellness? It’s absolutely true – which is why seasonal marketing during this time of year is of particular importance to health clubs and fitness clubs in particular.

However, it’s also true that most people give up on this resolution at some time in the New Year – a lot of them don’t even make it to the end of January. Is this because they suddenly stop caring about how they look and feel? No – it’s because a lot of the businesses that reached out to them failed to live up to their promises.

With the right seasonal marketing approach for your fitness and health clubs, you can help make sure this doesn’t happen to you.

A New Approach to Fitness Marketing

As you begin to send out fitness marketing to membership leads to build anticipation for New Years Resolutions everywhere, keep in mind that you actually have two very important goals that you’re trying to accomplish. First, you’re trying to raise brand awareness – a lot of people are going to be using the same techniques as you so you need to do whatever you can to stand out in a crowd.

But more than that, you have to keep them coming back for more. They want to stay in the gym and remain healthy for the foreseeable future. It’s up to you – and your marketing – to help make that happen.

Once you’ve started that incredible seasonal marketing campaign, don’t let things end just because membership leads increased at the first of the year. Keep sending out those direct mail postcards and other types of collateral with information about new offers and promotions. The hardest thing about what you’re doing involves creating anticipation where none existed before. Once it’s there, it’s easy to keep that proverbial ball rolling – and that’s exactly the way you need to think.

Continue to reach out to people on a regular basis to keep them excited about their own health. Show them about the chances you’re making and the types of things your health or fitness club offers that they won’t find anywhere else. Don’t let that anticipation and excitement die and you’ll do something more than just increase your membership base – you’ll have made a meaningful contribution to your community as well.

To find out more information about the power of fitness and health clubs marketing for the New Year, or to get answers to any other important questions you may have, please don’t delay – contact us today.