When it comes to needing your heater or air conditioner worked on homeowners are scrambling to find someone to come work on their unit. Unless they have had their unit worked on numerous times, or recently bought a new unit, most homeowners don’t have an HVAC company on their speed dial. Sadly the HVAC business tends thrive when when homeowners are having issues with their units. So how do make sure homeowners are calling you when their unit goes out? Well one successful tactic is through direct mail.
With direct mail you have the upper hand because you are technically already getting inside their home through plastic postcards, flyers, letters, or brochures. A home owner might keep your postcard handy for when a problem arises.
Let’s take a look the different print advertising ideas that help you get an edge over your competition and can enjoy the growth expected in the industry.
Statistics prove that one of the most effective HVAC marketing ideas in driving leads is the use of direct mail.
HVAC Branding: Direct Mail
Direct mail involves a tangible hard copy piece of collateral sent directly to a customer or prospect via the mail. With many HVAC businesses focused on digital, direct mail can offer a competitive advantage to savvy business owners.
- 81% of mail recipients read or scan their mail daily.
- Recent neuroscience studies show that when you hold and read a physical piece of marketing material, you’re 70% more likely to recall the brand than when you only see a digital message.
- Recipients open less than 20% of marketing emails.
- Direct mail cuts through the clutter and gets into the hands of prospective clients. In addition, people are in a different psychological frame of mind when reading their physical mail than when they are reading emails which are often seen as an annoying interruption.
Just think of your reaction when you receive a personalized envelope with a letter inside compared to yet another email cluttering your inbox and distracting you from work.
So, with that in mind, let us take a look at four of the best ways to use direct mail in your HVAC marketing strategy.
HVAC Plastic Postcards
Plastic Postcards are a very effective HVAC advertising idea. Plastic postcards are durable and water-resistant, and will withstand the harsh sorting process the USPS puts marketing mail through. Plastic postcards will show up in the mail box looking just as nice as they did when they came off the press. As you know first impressions are everything, and plastic postcards will give you the best shot at making a great first impression.
Plastic postcards are ideal if you want to immediately stand out from your competitors. If you send paper mail, they can easily be tagged as junk. Plastic mailers, however, are rigid and weigh more than regular paper mail so not only do they quickly catch the eye, they easily fall out of the recipient’s mail stack making sure your ad gets noticed first.
HVAC Flyers
Flyers are a more traditional advertising method. A simple yet visually appealing flyer can be produced for your customers to stick on their fridge (which is prime real estate in the household) or in a file for important contacts.
Wherever a person stores your flyer, it is a physical reminder of your services and offers more longevity than a one-off advertisement or digital email that is quickly deleted. In addition, it is a more permanent and tangible prompt for them to contact your HVAC business.
Flyers can be used as an introduction to your HVAC business, to launch special promotions or just a reminder of your services in advance of summer or winter.
HVAC Brochures
Sometimes your company needs more space to convey all of its services than what a flyer can offer. And that is when you can create HVAC brochures to use in a direct mail campaign.
HVAC Letters
The best HVAC sales tips we can give you all involve personalization. Marketing is about creating a connection with people who like to believe the message has been targeted directly to them. It is a reason why so many companies want to create HVAC letters.
Send your potential customer a personalized envelope and letter within days. The personal touch helps create a connection and is something that will set you apart from your HVAC competitors.
Want to grow your HVAC Business? Contact us today.
